Joe Sinkwitz - Practical Ecommerce

Influencer Marketing, Part 8: Analyzing Performance

Joe Sinkwitz — Sun, 07 Nov 2021 14:06:37 +0000

You’ve made it to the end of my series on influencer marketing. To date, I've defined influencer marketing and addressed why merchants should use it. I've explained how to set goals, how to pick the right channels, and more. In this final, "Part 8" installment, I'll describe a process to analyze performance.

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Influencer Marketing, Part 7: Your First Campaign

Joe Sinkwitz — Wed, 13 Oct 2021 19:47:12 +0000

You've hired your first influencer and have received a draft of her initial promotion, a review of your product for her social media followers. This is "Part 7" of my influencer marketing series.

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Influencer Marketing Part 6: Pitching

Joe Sinkwitz — Wed, 15 Sep 2021 15:08:00 +0000

Prospective influencers likely know little about your company or its products. They're not necessarily interested in promoting. You have to pitch them. Welcome to "Part 6" of my influencer marketing series.

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Influencer Marketing, Part 5: Choosing Influencers

Joe Sinkwitz — Mon, 16 Aug 2021 12:34:07 +0000

Choosing an influencer is everything. The right spokesperson can yield big profits. The wrong one can bring disaster. This post is "Part 5" in my influencer marketing series. I've covered what it is, why to use it, setting goals, and picking the right channel. Now it is time to choose influencers.

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Influencer Marketing, Part 4: Choosing Social Networks

Joe Sinkwitz — Tue, 27 Jul 2021 12:58:40 +0000

Social networks are the primary channels of influencer marketing campaigns. Knowing who you're trying to influence is the first step in choosing the network.

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Influencer Marketing, Part 3: Setting Goals

Joe Sinkwitz — Thu, 17 Jun 2021 13:13:52 +0000

Now that you know what influencer marketing is and why you as an ecommerce brand should use it, the next step is to create campaign goals before spending your hard-earned budget. The ultimate marketing goal of ecommerce brands is, presumably, acquiring profitable customers. But there are many ways to do that.

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Influencer Marketing, Part 2: Why Use It?

Joe Sinkwitz — Mon, 24 May 2021 18:50:20 +0000

This is the second installment in my influencer marketing series. In "Part 1," I established what influencer marketing is. In this "Part 2" post, I'll address why ecommerce businesses should consider it.

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Influencer Marketing, Part 1: What Is It?

Joe Sinkwitz — Sun, 09 May 2021 13:55:55 +0000

What do Kim Kardashian, Armando Roggio, and your neighbor have in common? They're all influencers. Influencer marketing is the digital equivalent of word-of-mouth promotion. Within ecommerce, we can segment influencers into three categories: celebrities, authorities, and peers.

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