Curtis McHale - Practical Ecommerce

Offline Sales Tips for Online Merchants

Curtis McHale — Thu, 10 May 2018 18:16:12 +0000

Many brick-and-mortar stores have found success in migrating online. But the trend has reversed somewhat. Pure-play ecommerce companies are finding success with physical stores. We addressed the topic last month,

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5 Ways to Increase Sales at Checkout for a WooCommerce Store

Curtis McHale — Thu, 19 Apr 2018 13:31:48 +0000

Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier.
In this post, I’ll address five ways ...

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How to Supercharge Product Reviews on WooCommerce

Curtis McHale — Tue, 03 Apr 2018 12:49:26 +0000

It is no secret that product reviews can help merchants increase sales. Reviews are proof that others found a product valuable, or not. WooCommerce provides the structured data to display rating stars in search results. But product reviews, properly utilized, can do much more. They can greatly increase conversions. In this post, I'll address four WooCommerce extensions that supercharge product reviews.

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6 Plugins to Automate a WooCommerce Store

Curtis McHale — Tue, 20 Mar 2018 13:24:44 +0000

There is so much to manage with an ecommerce store. You need to maintain adequate stock. You have customer issues, server and hosting issues, and software bugs. A store owner should focus on the big picture items, not managing every detail. In this post, I'll address six WooCommerce plugins that can automate details of your store management.

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How to Automate Customer Recognition

Curtis McHale — Tue, 06 Mar 2018 22:17:06 +0000

Consumers who interact with ecommerce companies have many milestones. They spend their first $100. They purchase their 10th product. They spend the 1 millionth dollar with your store. How do you recognize these milestones? What can you do to show appreciation?

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Abandoned Cart Recovery Is Cheaper Than Marketing to New Clients

Curtis McHale — Wed, 21 Feb 2018 18:20:24 +0000

In "Optimizing Checkout Flow in WooCommerce," I offered tips on reducing abandoned carts by streamlining the checkout process. To be clear, however, you could spend years optimizing your checkout process and not eliminate abandoned carts. There are options to bring shoppers back to your store once they’ve moved on to other things. One of the best ways is to send emails to shoppers about the products they’ve left in their carts.

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Optimizing Checkout Flow in WooCommerce

Curtis McHale — Wed, 31 Jan 2018 14:42:49 +0000

Abandoned shopping carts are a hurdle for online merchants. Optimizing your checkout process will lower abandonment rates, and increase sales. In this post, I'll review methods to streamline and simplify a checkout. I'll cite examples from the WooCommerce platform. But the broader points apply to all merchants, on all platforms.

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