Eric Schwartzman - Practical Ecommerce https://www.practicalecommerce.com/author/eric-schwartzman Independent analysis and strategy for online merchants Tue, 25 Mar 2025 15:19:25 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 The Problem with Optimizing for GenAI https://www.practicalecommerce.com/the-problem-with-optimizing-for-genai Tue, 25 Mar 2025 14:08:18 +0000 https://www.practicalecommerce.com/?p=1551085 Clint Butler says the first hurdle is knowing which platform to optimize.

The post The Problem with Optimizing for GenAI appeared first on Practical Ecommerce.

]]> How to Beat Amazon at SEO https://www.practicalecommerce.com/how-to-beat-amazon-at-seo Wed, 19 Mar 2025 13:24:09 +0000 https://www.practicalecommerce.com/?p=1550877 Ted Kubaitis once feared competing against the ecommerce giant for organic rankings. Then an epiphany hit.

The post How to Beat Amazon at SEO appeared first on Practical Ecommerce.

]]> Link Building with Press Release Distribution https://www.practicalecommerce.com/link-building-with-press-release-distribution Mon, 16 Sep 2024 19:20:09 +0000 https://www.practicalecommerce.com/?p=1542357 Press release distributors can generate links. The challenges include choosing the right service and optimizing the copy.

The post Link Building with Press Release Distribution appeared first on Practical Ecommerce.

]]> 3-Tiered Index Hints SEO Link Value https://www.practicalecommerce.com/3-tiered-index-hints-seo-link-value Tue, 30 Jul 2024 13:59:28 +0000 https://www.practicalecommerce.com/?p=1540540 Google stores its index of web pages on a three-tiered hardware system. The leak from Google's engineering documents suggests a link's authority depends on its tier.

The post 3-Tiered Index Hints SEO Link Value appeared first on Practical Ecommerce.

]]> Keyword Density Matters in SEO https://www.practicalecommerce.com/keyword-density-matters-in-seo Wed, 19 Jun 2024 11:06:11 +0000 https://www.practicalecommerce.com/?p=1538556 "Keyword stuffing" is a discarded optimization tactic. Leaked Google documents suggest otherwise.

The post Keyword Density Matters in SEO appeared first on Practical Ecommerce.

]]> Google Revs Ecommerce SERPs https://www.practicalecommerce.com/google-revs-ecommerce-serps Thu, 09 May 2024 11:51:47 +0000 https://www.practicalecommerce.com/?p=1536798 Consumers can now shop directly on Google's search results without visiting merchants' ecommerce sites.

The post Google Revs Ecommerce SERPs appeared first on Practical Ecommerce.

]]>