Feras Alhlou - Practical Ecommerce

Lessons from Building a People-first Culture

Feras Alhlou — Mon, 13 May 2024 15:00:21 +0000

A serial entrepreneur looks back. Employees and attitude drove his success — more than the products or services.

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Google Analytics: Tracking Demographics of Ecommerce Visitors

Feras Alhlou — Tue, 25 Feb 2014 15:59:50 +0000

Say you’re running a paid-search marketing campaign for your ecommerce site. To maximize performance, you’d like to know:

Who is visiting your site;
How they are getting there;
What they are interested in;
Demographics:

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Google Analytics: Configuring 10 Key Ecommerce Metrics

Feras Alhlou — Wed, 29 Jan 2014 18:57:30 +0000

Meaningful analytics for ecommerce sites are different from, say, news sites. Ecommerce sites should track metrics that produce or prevent actual sales, after all. Which campaign generated sales? When did ...

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3 Google Analytics Reports that Hinder Analysis

Feras Alhlou — Tue, 19 Nov 2013 10:00:53 +0000

There is an abundance of analytics data for ecommerce businesses. Finding actionable insights, however, requires persistence and hard work. But it pays off handsomely.
In this article, I’ll describe three standard ...

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Holiday Analytics: 13 Tips to Prepare your Ecommerce Site

Feras Alhlou — Wed, 25 Sep 2013 15:36:58 +0000

The holiday season is fast approaching. As you get your ecommerce products, promotions, and backend processes in place, take your analytics and optimization up a notch. Don’t just focus on ...

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5 Ecommerce Metrics You Should Be Tracking

Feras Alhlou — Thu, 08 Aug 2013 18:57:07 +0000

When it comes to ecommerce analytics, business owners and marketing managers typically focus on metrics like conversion rates, number of transactions, and average order value.

These are valuable, and should be monitored. After all, measuring such outcomes is what directly impacts reven...

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Ecommerce Analytics for Multiple Devices, Channels

Feras Alhlou — Fri, 12 Jul 2013 18:23:02 +0000

Many ecommerce owners use analytics to measure page views, traffic, and conversion rates. That is all well and good, but it is old-school.

In today's multi-device, multichannel world, marketers are finding it challenging to connect the dots between the web, mobile, and their backend da...

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3 Key Google Analytics Reports for Ecommerce Merchants

Feras Alhlou — Fri, 24 May 2013 22:54:12 +0000

Ecommerce merchants know it’s important to track sales, customer activities, and marketing campaigns. They can do this in Google Analytics. When it comes to finding actionable insights, however, in almost every case merchants need to be comfortable with the concept of segmentation. Ther...

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