Barbara Carneiro - Practical Ecommerce https://www.practicalecommerce.com/author/barbara-carnerio Independent analysis and strategy for online merchants Wed, 14 Jun 2023 19:30:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 The Right Font Drives Conversions https://www.practicalecommerce.com/the-right-font-drives-conversions Wed, 29 Mar 2023 11:52:51 +0000 https://www.practicalecommerce.com/?p=1519640 Fonts connect a brand with its audience, enhance the user experience, and drive conversions. Here are six ecommerce examples.

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]]> A Web Designer’s Tech Stack https://www.practicalecommerce.com/a-web-designers-tech-stack Mon, 06 Mar 2023 14:11:50 +0000 https://www.practicalecommerce.com/?p=1518802 A web designer's tools facilitate project management, internal dialog, and close communication with clients. The actual design is often the easy part.

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]]> Simple Steps to Mobile-first Web Design https://www.practicalecommerce.com/simple-steps-to-mobile-first-web-design Mon, 23 Jan 2023 10:59:59 +0000 https://www.practicalecommerce.com/?p=1516966 For too long mobile websites have been scaled-down desktop versions. The result is often an awkward user experience. Mobile-first design reflects the reality of today's consumer.

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]]> 4 Ways Fonts Enhance an Ecommerce Brand https://www.practicalecommerce.com/4-ways-fonts-enhance-an-ecommerce-brand Tue, 27 Dec 2022 11:00:24 +0000 https://www.practicalecommerce.com/?p=1516155 The right font on an ecommerce website enhances the brand's mission. Here are four ecommerce examples of typography done well.

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]]> Open Graph Images and Why They Matter https://www.practicalecommerce.com/open-graph-images-and-why-they-matter Tue, 29 Nov 2022 12:56:00 +0000 https://www.practicalecommerce.com/?p=1512869 When users share a URL on social media, the pop-up image is part of the Open Graph protocol. We explain its purpose and importance to merchants.

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]]> On-site Lifestyle Videos Enhance a Brand https://www.practicalecommerce.com/on-site-lifestyle-videos-enhance-a-brand Tue, 15 Nov 2022 13:08:20 +0000 https://www.practicalecommerce.com/?p=1514322 Many sites now stream silent, auto-play videos to communicate their mission and target desired prospects. Here are five compelling examples.

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]]> 3 Questions Every Home Page Should Answer https://www.practicalecommerce.com/3-questions-every-home-page-should-answer Tue, 20 Sep 2022 10:45:28 +0000 https://www.practicalecommerce.com/?p=1510688 Modern consumers are deluged with information. Our brains subconsciously adapt, using three questions to cull out what's important. Websites should address those questions — quickly.

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]]> My First Metaverse Conference https://www.practicalecommerce.com/my-first-metaverse-conference Sun, 28 Aug 2022 13:03:02 +0000 https://www.practicalecommerce.com/?p=1508504 Contributor Barbara Carneiro recently hosted a professional, 2-day metaverse conference. Here are her experiences.

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]]> Design Every Page for the Desired Outcome https://www.practicalecommerce.com/design-every-web-page-for-a-desired-outcome Mon, 25 Jul 2022 09:00:51 +0000 https://www.practicalecommerce.com/?p=1506834 When developing an ecommerce website, merchants should ensure every page guides visitors towards the desired outcome. Longtime design guru Barbara Carneiro explains.

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]]> How to Design a Website Footer https://www.practicalecommerce.com/how-to-design-a-website-footer Tue, 21 Jun 2022 17:33:57 +0000 https://www.practicalecommerce.com/?p=1505261 Designed correctly, website footers carry much value for a brand. The key is to focus on the footer's purpose and desired outcome. Our design and usability guru explains.

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]]> Web Design for Everyone Pleases No One https://www.practicalecommerce.com/web-design-for-everyone-pleases-no-one Tue, 17 May 2022 10:00:23 +0000 https://www.practicalecommerce.com/?p=1503305 The ages of shoppers impact web design and messaging. Each generation has unique preferences, desires, and habits. Merchants who recognize this will have higher conversions.

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]]> Visitors Seek Effortless Navigation and Design https://www.practicalecommerce.com/visitors-seek-effortless-navigation-and-design Mon, 18 Apr 2022 16:46:25 +0000 https://www.practicalecommerce.com/?p=1502234 Consumers in the West read and write from left to right. Website navigation using that natural tendency is effortless and less stressful for visitors.

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]]> The Best Navigation for Ecommerce Sites https://www.practicalecommerce.com/the-best-navigation-for-ecommerce-sites Sun, 27 Mar 2022 12:40:38 +0000 https://www.practicalecommerce.com/?p=1500983 The best ecommerce navigation mimics human decision-making. Too many sites overwhelm visitors with complex menus and an avalanche of info.

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]]> How Information Design Drives Conversions https://www.practicalecommerce.com/how-information-design-drives-conversions Tue, 22 Feb 2022 16:44:57 +0000 https://www.practicalecommerce.com/?p=1499809 Understanding visitors' goals and the steps you want them to take will help determine the layout of your site's information. We explain in this post, using four examples.

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]]> Ecommerce Design Is Critical (but Misunderstood) https://www.practicalecommerce.com/ecommerce-design-is-critical-but-misunderstood Tue, 18 Jan 2022 15:08:45 +0000 https://www.practicalecommerce.com/?p=1498052 Done correctly, ecommerce design conveys trust and drives conversions. Its value is much more than being good on the eye. Longtime designer Barbara Carnerio cites three critical rules.

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