Carlos Vega - Practical Ecommerce https://www.practicalecommerce.com/author/carlos-vega Independent analysis and strategy for online merchants Tue, 18 Jul 2023 09:37:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Apple Mail to Remove URL Tracking Parameters https://www.practicalecommerce.com/apple-mail-to-remove-url-tracking-parameters Sun, 16 Jul 2023 12:46:12 +0000 https://www.practicalecommerce.com/?p=1524092 Apple's iOS 17 will remove URL tracking parameters from Mail, Messages, and Safari's Private Browsing.

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]]> AI for Email Marketing https://www.practicalecommerce.com/ai-for-email-marketing Thu, 16 Mar 2023 14:11:46 +0000 https://www.practicalecommerce.com/?p=1519176 Artificial intelligence can streamline an email marketing program. But it's the human element that drives performance.

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]]> Email Marketing Is Like Dating https://www.practicalecommerce.com/email-marketing-is-like-dating Mon, 06 Feb 2023 11:00:35 +0000 https://www.practicalecommerce.com/?p=1517543 First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical.

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]]> How to Design Emails for Dark Mode https://www.practicalecommerce.com/how-to-design-emails-for-dark-mode Mon, 05 Dec 2022 10:22:12 +0000 https://www.practicalecommerce.com/?p=1515259 The dark mode feature has become increasingly popular on the web and mobile devices. Ensuring emails render in dark mode is essential for successful marketing.

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