Andrew Broadbent - Practical Ecommerce https://www.practicalecommerce.com/author/andrew-broadbent Independent analysis and strategy for online merchants Mon, 27 Jan 2025 13:43:29 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 The Key to Successful Advertising https://www.practicalecommerce.com/the-key-to-successful-advertising Sun, 10 Dec 2023 13:32:38 +0000 https://www.practicalecommerce.com/?p=1530989 Emotions drive most purchase decisions, not product specs or features.

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]]> My Top Ecommerce Tools for 2024 https://www.practicalecommerce.com/my-top-ecommerce-tools-for-2024 Fri, 24 Nov 2023 15:02:46 +0000 https://www.practicalecommerce.com/?p=1530356 Any list of helpful ecommerce tools would be extensive. Here are five must-haves per our correspondent.

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]]> Top Shopify Updates in Editions Summer ’23 https://www.practicalecommerce.com/top-shopify-updates-at-editions-summer-23 Mon, 13 Nov 2023 17:38:52 +0000 https://www.practicalecommerce.com/?p=1529743 Shopify's latest Editions rundown included 100 new platform features. Our correspondent chooses his top six.

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