Andrew Aversa - Practical Ecommerce https://www.practicalecommerce.com/author/andrew-aversa Independent analysis and strategy for online merchants Tue, 27 Feb 2024 21:08:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Email Delivery, Explained https://www.practicalecommerce.com/email-delivery-explained Mon, 26 Feb 2024 17:33:24 +0000 https://www.practicalecommerce.com/?p=1533698 The best email offers are meaningless if recipients never see them. Here's how to ensure messages reach inboxes.

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]]> Secrets of Email Segmentation https://www.practicalecommerce.com/secrets-of-email-segmentation Wed, 17 Jan 2024 16:36:53 +0000 https://www.practicalecommerce.com/?p=1532470 Segmenting emails puts the right offers and messaging in front of the right people at the right time.

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]]> How I Restrict Coupon Abuse https://www.practicalecommerce.com/how-i-restrict-coupon-abuse Mon, 18 Dec 2023 10:00:48 +0000 https://www.practicalecommerce.com/?p=1531269 Will widespread abuse of coupon codes prompt merchants to seek other types of promotions?

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