Brandon Bidlack - Practical Ecommerce https://www.practicalecommerce.com/author/brandon-bidlack Independent analysis and strategy for online merchants Tue, 27 Jun 2023 15:34:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Opening Up Influencer Marketing with Blockchain https://www.practicalecommerce.com/opening-up-influencer-marketing-with-blockchain Thu, 19 Sep 2019 12:50:18 +0000 https://www.practicalecommerce.com/?p=183646 Influencer marketing has become a meaningful customer acquisition channel for many brands. The channel is not foolproof, however. It has challenges for both advertisers and influencers. Fortunately, blockchain can help overcome these obstacles.

The post Opening Up Influencer Marketing with Blockchain appeared first on Practical Ecommerce.

]]> Blockchain Is Transforming the Retail Supply Chain https://www.practicalecommerce.com/blockchain-is-transforming-the-retail-supply-chain Tue, 20 Aug 2019 13:59:00 +0000 https://www.practicalecommerce.com/?p=181941 Of all the areas in which blockchain applies to commerce, supply chain applications are the furthest along in development and usage. This stems primarily from the database-like features of blockchain combined with traceability and security benefits, which are a natural fit for reducing costs as well as ensuring that a company fulfills its brand promise for product sourcing or quality.

The post Blockchain Is Transforming the Retail Supply Chain appeared first on Practical Ecommerce.

]]> How Blockchain Is Changing Loyalty Programs https://www.practicalecommerce.com/how-blockchain-is-changing-loyalty-programs Mon, 15 Jul 2019 13:55:32 +0000 https://www.practicalecommerce.com/?p=179313 Ecommerce merchants have hundreds of potential technologies and techniques to encourage customer loyalty, but blockchain technology and blockchain-based crypto tokens offer unique advantages.

The post How Blockchain Is Changing Loyalty Programs appeared first on Practical Ecommerce.

]]> Will Facebook’s GlobalCoin Impact Ecommerce? https://www.practicalecommerce.com/will-facebooks-globalcoin-impact-ecommerce Wed, 12 Jun 2019 13:52:12 +0000 https://www.practicalecommerce.com/?p=177532 Facebook is rolling out a digital payments system next year that will allow Facebook users (as well as WhatsApp and Instagram users) to pay for goods and services using Facebook’s own cryptocurrency, dubbed “GlobalCoin.”

The post Will Facebook’s GlobalCoin Impact Ecommerce? appeared first on Practical Ecommerce.

]]> 3 Immediate Blockchain Uses for Ecommerce Companies https://www.practicalecommerce.com/3-immediate-blockchain-uses-for-ecommerce-companies Tue, 14 May 2019 18:52:42 +0000 https://www.practicalecommerce.com/?p=175681 Blockchain technology offers much potential for ecommerce businesses. Payments, supply chain, and decentralized marketplaces are the three main uses, currently. But many more applications are in the works.

The post 3 Immediate Blockchain Uses for Ecommerce Companies appeared first on Practical Ecommerce.

]]>