Greg Hoffman - Practical Ecommerce https://www.practicalecommerce.com/author/greg_hoffman Independent analysis and strategy for online merchants Fri, 04 Nov 2022 20:31:34 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Affiliate Marketing Report Card: WP Engine https://www.practicalecommerce.com/affiliate-marketing-report-card-wp-engine Mon, 04 Dec 2017 15:48:06 +0000 https://www.practicalecommerce.com/?p=144783 This installment of “Affiliate Marketing Report Card” reviews WP Engine, a global WordPress hosting platform. WP Engine has a powerhouse affiliate program listed at number 38 in the ShareASale Top ...

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]]> Which Affiliate Marketing Model Fits Your Business? https://www.practicalecommerce.com/which-affiliate-marketing-model-fits-your-business https://www.practicalecommerce.com/which-affiliate-marketing-model-fits-your-business#comments Mon, 30 Oct 2017 16:30:02 +0000 https://www.practicalecommerce.com/?p=143283 If you attend the Affiliate Summit West conference in Las Vegas next January, you will be among 6,000 attendees from more than 70 countries. At some point, you may ask ...

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]]> https://www.practicalecommerce.com/which-affiliate-marketing-model-fits-your-business/feed 2 Affiliate Marketing Meets Influencers https://www.practicalecommerce.com/affiliate-marketing-meets-influencers https://www.practicalecommerce.com/affiliate-marketing-meets-influencers#comments Thu, 28 Sep 2017 13:38:18 +0000 https://www.practicalecommerce.com/?p=142167 The crossroads of affiliate marketing and influencer marketing is here. Merchants are testing ways to merge the channels to create sales.
The word “influencer” was mentioned in a dozen session titles ...

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]]> https://www.practicalecommerce.com/affiliate-marketing-meets-influencers/feed 1 Affiliate Marketing Report Card: Fanatics.com https://www.practicalecommerce.com/affiliate-marketing-report-card-fanatics-com Mon, 28 Aug 2017 16:57:50 +0000 https://www.practicalecommerce.com/?p=141182 This second installment of “Affiliate Marketing Report Card” focuses on Fanatics, an online retailer of licensed sportswear, sports equipment, and merchandise. I’ve watched its affiliate marketing program greatly expand over ...

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]]> The Common Affiliate Marketing Mistake https://www.practicalecommerce.com/the-common-affiliate-marketing-mistake Thu, 27 Jul 2017 13:15:24 +0000 https://www.practicalecommerce.com/?p=139918 Affiliate marketing has its pros and cons — advocates and detractors. The industry is booming but there are many merchants that have negative opinions of the channel. They have seen ...

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]]> Important Affiliate Marketing KPIs, for Mid-year Review https://www.practicalecommerce.com/important-affiliate-marketing-kpis-for-mid-year-review https://www.practicalecommerce.com/important-affiliate-marketing-kpis-for-mid-year-review#comments Wed, 28 Jun 2017 12:44:03 +0000 https://www.practicalecommerce.com/?p=138913 The summer months are slow for many ecommerce merchants. It is an excellent time to do some housekeeping and prepare for the upcoming busy season. Take a few days to ...

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]]> https://www.practicalecommerce.com/important-affiliate-marketing-kpis-for-mid-year-review/feed 3 Affiliate Marketing Report Card: Jane.com https://www.practicalecommerce.com/affiliate-marketing-report-card-jane-com https://www.practicalecommerce.com/affiliate-marketing-report-card-jane-com#comments Tue, 30 May 2017 07:00:45 +0000 https://www.practicalecommerce.com/?p=137993 Merchants can achieve growth through affiliate marketing by learning from the successes and failures of others. In this “Affiliate Marketing Report Card,” a new quarterly series, I will critique an ...

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]]> https://www.practicalecommerce.com/affiliate-marketing-report-card-jane-com/feed 1 Affiliate Marketing Evolves, Again https://www.practicalecommerce.com/Affiliate-Marketing-Evolves-Again https://www.practicalecommerce.com/Affiliate-Marketing-Evolves-Again#comments Wed, 03 May 2017 12:47:10 +0000 https://www.practicalecommerce.com/?p=136945 Every few years headlines scream that affiliate marketing is dead or dying. In fact, affiliate marketing continues to grow, but it’s evolving rapidly. Two things are driving this evolution: the ...

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]]> https://www.practicalecommerce.com/Affiliate-Marketing-Evolves-Again/feed 2 7 Pointers to Attract New Affiliates https://www.practicalecommerce.com/7-Pointers-to-Attract-New-Affiliates Thu, 30 Mar 2017 13:22:07 +0000 https://www.practicalecommerce.com/?p=135847 Major affiliate networks such as ShareASale and CJ by Conversant have thousands of active affiliate programs. I tell merchants that every one of these programs is a competitor because affiliates ...

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]]> For Affiliate Marketing Success, Know Your Affiliates https://www.practicalecommerce.com/For-Affiliate-Marketing-Success-Know-Your-Affiliates https://www.practicalecommerce.com/For-Affiliate-Marketing-Success-Know-Your-Affiliates#comments Thu, 02 Mar 2017 13:01:15 +0000 https://www.practicalecommerce.com/?p=134489 Finding the right affiliates to build an affiliate-marketing program means understanding their traffic sources before they are approved. Affiliates come in all shapes and sizes. Once a manager can identify ...

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]]> https://www.practicalecommerce.com/For-Affiliate-Marketing-Success-Know-Your-Affiliates/feed 2 Affiliate Marketing: Time to Adopt Attribution Rules? https://www.practicalecommerce.com/Affiliate-Marketing-Time-to-Adopt-Attribution-Rules https://www.practicalecommerce.com/Affiliate-Marketing-Time-to-Adopt-Attribution-Rules#comments Wed, 01 Feb 2017 17:00:12 +0000 https://www.practicalecommerce.com/?p=133332 Deciding who should receive affiliate-marketing commissions is increasingly important. Ecommerce merchants have watched as the affiliate channel evolved and coupon and loyalty sites quickly became the dominant publishers with little ...

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