Pamela Hazelton - Practical Ecommerce https://www.practicalecommerce.com/author/pamela_hazelton Independent analysis and strategy for online merchants Fri, 18 Aug 2023 12:13:57 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Using Photos to Convey Product Size https://www.practicalecommerce.com/using-photos-to-convey-product-size Fri, 18 Aug 2023 12:13:57 +0000 https://www.practicalecommerce.com/?p=1525388 Misleading product images cause confusion, creating preventable returns and negative reviews.

The post Using Photos to Convey Product Size appeared first on Practical Ecommerce.

]]> 11 Post-purchase Retention Tactics https://www.practicalecommerce.com/post-purchase-retention-tactics Mon, 07 Aug 2023 11:42:01 +0000 https://www.practicalecommerce.com/?p=1524884 What happens after a sale impacts a customer's decision to buy again.

The post 11 Post-purchase Retention Tactics appeared first on Practical Ecommerce.

]]> Lessons from Bed Bath & Beyond https://www.practicalecommerce.com/lessons-from-bed-bath-beyond Sun, 02 Jul 2023 12:09:02 +0000 https://www.practicalecommerce.com/?p=1523534 Bed Bath & Beyond was once a category-killer. Then it wasn't.

The post Lessons from Bed Bath & Beyond appeared first on Practical Ecommerce.

]]> Quick Answers Drive Conversions https://www.practicalecommerce.com/quick-answers-drive-conversions Mon, 12 Jun 2023 10:36:21 +0000 https://www.practicalecommerce.com/?p=1522420 Shoppers have questions. The quicker the answer, the more likely they will click "add to cart."

The post Quick Answers Drive Conversions appeared first on Practical Ecommerce.

]]> Use ‘Look Inside’ to Sell More Products https://www.practicalecommerce.com/use-look-inside-to-sell-more-products Thu, 25 May 2023 13:14:50 +0000 https://www.practicalecommerce.com/?p=1521842 The benefits of Amazon's "Look inside" book label applies to many products. Apparel, bags, housewares, and more could experience more conversions with an inside peek.

The post Use ‘Look Inside’ to Sell More Products appeared first on Practical Ecommerce.

]]> 11 Product Labels for Max Conversions https://www.practicalecommerce.com/11-product-labels-for-max-conversions Mon, 08 May 2023 09:00:50 +0000 https://www.practicalecommerce.com/?p=1521207 Paraphrasing technical product details into easy-to-understand labels drives ecommerce conversions. Here's how, with examples.

The post 11 Product Labels for Max Conversions appeared first on Practical Ecommerce.

]]> Repurpose Core Products for Repeat Sales https://www.practicalecommerce.com/repurpose-core-products-for-repeat-sales Sun, 23 Apr 2023 15:02:15 +0000 https://www.practicalecommerce.com/?p=1520679 New product configurations, promotions, and presentations can appeal to loyal customers. Here are eight tips to get started.

The post Repurpose Core Products for Repeat Sales appeared first on Practical Ecommerce.

]]> How Private-label Goods Spur Online Retail https://www.practicalecommerce.com/how-private-label-goods-spur-online-retail Wed, 05 Apr 2023 21:09:56 +0000 https://www.practicalecommerce.com/?p=1520122 Private-label accessories are an affordable option for even smaller retailers. Shoppers love the convenience; merchants value the revenue.

The post How Private-label Goods Spur Online Retail appeared first on Practical Ecommerce.

]]> Revenue Boosters in a Rough Economy https://www.practicalecommerce.com/revenue-boosters-in-a-rough-economy Thu, 23 Mar 2023 12:01:09 +0000 https://www.practicalecommerce.com/?p=1519335 The post-pandemic hangover and an uneven economy can create ecommerce uncertainties. Here are six pointers to boost online revenue.

The post Revenue Boosters in a Rough Economy appeared first on Practical Ecommerce.

]]> Digital Downloads Boost Sales and Loyalty https://www.practicalecommerce.com/digital-downloads-boost-sales-and-loyalty Tue, 07 Mar 2023 12:43:05 +0000 https://www.practicalecommerce.com/?p=1518836 Digital goods such as tutorials, instructions, and courses add value to the sale of physical products. When sold separately, digital downloads boost revenue and expand global reach.

The post Digital Downloads Boost Sales and Loyalty appeared first on Practical Ecommerce.

]]> 9 Ways to Grow Repeat Buyers https://www.practicalecommerce.com/how-to-grow-repeat-buyers Tue, 21 Feb 2023 13:40:35 +0000 https://www.practicalecommerce.com/?p=1518250 Repeat customers are the lifeblood of successful ecommerce stores. Here are helpful tips for encouraging buyers for the long term.

