Louis Camassa - Practical Ecommerce

GEO Tools for SMBs

Louis Camassa — Sun, 24 Aug 2025 09:00:30 +0000

A growing set of tools measures and improves how products and brands appear in generative AI answers.

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Next Steps for AI Shopping

Louis Camassa — Sun, 03 Aug 2025 09:00:00 +0000

Generative AI agents can now help shoppers compare products, prices, and options, often in a single conversational step.

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Analyzing Customer Review Platforms; Amazon’s Example

Louis Camassa — Thu, 05 Apr 2012 21:23:38 +0000

A customer review system is one of the top features of an ecommerce website. It provides credibility through the word of others who have previously purchased the products or services. This singular feature differentiates the online shopping experience from brick-and-mortar stores more t...

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Configuring an Ecommerce Site for International Orders; 8 Tips

Louis Camassa — Thu, 08 Mar 2012 12:23:35 +0000

International orders are an often overlooked market for ecommerce merchants. Prior to accepting them, however, merchants should configure their sites to increase international profits and reduce potential losses. Here are eight tips to help.

1. Enable Fraud Protection

Fraud is a hug...

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Using ‘Quick Views’ to Increase Conversions

Louis Camassa — Tue, 24 Jan 2012 02:26:15 +0000

Editor's Note: Each month contributor Louis Camassa, a seasoned ecommerce developer, identifies a feature from existing ecommerce sites that is well executed, and applicable to other merchants. Camassa's previous installments are "Admiring Apple's ‘Questions & Answers’ Feature" and ...

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‘Auto Ship’ Programs Generate Repeat Sales; 2 Examples

Louis Camassa — Wed, 28 Dec 2011 20:17:49 +0000

Many successful ecommerce businesses focus their marketing efforts on search engine optimization, shopping feeds, email, affiliates, and pay-per-click advertising. However, websites that sell consumable products — such as supplements, batteries, food, snacks, vitamins, beverages, and c...

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Admiring Apple’s ‘Questions & Answers’ Feature

Louis Camassa — Tue, 25 Oct 2011 18:10:52 +0000

Editor's Note: Each month contributor Louis Camassa — a seasoned ecommerce developer, and the author of our "Tips for Newcomers, Mostly" blog — will identify a feature from an existing ecommerce site that is well executed, and applicable to other merchants. For the first installment, be...

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How to Identify Most-Used Browsers, Operating Systems, Screen Resolutions

Louis Camassa — Wed, 28 Apr 2010 17:54:19 +0000

In "Website Compatibility Testing Made Simple," published last week here at Practical eCommerce, I explained the process for site operators, such as ecommerce merchants, to continually ensure their websites render properly across all common browsers, operating systems and screen resolut...

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Website Compatibility Testing Made Simple

Louis Camassa — Wed, 21 Apr 2010 20:57:39 +0000

A frequently overlooked aspect of managing an ecommerce website is testing the appearance of that site across different browsers and screen resolutions. For example, your website might render beautifully in Internet Explorer 7, but what does it look like in Safari on the Mac? What about Firefox, or in 1024 x 768 resolution?

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