Kenny Kane - Practical Ecommerce https://www.practicalecommerce.com/author/kenny-kane Independent analysis and strategy for online merchants Thu, 23 Oct 2025 19:54:22 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Book Excerpt: ‘Mission-Driven Ecommerce’ https://www.practicalecommerce.com/book-excerpt-mission-driven-ecommerce Thu, 23 Oct 2025 19:54:22 +0000 https://www.practicalecommerce.com/?p=1557468 Author Kenny Kane is the CEO of Testicular Cancer Foundation and a longtime cause-based ecommerce entrepreneur.

The post Book Excerpt: ‘Mission-Driven Ecommerce’ appeared first on Practical Ecommerce.

]]> How to select a new ecommerce platform https://www.practicalecommerce.com/How-to-select-a-new-ecommerce-platform https://www.practicalecommerce.com/How-to-select-a-new-ecommerce-platform#comments Thu, 10 Mar 2016 17:56:53 +0000 https://www.practicalecommerce.com/?p=97801 In “Why change ecommerce platforms?,” my post last month, I discussed my decision to switch ecommerce platforms — from Volusion to Bigcommerce — in the fall of 2013. I made ...

The post How to select a new ecommerce platform appeared first on Practical Ecommerce.

]]> https://www.practicalecommerce.com/How-to-select-a-new-ecommerce-platform/feed 5 Why change ecommerce platforms? https://www.practicalecommerce.com/Why-change-ecommerce-platforms https://www.practicalecommerce.com/Why-change-ecommerce-platforms#comments Tue, 16 Feb 2016 18:50:01 +0000 https://www.practicalecommerce.com/?p=96938 One of the best parts of being an ecommerce consultant and storeowner is corresponding with all the amazing entrepreneurs who have found their niche and disrupted it. This time of ...

The post Why change ecommerce platforms? appeared first on Practical Ecommerce.

]]> https://www.practicalecommerce.com/Why-change-ecommerce-platforms/feed 1 Omnichannel selling: Bigcommerce, Amazon, Facebook https://www.practicalecommerce.com/Omnichannel-selling-Bigcommerce-Amazon-Facebook https://www.practicalecommerce.com/Omnichannel-selling-Bigcommerce-Amazon-Facebook#comments Thu, 21 Jan 2016 15:58:40 +0000 https://www.practicalecommerce.com/?p=96211 In my post last month, I touched on the fact that I was experimenting with omnichannel selling in 2015. If you’re not familiar, omnichannel selling is a fancy way of ...

The post Omnichannel selling: Bigcommerce, Amazon, Facebook appeared first on Practical Ecommerce.

]]> https://www.practicalecommerce.com/Omnichannel-selling-Bigcommerce-Amazon-Facebook/feed 7 Inventory hiccups highlight 2015 https://www.practicalecommerce.com/Inventory-hiccups-highlight-2015 Thu, 24 Dec 2015 02:28:11 +0000 https://www.practicalecommerce.com/?p=95466 As 2015 comes to a close, it is a good time for self-evaluation. Hopefully, you’ve met or exceeded your revenue goals, and come in under on the expense side. Regardless ...

The post Inventory hiccups highlight 2015 appeared first on Practical Ecommerce.

]]> Slack app frees me from my desk https://www.practicalecommerce.com/Slack-app-frees-me-from-my-desk https://www.practicalecommerce.com/Slack-app-frees-me-from-my-desk#comments Fri, 20 Nov 2015 17:55:03 +0000 https://www.practicalecommerce.com/?p=94356 I’ve written about using third-party apps on my Bigcommerce store. But there are many apps that merchants can use regardless of their ecommerce platform. One of my favorites is Slack,

The post Slack app frees me from my desk appeared first on Practical Ecommerce.

]]> https://www.practicalecommerce.com/Slack-app-frees-me-from-my-desk/feed 2 Benefits of third-party ecommerce apps https://www.practicalecommerce.com/Benefits-of-third-party-ecommerce-apps https://www.practicalecommerce.com/Benefits-of-third-party-ecommerce-apps#comments Fri, 23 Oct 2015 13:32:09 +0000 https://www.practicalecommerce.com/?p=93243 One of the good things about being on a leading ecommerce platform — Bigcommerce, in my case — is the ability to easily connect third-party apps to your store.
Apps are ...

The post Benefits of third-party ecommerce apps appeared first on Practical Ecommerce.

]]> https://www.practicalecommerce.com/Benefits-of-third-party-ecommerce-apps/feed 2 Adjusting to third-party fulfillment https://www.practicalecommerce.com/Adjusting-to-third-party-fulfillment Fri, 25 Sep 2015 15:09:20 +0000 https://www.practicalecommerce.com/?p=92519 My last two posts — “My search for a third party fulfillment company” and “Life after in-house fulfillment” — have addressed Stupid Cancer’s massive change from in-house to third-party fulfillment. While ...

The post Adjusting to third-party fulfillment appeared first on Practical Ecommerce.

]]> Life after in-house fulfillment https://www.practicalecommerce.com/Life-after-in-house-fulfillment https://www.practicalecommerce.com/Life-after-in-house-fulfillment#comments Tue, 18 Aug 2015 15:57:48 +0000 https://www.practicalecommerce.com/?p=91480 In “My search for a third-party fulfillment company,” I wrote that location, automation, and accommodation were key factors in making my final decision. Once we had penned an agreement that satisfied ...

The post Life after in-house fulfillment appeared first on Practical Ecommerce.

]]> https://www.practicalecommerce.com/Life-after-in-house-fulfillment/feed 2 My search for a third-party fulfillment company https://www.practicalecommerce.com/My-search-for-a-third-party-fulfillment-company https://www.practicalecommerce.com/My-search-for-a-third-party-fulfillment-company#comments Wed, 22 Jul 2015 09:39:15 +0000 https://www.practicalecommerce.com/?p=90651 I can’t help but reflect on this time last year as one of my greatest ecommerce successes. The Stupid Cancer store had rounded a corner of success that there was ...

The post My search for a third-party fulfillment company appeared first on Practical Ecommerce.

]]> https://www.practicalecommerce.com/My-search-for-a-third-party-fulfillment-company/feed 10 Balancing ecommerce profits with a nonprofit mission https://www.practicalecommerce.com/Balancing-ecommerce-profits-with-a-nonprofit-mission Thu, 18 Jun 2015 17:09:41 +0000 https://www.practicalecommerce.com/?p=89145 In “Using ecommerce to support cancer survivors,” my last post, I discussed how Stupid Cancer launched an online store, and ultimately, a lifestyle brand. Since its inception in 2012, the ...

The post Balancing ecommerce profits with a nonprofit mission appeared first on Practical Ecommerce.

]]> Using ecommerce to support cancer survivors https://www.practicalecommerce.com/Using-ecommerce-to-support-cancer-victims https://www.practicalecommerce.com/Using-ecommerce-to-support-cancer-victims#comments Fri, 22 May 2015 16:55:40 +0000 https://www.practicalecommerce.com/?p=88243 In March 2012, I decided it was time for Stupid Cancer, the nonprofit I co-founded, to move beyond CafePress and open our own online store. We had previously been offering ...

The post Using ecommerce to support cancer survivors appeared first on Practical Ecommerce.

]]> https://www.practicalecommerce.com/Using-ecommerce-to-support-cancer-victims/feed 2