The post 9 Ways to Grow Repeat Buyers appeared first on Practical Ecommerce.

]]> Getting Started with Live-stream Selling https://www.practicalecommerce.com/getting-started-with-live-stream-selling Tue, 07 Feb 2023 14:14:52 +0000 https://www.practicalecommerce.com/?p=1517594 Live-stream selling builds community, generates sales, lowers support requests, and reduces returns. It's coming to the U.S. and Europe — in a big way.

The post Getting Started with Live-stream Selling appeared first on Practical Ecommerce.

]]> How ChatGPT Drives Ecommerce Conversions https://www.practicalecommerce.com/how-chatgpt-drives-ecommerce-conversions Sun, 29 Jan 2023 13:40:47 +0000 https://www.practicalecommerce.com/?p=1517074 ChatGPT can suggest bullet points, email subject lines, A/B tests, product recommendations, FAQs, and more. The suggestions aren't perfect but definitely helpful.

The post How ChatGPT Drives Ecommerce Conversions appeared first on Practical Ecommerce.

]]> First Steps to Sustainable Ecommerce https://www.practicalecommerce.com/first-steps-to-sustainable-ecommerce Tue, 10 Jan 2023 12:24:18 +0000 https://www.practicalecommerce.com/?p=1516562 Shifting to sustainable business practices can seem overwhelming. Here are simple, elementary steps for getting started.

The post First Steps to Sustainable Ecommerce appeared first on Practical Ecommerce.

]]> Master Customer Retention in 2023 https://www.practicalecommerce.com/master-customer-retention-in-2023 Sun, 01 Jan 2023 12:55:13 +0000 https://www.practicalecommerce.com/?p=1516193 Retaining customers is the key to long-term ecommerce success. Here are pointers to increase your company's retention rate in 2023 and beyond.

The post Master Customer Retention in 2023 appeared first on Practical Ecommerce.

]]> How to Turn Holiday Returns into Sales https://www.practicalecommerce.com/how-to-turn-holiday-returns-into-sales Sun, 11 Dec 2022 12:38:32 +0000 https://www.practicalecommerce.com/?p=1515498 Consumers who seek to return holiday gifts are an opportunity for engagement, acquisition, and long-term revenue.

The post How to Turn Holiday Returns into Sales appeared first on Practical Ecommerce.

]]> 10 Last-minute Holiday Revenue Boosters https://www.practicalecommerce.com/10-last-minute-holiday-revenue-boosters Sun, 27 Nov 2022 12:50:41 +0000 https://www.practicalecommerce.com/?p=1514689 Plenty of late-season marketing and selling tactics can boost holiday ecommerce revenue. Here are 10 of them.

The post 10 Last-minute Holiday Revenue Boosters appeared first on Practical Ecommerce.

]]> Convenience, Savings Drive 2022 Holiday Shoppers https://www.practicalecommerce.com/convenience-savings-drive-2022-holiday-shoppers Wed, 09 Nov 2022 14:33:08 +0000 https://www.practicalecommerce.com/?p=1513908 Amid inflation worries, holiday shoppers in 2022 seek savings combined with convenient experiences. Here are seven ways merchants can meet those needs.

The post Convenience, Savings Drive 2022 Holiday Shoppers appeared first on Practical Ecommerce.

]]> 8 Gift Guide Ideas for Frazzled Shoppers https://www.practicalecommerce.com/8-gift-guide-ideas-for-frazzled-shoppers Sun, 25 Sep 2022 11:34:40 +0000 https://www.practicalecommerce.com/?p=1511054 Finding the perfect gift can be time-consuming and stressful. Merchants can ease the stress by creating gift guides that appeal to a wide range of budgets and personalities.

The post 8 Gift Guide Ideas for Frazzled Shoppers appeared first on Practical Ecommerce.

]]> A/B Testing Can Make or Break a Store https://www.practicalecommerce.com/ab-testing-can-make-or-break-a-store Tue, 06 Sep 2022 12:09:55 +0000 https://www.practicalecommerce.com/?p=1509896 The king of A/B ecommerce testing (and conversions) is Amazon. Affordable tools make testing doable for all merchants. Here's how to get started.

The post A/B Testing Can Make or Break a Store appeared first on Practical Ecommerce.

]]> 6 Steps to Identify Your Target Audience https://www.practicalecommerce.com/6-steps-to-identify-your-target-audience Sun, 21 Aug 2022 11:40:11 +0000 https://www.practicalecommerce.com/?p=1508299 The first step for a successful brand and product is identifying the likely customers. But the process is not always obvious. Here's how to get started.

