Samantha Collier - Practical Ecommerce

Benefits of Email Opt-outs

Samantha Collier — Sun, 24 Sep 2023 12:36:39 +0000

Holidays can be painful for consumers. Allowing subscribers to temporarily opt-out of promotional emails can lower unsubscribes and drive trust.

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TikTok Replaces ‘Storefront’ with ‘Shop’

Samantha Collier — Mon, 11 Sep 2023 12:08:14 +0000

TikTok Shop enables consumers to buy products without leaving the platform.

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Tools to Monitor Competitors’ Ads

Samantha Collier — Tue, 22 Aug 2023 13:56:53 +0000

Platforms such as TikTok, Google, Meta, and LinkedIn provide free details of all advertisements — the owner, views, run date, more.

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Here’s Why I’m Sticking with Threads

Samantha Collier — Mon, 07 Aug 2023 16:40:33 +0000

Despite the post-launch traffic drop, Threads will benefit from Meta's quick adjustments and X's turmoil.

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Drive Customer Satisfaction with NPS

Samantha Collier — Tue, 11 Jul 2023 14:08:26 +0000

Net Promoter Scores derive from a simple question to customers, "Would you recommend our company?"

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KPIs for Ecommerce Customer Service

Samantha Collier — Thu, 29 Jun 2023 12:43:31 +0000

Online consumers increasingly expect fast responses to their inquiries. Here are eight key performance indicators to monitor satisfaction.

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Social Media Platforms Ramp-up AI

Samantha Collier — Mon, 26 Jun 2023 12:18:38 +0000

Artificial intelligence is nothing new for social media platforms. But the platforms' use of AI is accelerating to include chatbots, image creators, and more.

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Pinterest Shuffles Attracts Gen Z Females

Samantha Collier — Sun, 21 May 2023 13:13:27 +0000

Pinterest Shuffles is a collage-making app launched in 2022 and popular among younger females, especially when synced to music on TikTok.

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Free Social Media Learning Resources

Samantha Collier — Mon, 08 May 2023 13:04:56 +0000

Keeping up with social media changes can be daunting. Fortunately, most of those platforms offer free learning. Here are eight of them.

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YouTube Shorts Are an Underpriced Opportunity

Samantha Collier — Sun, 23 Apr 2023 13:54:58 +0000

Entrepreneur Gary V called YouTube Shorts an "underpriced" marketing channel. Here's our overview, with examples and promotion options.

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Can Mastodon Help Merchants?

Samantha Collier — Thu, 06 Apr 2023 12:58:24 +0000

Mastodon's userbase is tiny compared to Twitter's. But its features are compelling and worth testing.

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21 AI Tools for Marketers

Samantha Collier — Wed, 22 Mar 2023 12:57:15 +0000

Marketers enjoy an ever-expanding choice of artificial intelligence-driven tools to optimize ad performance, generate content, enhance images, monitor competitors, and more.

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The Rise of De-influencers

Samantha Collier — Wed, 08 Mar 2023 15:34:49 +0000

De-influencers address consumers' desire for authenticity and transparency. It's the anecdote to over-the-top marketing pitches.

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Is Reddit Open for Business?

Samantha Collier — Thu, 23 Feb 2023 14:24:58 +0000

The new "Reddit for Business" ad offerings can help merchants reach target audiences. But beware: Reddit is not for the fainted-hearted.

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6 Customer Service Examples from Online Retailers

Samantha Collier — Mon, 13 Feb 2023 21:33:07 +0000

Changing consumer expectations and advances in technology provide merchants the opportunity to test customer support options. Many reduce costs while improving shoppers' experiences.

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8 TikTok Content Ideas for Merchants

Samantha Collier — Thu, 09 Feb 2023 13:31:47 +0000

TikTok is much more than teens and dance videos. Users represent seemingly every demographic and interest. It's an opportunity for merchants and brands to connect with their audiences.

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Is BeReal for Real?

Samantha Collier — Mon, 23 Jan 2023 11:26:52 +0000

BeReal users post instant, immediate photos of their daily activities. The site has scaled to 73 million monthly users. But what's the revenue model?

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8 Customer Service Channels for Ecommerce

Samantha Collier — Tue, 10 Jan 2023 11:00:28 +0000

Online customer service ranges from live agents to static FAQs. Here are eight common customer service options with pros and cons of each.

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Using WhatsApp for Ecommerce

Samantha Collier — Tue, 13 Dec 2022 13:06:10 +0000

WhatsApp offers ecommerce merchants an excellent engagement and sales channel. Here's how to get started.

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Social Media Platform Updates for November 2022

Samantha Collier — Tue, 29 Nov 2022 14:17:16 +0000

Here are the latest feature updates from leading social media platforms — Twitter, Instagram, Facebook, TikTok, and more.

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Comparing Social Media Scheduling Tools

Samantha Collier — Tue, 08 Nov 2022 17:48:54 +0000

Social media scheduling tools streamline what was once a manual, burdensome task. Selecting a tool depends largely on a user's preferred channels and features.

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Will Ads on Instagram Reduce Organic Reach?

Samantha Collier — Mon, 01 Feb 2016 18:29:44 +0000

Instagram has become one of the most popular social media apps, with over 400 million active monthly users and 80 million photos uploaded daily. Instagram’s move to open up advertising ...

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Tips, Tricks to Optimize a YouTube Channel

Samantha Collier — Mon, 04 Jan 2016 12:29:29 +0000

Using YouTube for your business is easy. Simply set up a channel and start uploading videos. But as your investment in video grows, so does the pressure to make sure ...

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Using the New Twitter Polls for Ecommerce

Samantha Collier — Tue, 01 Dec 2015 14:14:32 +0000

Twitter announced its new polling feature in October and quickly rolled it out across the desktop site, mobile site, and mobile app.
Here is Twitter’s announcement video.

Coming soon! We’re rolling out the ability for everyone ...

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Retail Brands Embrace Emojis, for Marketing

Samantha Collier — Tue, 03 Nov 2015 12:47:24 +0000

Emojis are symbols or icons that express an idea or an emotion. Unlike emoticons, which use plain text to create a facial expression — like this :-D — emojis are ...

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6 Social Media Lessons from the BBC, for Ecommerce

Samantha Collier — Mon, 05 Oct 2015 15:11:23 +0000

The British Broadcasting Corporation operates 11 U.K.-based radio networks, 10 television channels, and popular consumer broadcasts — such as Top Gear, The Great British Bake Off, and Strictly Come Dancing.

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Optimizing Instagram for Ecommerce: 10 Tips

Samantha Collier — Wed, 02 Sep 2015 12:18:22 +0000

With 300 million active monthly users and 30 billion photos shared to date, Instagram is one of social media’s great success stories. This social channel is entirely visual, focused on ...

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Little-known Social Media Features that Boost Engagement

Samantha Collier — Tue, 28 Jul 2015 14:54:00 +0000

Once you come to grips with social media, the main functions of each network — posting, sharing, liking, commenting — become second nature. But there’s a hidden world of advanced ...

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8 Content Formats to Jazz-up Social Media Posts

Samantha Collier — Thu, 02 Jul 2015 01:46:26 +0000

It can be easy to fall back on tried and trusted formats when developing content for social media channels. Sometimes there isn’t time to think more widely about the types ...

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5 Tools to Plan and Post Social Media Content

Samantha Collier — Mon, 01 Jun 2015 21:05:24 +0000

Planning social media content across multiple platforms can be complicated. Social media schedules typically include multiple events and wider marketing initiatives; a seemingly simple social media plan can quickly turn complex.
In this post,

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