Social Media - Practical Ecommerce https://www.practicalecommerce.com/category/marketing/social-media Independent analysis and strategy for online merchants Sun, 12 Oct 2025 13:19:23 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Meta Ads Pixel Tracking, Explained https://www.practicalecommerce.com/meta-ads-pixel-tracking-explained Sun, 12 Oct 2025 13:19:23 +0000 https://www.practicalecommerce.com/?p=1557139 The Meta Pixel drives better advertising performance and the need for heightened privacy awareness.

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]]> Charts: U.S. Digital Media Trends 2025 https://www.practicalecommerce.com/charts-u-s-digital-media-trends Tue, 22 Apr 2025 11:46:04 +0000 https://www.practicalecommerce.com/?p=1552110 Deloitte's 19th annual survey of U.S. consumers focuses on the rise of social platforms in media and entertainment.

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]]> Social Media Marketing beyond the Algorithm https://www.practicalecommerce.com/social-media-marketing-beyond-the-algorithm Mon, 03 Mar 2025 11:13:33 +0000 https://www.practicalecommerce.com/?p=1550181 It's easy to think one post will go viral, racking-up millions of views. But what happens next?

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]]> TikTok Alternatives for Brands and Merchants https://www.practicalecommerce.com/tiktok-alternatives-for-brands-and-merchants Mon, 20 Jan 2025 15:20:15 +0000 https://www.practicalecommerce.com/?p=1548357 Social commerce platforms are proliferating, with or without a TikTok ban.

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]]> How to Promote Products on X https://www.practicalecommerce.com/how-to-promote-products-on-x Sun, 12 Jan 2025 13:43:47 +0000 https://www.practicalecommerce.com/?p=1547740 Online merchants serving civically engaged shoppers will find excellent promotional opportunities on the growing X platform.

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]]> Open a Facebook Shop in 2025 https://www.practicalecommerce.com/open-a-facebook-shop-in-2025 Tue, 31 Dec 2024 12:56:48 +0000 https://www.practicalecommerce.com/?p=1547244 More than 60% of Gen Zs and Millennials worldwide shop on social media platforms.

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]]> TikTok Shop’s Coming Seller Boom https://www.practicalecommerce.com/tiktok-shops-coming-seller-boom Sun, 29 Dec 2024 10:00:06 +0000 https://www.practicalecommerce.com/?p=1547082 Eager online sellers, great and small, are waiting to learn how the ban plays out.

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]]> TikTok Expands Shop Tools as Ban Looms https://www.practicalecommerce.com/tiktok-expands-shop-tools-as-ban-looms Tue, 10 Dec 2024 21:07:43 +0000 https://www.practicalecommerce.com/?p=1545941 Despite political difficulties, TikTok's ecommerce efforts in the last year have been impressive.

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]]> X Alternatives Compared, for Marketing https://www.practicalecommerce.com/x-alternatives-compared-for-marketing Mon, 02 Dec 2024 11:51:12 +0000 https://www.practicalecommerce.com/?p=1545606 Will marketers and brands seek alternatives to publish real-time news and engage with followers?

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]]> Charts: U.S. TikTok Shop Sales 2023-2024 https://www.practicalecommerce.com/charts-u-s-tiktok-shop-sales-2023-2024 Wed, 09 Oct 2024 14:08:21 +0000 https://www.practicalecommerce.com/?p=1543483 TikTok Shop launched in September 2023. Here's a recap of first year sales across categories, products, and channels.

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]]> 12 New Social Networks for 2024 https://www.practicalecommerce.com/new-social-networks Mon, 30 Sep 2024 10:53:50 +0000 https://www.practicalecommerce.com/?p=1543062 Our all-new rundown of new social networks includes decentralized platforms, live-streaming apps, location-based services, and more.

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]]> Ask an Expert: Should Merchants Sell on TikTok Shop? https://www.practicalecommerce.com/ask-an-expert-should-merchants-sell-on-tiktok-shop Fri, 30 Aug 2024 11:46:22 +0000 https://www.practicalecommerce.com/?p=1541834 We asked the founder of SimplicityDX to evaluate selling on the popular social media platform.

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]]> Most Retail Brands Ignore X, per Study https://www.practicalecommerce.com/most-retail-brands-ignore-x-per-study Tue, 23 Jul 2024 12:16:00 +0000 https://www.practicalecommerce.com/?p=1540385 Chanel, Macy's, and H&M are example brands that have left X. Yet the platform remains popular, with high engagement.

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]]> Ugly Ads Perform Best, Marketer Says https://www.practicalecommerce.com/ugly-ads-perform-best-marketer-says Fri, 12 Jul 2024 13:17:11 +0000 https://www.practicalecommerce.com/?p=1539710 Barry Hott recommends ugly ads, those that people won't skip over. First reactions to an ad largely determine its performance, he states.

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]]> 12 Tools for Generating Hashtags https://www.practicalecommerce.com/tools-for-generating-hashtags Tue, 28 May 2024 12:11:03 +0000 https://www.practicalecommerce.com/?p=1537623 Need more from social media campaigns? Try high-performing hashtags.