The post 6 Steps to Identify Your Target Audience appeared first on Practical Ecommerce.

]]> To Drive Conversions, Spy on Competitors https://www.practicalecommerce.com/to-drive-conversions-spy-on-competitors Mon, 08 Aug 2022 11:40:21 +0000 https://www.practicalecommerce.com/?p=1507628 The best ideas often come from competitors. Here are eight ways to scrutinize the tactics of rival sites to improve your own.

The post To Drive Conversions, Spy on Competitors appeared first on Practical Ecommerce.

]]> 7 Holiday Revenue Generators amid Inflation https://www.practicalecommerce.com/7-holiday-revenue-generators-amid-inflation Sun, 24 Jul 2022 11:55:05 +0000 https://www.practicalecommerce.com/?p=1506922 Consumer spending could decline this holiday season owing to inflation. However, online merchants can implement selling strategies to support gift-giving needs without losing revenue.

The post 7 Holiday Revenue Generators amid Inflation appeared first on Practical Ecommerce.

]]> 6 Subscription Ideas to Stabilize Revenue https://www.practicalecommerce.com/subscription-ideas-to-stabilize-revenue Sun, 10 Jul 2022 11:25:12 +0000 https://www.practicalecommerce.com/?p=1506133 Subscriptions are not new for ecommerce. But done well, they remain an effective way to stabilize revenue, especially during economic downturns. Here are six ideas to get started.

The post 6 Subscription Ideas to Stabilize Revenue appeared first on Practical Ecommerce.

]]> 6 Email Triggers for Max Conversions https://www.practicalecommerce.com/email-triggers-for-max-conversions Mon, 20 Jun 2022 11:41:40 +0000 https://www.practicalecommerce.com/?p=1505267 Shoppers' actions on an ecommerce site create opportunities for automated, triggered emails. Such behavior-based email automation is a sure-fire tactic to drive revenue.

The post 6 Email Triggers for Max Conversions appeared first on Practical Ecommerce.

]]> ‘Less Is More’ Boosts Conversions https://www.practicalecommerce.com/less-is-more-boosts-conversions Sun, 12 Jun 2022 11:57:26 +0000 https://www.practicalecommerce.com/?p=1504502 The basics — not bells and whistles — drive ecommerce conversions. Pamela Hazelton reminds us to display product benefits, demonstrate trust, emphasize transparency, and more.

The post ‘Less Is More’ Boosts Conversions appeared first on Practical Ecommerce.

]]> Harness Customer Behavior to Boost Conversions https://www.practicalecommerce.com/harness-customer-behavior-to-boost-conversions Mon, 31 Jan 2022 11:38:51 +0000 https://www.practicalecommerce.com/?p=1498540 The actions of shoppers on-site and off indicates their preferences and needs. Merchants who act on that behavior can greatly improve sales. We explain.

The post Harness Customer Behavior to Boost Conversions appeared first on Practical Ecommerce.

]]> 8 Ways Social Proof Sells (Much) More https://www.practicalecommerce.com/8-ways-social-proof-sells-much-more Sun, 09 Jan 2022 13:25:02 +0000 https://www.practicalecommerce.com/?p=1457510 Consumers need confirmation of their shopping decisions. Social proof can be the nudge for online shoppers to complete a purchase or sign up for a newsletter.

The post 8 Ways Social Proof Sells (Much) More appeared first on Practical Ecommerce.

]]> Need Repeat Customers? Try Low-tech Selling https://www.practicalecommerce.com/need-repeat-customers-try-low-tech-selling Wed, 29 Dec 2021 12:48:40 +0000 https://www.practicalecommerce.com/?p=1422243 If you lack the budget for high-end automation tools, there are still plenty of ways to fill the gaps left by massive competitors. Here are nine ways to catch the attention of savvy online shoppers and keep them returning for more.

The post Need Repeat Customers? Try Low-tech Selling appeared first on Practical Ecommerce.

]]> Expand Payment Options to Convert More https://www.practicalecommerce.com/expand-payment-options-to-convert-more Tue, 07 Dec 2021 13:36:39 +0000 https://www.practicalecommerce.com/?p=1363069 Essential features for many online stores in 2022 include enhanced chatbots, virtual product sampling, and real-time order tracking. But what happens once shoppers reach the checkout page is equally important. Plenty of issues — such as limited payment options — can interrupt the process.

The post Expand Payment Options to Convert More appeared first on Practical Ecommerce.

]]>