Kaleena Stroud - Practical Ecommerce https://www.practicalecommerce.com/author/kaleena-stroud Independent analysis and strategy for online merchants Sat, 19 Oct 2024 00:28:38 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 How Brands Succeed on Reddit https://www.practicalecommerce.com/how-brands-succeed-on-reddit Tue, 02 Nov 2021 13:55:21 +0000 https://www.practicalecommerce.com/?p=1236771 Social platforms are key marketing channels for ecommerce sellers. Among those channels is Reddit, which is chock-full of reviews that attract shoppers. I addressed last month the benefits of Reddit to online sellers.

The post How Brands Succeed on Reddit appeared first on Practical Ecommerce.

]]> 5 Ways Reddit Helps an Ecommerce Brand https://www.practicalecommerce.com/5-ways-reddit-helps-an-ecommerce-brand Mon, 27 Sep 2021 11:37:26 +0000 https://www.practicalecommerce.com/?p=1107766 Reddit is among the most visited sites worldwide. I addressed Reddit and Quora last month, explaining the dos and don'ts for marketers. Reddit has a strict no-self-promotion policy. Still, it offers a venue to further a brand and establish expertise.

The post 5 Ways Reddit Helps an Ecommerce Brand appeared first on Practical Ecommerce.

]]> Quora and Reddit: Dos and Don’ts for Ecommerce Marketers https://www.practicalecommerce.com/quora-and-reddit-dos-and-donts-for-ecommerce-marketers Sun, 29 Aug 2021 13:53:01 +0000 https://www.practicalecommerce.com/?p=1027691 Quora and Reddit provide opportunities for merchants to engage with prospects while demonstrating expertise. I'll offer tips for using both platforms in this post.

The post Quora and Reddit: Dos and Don’ts for Ecommerce Marketers appeared first on Practical Ecommerce.

]]> 4 Favorite Blogs from Ecommerce Companies https://www.practicalecommerce.com/4-favorite-blogs-from-ecommerce-companies Tue, 27 Jul 2021 20:54:30 +0000 https://www.practicalecommerce.com/?p=874790 Publishing a blog on an ecommerce site builds community, creates trust, and gives consumers a reason to return. Sales would likely follow. But online merchants with long-term, quality blogs are rare. What follows are four of my favorites.

The post 4 Favorite Blogs from Ecommerce Companies appeared first on Practical Ecommerce.

]]> Need Better Product Descriptions? Address Emotion, Logic https://www.practicalecommerce.com/need-better-product-descriptions-address-emotion-logic Tue, 29 Jun 2021 14:00:25 +0000 https://www.practicalecommerce.com/?p=745704 Product descriptions drive conversions. Neuroscience confirms that people buy with emotion and justify the purchase with logic. So shoppers need to know the benefits to make an emotional decision and the features for a logical one. Let's look at examples.

The post Need Better Product Descriptions? Address Emotion, Logic appeared first on Practical Ecommerce.

]]> How to Supercharge an Instagram Bio https://www.practicalecommerce.com/how-to-supercharge-an-instagram-bio Thu, 27 May 2021 20:54:41 +0000 https://www.practicalecommerce.com/?p=580444 I've addressed Instagram captions and advanced selling strategies. I have not addressed Instagram bios, however. Many companies use bios to simply state what they offer. But an Instagram bio can be much more.

The post How to Supercharge an Instagram Bio appeared first on Practical Ecommerce.

]]> 8 TikTok Ideas for Engagement https://www.practicalecommerce.com/8-tiktok-ideas-for-engagement Tue, 27 Apr 2021 20:00:16 +0000 https://www.practicalecommerce.com/?p=400858 In "11 TikTok Video Ideas for Merchants," I offered options to promote products. But there are other ways to attract and engage prospects on TikTok. Here are eight TikTok engagement ideas for all types of businesses.

The post 8 TikTok Ideas for Engagement appeared first on Practical Ecommerce.

]]> 4 Ways to Drive Product Sales from TikTok https://www.practicalecommerce.com/4-ways-to-drive-product-sales-from-tiktok Sun, 28 Mar 2021 13:30:53 +0000 https://www.practicalecommerce.com/?p=369144 Social commerce is growing. Facebook tools include Shops, Checkout, Commerce Manager, and Live Shopping. Instagram has those options and more. TikTok is the newest craze. Posting engaging videos to that platform can drive traffic to a website. But can it generate customers, too?

The post 4 Ways to Drive Product Sales from TikTok appeared first on Practical Ecommerce.

]]> 11 TikTok Video Ideas for Merchants https://www.practicalecommerce.com/11-tiktok-video-ideas-for-merchants Sun, 28 Feb 2021 14:43:27 +0000 https://www.practicalecommerce.com/?p=368273 You’ve downloaded TikTok and browsed the videos. Now you’re wondering what content to create for your ecommerce business. There are many types of videos to attract leads without dancing on camera. Here are 11 ideas for all types of merchants.

The post 11 TikTok Video Ideas for Merchants appeared first on Practical Ecommerce.