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]]> Robert Cialdini on Social Commerce https://www.practicalecommerce.com/robert-cialdini-on-social-commerce Thu, 02 May 2024 10:18:21 +0000 https://www.practicalecommerce.com/?p=1536544 The author of "Influence" sees big changes in how consumers decide what to purchase.

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]]> Copywriter Shifts to X Ads, Scales Brands https://www.practicalecommerce.com/copywriter-shifts-to-x-ads-scales-brands Fri, 26 Apr 2024 12:58:13 +0000 https://www.practicalecommerce.com/?p=1536021 Chris Orzechowski, an ecommerce writer and marketer, grew frustrated with Meta. Then he switched to X.

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]]> AI Apps for Social Media Images, Videos, Infographics https://www.practicalecommerce.com/ai-apps-for-social-media-images-videos-infographics Mon, 08 Apr 2024 13:39:55 +0000 https://www.practicalecommerce.com/?p=1535268 Visuals in social media posts drive engagment. New AI tools produce those visuals instantly from text prompts.

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]]> Charts: TikTok in the U.S. https://www.practicalecommerce.com/charts-tiktok-in-the-u-s Wed, 03 Apr 2024 12:12:20 +0000 https://www.practicalecommerce.com/?p=1535092 Roughly half of U.S. adult TikTok users have never posted a video. Over two-thirds have not completed their bio.

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]]> Reddit Is a Marketing Goldmine https://www.practicalecommerce.com/reddit-is-a-marketing-goldmine Mon, 15 Jan 2024 14:15:31 +0000 https://www.practicalecommerce.com/?p=1532387 Reddit posts reveal brand awareness, sentiment, and more. Increasingly they appear in Google search results.

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]]> The Key to Successful Advertising https://www.practicalecommerce.com/the-key-to-successful-advertising Sun, 10 Dec 2023 13:32:38 +0000 https://www.practicalecommerce.com/?p=1530989 Emotions drive most purchase decisions, not product specs or features.

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]]> AI Tools to Create Reels, TikToks, Shorts https://www.practicalecommerce.com/ai-tools-to-create-reels-tiktoks-shorts Tue, 14 Nov 2023 14:59:40 +0000 https://www.practicalecommerce.com/?p=1529801 Producing mini videos for social media once took hours. No more.

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]]> AI Tools for Better Social Media Profiles https://www.practicalecommerce.com/ai-tools-for-better-social-media-profiles Tue, 07 Nov 2023 13:07:55 +0000 https://www.practicalecommerce.com/?p=1529290 Done well, social media profiles entice followers and drive website engagement.

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]]> 20 Popular Pinterest Accounts for Marketing Inspiration https://www.practicalecommerce.com/popular-pinterest-accounts-for-marketing-inspiration Sun, 29 Oct 2023 11:40:57 +0000 https://www.practicalecommerce.com/?p=1528966 More than half of Pinterest users access the platform to shop. The number of buyable products has increased 50% year over year.

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]]> New TikTok Shop Spurs BK Beauty https://www.practicalecommerce.com/new-tiktok-shop-spurs-bk-beauty Fri, 20 Oct 2023 13:29:13 +0000 https://www.practicalecommerce.com/?p=1528493 The Austin, Texas-based direct-to-consumer cosmetics brand has experienced big success. Early sales from TikTok Shop are promising.

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]]> Charts: Top Global Social Networks Q3 2023 https://www.practicalecommerce.com/charts-top-global-social-networks Wed, 11 Oct 2023 13:48:41 +0000 https://www.practicalecommerce.com/?p=1527848 Meta-owned properties — Facebook, Instagram, WhatsApp, Messenger — dominant global social media.

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]]> AI Tools to Create Social Media Videos https://www.practicalecommerce.com/ai-tools-to-create-social-media-videos Tue, 10 Oct 2023 11:53:28 +0000 https://www.practicalecommerce.com/?p=1527783 Producing social media videos has never been easier or more impactful.

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]]> ChatGPT Prompts for Social Media Marketing https://www.practicalecommerce.com/chatgpt-prompts-for-social-media-marketing Tue, 26 Sep 2023 13:45:19 +0000 https://www.practicalecommerce.com/?p=1526907 The right prompts can increase social media productivity with idea suggestions, sample posts, repurposed content, and more.

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]]> Build a Community, Says Sendlane CEO https://www.practicalecommerce.com/build-a-community-says-sendlane-ceo Fri, 22 Sep 2023 13:15:39 +0000 https://www.practicalecommerce.com/?p=1526677 How does an email and SMS platform compete with Klaviyo? Via a community, says founder Jimmy Kim.

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]]> Ecom Exec: Marketing Attribution Is a Waste https://www.practicalecommerce.com/ecom-exec-marketing-attribution-is-a-waste Fri, 08 Sep 2023 14:15:08 +0000 https://www.practicalecommerce.com/?p=1526244 Andrew Faris, a former ecommerce CEO, now advises merchants on growth strategies, including Meta Ads management.

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