Shawn Arnold - Practical Ecommerce https://www.practicalecommerce.com/author/shawn-arnold Independent analysis and strategy for online merchants Sat, 19 Oct 2024 01:00:42 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 6 Live Chat Practices to Drive Sales, Leads, Efficiency https://www.practicalecommerce.com/6-live-chat-practices-to-drive-sales-leads-efficiency Mon, 23 Sep 2019 15:30:30 +0000 https://www.practicalecommerce.com/?p=183820 Live chat can generate sales leads and drive conversions for B2B and B2C merchants. However, the real value comes from optimizing its use. In this post, I will share six practices that can improve the effectiveness and efficiency of your live chat program.

The post 6 Live Chat Practices to Drive Sales, Leads, Efficiency appeared first on Practical Ecommerce.

]]> Getting B2B Sales Teams to Embrace Ecommerce https://www.practicalecommerce.com/getting-b2b-sales-teams-to-embrace-ecommerce Tue, 23 Jul 2019 17:21:44 +0000 https://www.practicalecommerce.com/?p=179728 A sales team can determine success or failure for a B2B ecommerce program. Sales personnel have the influence and trust among customers to drive ecommerce adoption. In this post, I will share a 10-step approach for getting a B2B sales team to embrace ecommerce.

The post Getting B2B Sales Teams to Embrace Ecommerce appeared first on Practical Ecommerce.

]]> Live Chat Is Critical for B2B Ecommerce https://www.practicalecommerce.com/live-chat-is-critical-for-b2b-ecommerce Wed, 22 May 2019 13:36:59 +0000 https://www.practicalecommerce.com/?p=176054 Live chat is arguably more important for B2B sites than for B2C. The B2B purchasing process is typically complex. Buyers frequently have questions. Increasingly, they expect a live-chat function for real-time conversations. In this article, I will review the basics of building a successful live chat program.

The post Live Chat Is Critical for B2B Ecommerce appeared first on Practical Ecommerce.

]]> Essential Guide to Ecommerce Punchout https://www.practicalecommerce.com/essential-guide-to-ecommerce-punchout Fri, 22 Mar 2019 15:25:11 +0000 https://www.practicalecommerce.com/?p=172160 B2B ecommerce merchants that facilitate punchout make the purchasing process easier for their customers. In this article, I will share my experience with punchout, including what it is, how it works, and how B2B merchants can deploy it for success.

The post Essential Guide to Ecommerce Punchout appeared first on Practical Ecommerce.

]]> How to Optimize B2B Landing Pages for New Leads https://www.practicalecommerce.com/how-to-optimize-b2b-landing-pages-for-new-leads Thu, 24 Jan 2019 14:44:14 +0000 https://www.practicalecommerce.com/?p=168866 B2B products and services are often complex. Closing the sale frequently takes time, with multiple interactions. Landing pages can capture leads and start the conversation. In this post, I'll address eight ways to generate the most leads from B2B landing pages.

The post How to Optimize B2B Landing Pages for New Leads appeared first on Practical Ecommerce.

]]> 6 Ways to Improve Ecommerce Site Search https://www.practicalecommerce.com/6-ways-to-improve-ecommerce-site-search Fri, 23 Nov 2018 15:13:38 +0000 https://www.practicalecommerce.com/?p=165243 Site search is arguably the most important area when it comes to user experience. Buyers don’t have time to hunt for products. In this post, I'll offer a few practical action steps for improving site search on your ecommerce site — B2B and B2C.

The post 6 Ways to Improve Ecommerce Site Search appeared first on Practical Ecommerce.

]]> A Simple Method for Tracking B2B Ecommerce Performance https://www.practicalecommerce.com/simple-method-for-tracking-b2b-ecommerce-performance Fri, 21 Sep 2018 13:50:45 +0000 https://www.practicalecommerce.com/?p=161340 Measuring B2B ecommerce performance should be straightforward. Too often, however, measuring means having a complex strategy with confusing key performance indicators aimed at presenting data just for its appearance.
In this ...

The post A Simple Method for Tracking B2B Ecommerce Performance appeared first on Practical Ecommerce.

]]> 4 Expectations of B2B Ecommerce Customers https://www.practicalecommerce.com/4-expectations-b2b-ecommerce-customers Thu, 26 Jul 2018 20:37:32 +0000 https://www.practicalecommerce.com/?p=157768 It’s easy to fall into the trap of assuming that a compelling B2C experience will be sufficient for B2B users. For me, it took sitting face-to-face with 50 B2B customers and learning what really matters to them. In this post, I'll share what I discovered.

The post 4 Expectations of B2B Ecommerce Customers appeared first on Practical Ecommerce.

]]>