]]> Using TikTok for Ecommerce Marketing https://www.practicalecommerce.com/using-tiktok-for-ecommerce-marketing Thu, 28 Jan 2021 22:53:50 +0000 https://www.practicalecommerce.com/?p=367075 TikTok is a relative newcomer to the social media world, having launched as A.me in 2016 in Beijing, China. Once viewed as a passing phase, TikTok now has more than 200 million downloads in the U.S. and 2 billion worldwide. It's among the most downloaded apps in Google Play and the Apple App Store.

The post Using TikTok for Ecommerce Marketing appeared first on Practical Ecommerce.

]]> Is Longer Copy Better for Social Media Ads? https://www.practicalecommerce.com/is-longer-copy-better-for-social-media-ads Sun, 29 Nov 2020 14:57:11 +0000 https://www.practicalecommerce.com/?p=363809 I’ve addressed the importance of copywriting for Facebook and Instagram ads. Many marketers default to short copy — a few sentences, max — thinking that their audience will not read more. But that is not accurate, in my experience.

The post Is Longer Copy Better for Social Media Ads? appeared first on Practical Ecommerce.

]]> Optimize Facebook Ads with Better Images and Copy https://www.practicalecommerce.com/optimize-facebook-ads-with-better-images-copy Wed, 28 Oct 2020 15:47:07 +0000 https://www.practicalecommerce.com/?p=362461 Despite the chatter around its dwindling reach, Facebook remains hugely popular. It has twice the number of users than Instagram, for example, according to Sprout Social. But gaining users’ attention on Facebook via advertising can be difficult.

The post Optimize Facebook Ads with Better Images and Copy appeared first on Practical Ecommerce.

]]> 9 Pointers for High-converting Instagram Ads https://www.practicalecommerce.com/9-pointers-for-high-converting-instagram-ads Sun, 27 Sep 2020 14:07:21 +0000 https://www.practicalecommerce.com/?p=360243 Instagram ads appear in users' feeds. The ads look like a regular post but with a sponsored label and a colored call-to-action button. What follows are nine tips for high-converting Instagram ads.

The post 9 Pointers for High-converting Instagram Ads appeared first on Practical Ecommerce.

]]> Using Instagram Video for Ecommerce https://www.practicalecommerce.com/the-best-ways-to-use-instagram-video-for-ecommerce Sun, 30 Aug 2020 13:22:51 +0000 https://www.practicalecommerce.com/?p=357122 Since it launched Stories in 2016 and TV in June 2018, Instagram has positioned itself as a destination for consuming videos. Instagram's "Reels," which mimics TikTok, follows that trend. In this post, I'll address options for posting videos on Instagram to drive awareness and sales for your ecommerce company.

The post Using Instagram Video for Ecommerce appeared first on Practical Ecommerce.

]]> 8 Ways to Drive Product Sales on Instagram https://www.practicalecommerce.com/8-ways-to-drive-product-sales-on-instagram Wed, 29 Jul 2020 15:07:41 +0000 https://www.practicalecommerce.com/?p=355235 More than 130 million users tap on an Instagram shopping post at least monthly. That activity, combined with new shopping features, confirms that Instagram is quickly turning into one of the largest mobile shopping platforms. In this post, I'll review the top avenues for getting your products in front of an Instagram audience.

The post 8 Ways to Drive Product Sales on Instagram appeared first on Practical Ecommerce.

]]> Advanced Strategies for Selling on Instagram https://www.practicalecommerce.com/advanced-strategies-for-selling-on-instagram Sun, 28 Jun 2020 13:46:39 +0000 https://www.practicalecommerce.com/?p=352888 Last month I addressed content ideas to maximize an Instagram feed to attract followers. In this post, I'll discuss strategies to optimize Instagram posts to retain and engage an audience of potential buyers.

The post Advanced Strategies for Selling on Instagram appeared first on Practical Ecommerce.

]]> Writing Instagram Captions to Drive Sales https://www.practicalecommerce.com/writing-instagram-captions-to-drive-sales Sun, 31 May 2020 09:00:15 +0000 https://www.practicalecommerce.com/?p=322980 Instagram is a hotspot for building an audience and selling products. Each image caption allows up to 2,200 characters, or roughly 300 words. In this article, I'll discuss posts and captions that drive sales on Instagram.

The post Writing Instagram Captions to Drive Sales appeared first on Practical Ecommerce.

]]> A Pinterest Strategy for Growing an Ecommerce Brand https://www.practicalecommerce.com/a-pinterest-strategy-for-growing-an-ecommerce-brand Tue, 28 Apr 2020 16:36:31 +0000 https://www.practicalecommerce.com/?p=195757 Pinterest users are primed and ready for purchasing. Getting more content in front of them will increase product visibility, referral traffic, and loyalty. It takes a careful strategy, however, which is what I'll address in this post.

The post A Pinterest Strategy for Growing an Ecommerce Brand appeared first on Practical Ecommerce.

]]> Optimizing Pinterest Titles and Descriptions for Clicks, Leads https://www.practicalecommerce.com/optimizing-pinterest-titles-and-descriptions-for-clicks-leads Tue, 31 Mar 2020 14:35:57 +0000 https://www.practicalecommerce.com/?p=193513 Too often, ecommerce companies consider Pinterest only as social media. But Pinterest is primarily a discovery engine with visual search. It has more in common with Google than, say, Instagram.

The post Optimizing Pinterest Titles and Descriptions for Clicks, Leads appeared first on Practical Ecommerce.

]]>