Vonnie Williams - Practical Ecommerce https://www.practicalecommerce.com/author/vonnie-williams Independent analysis and strategy for online merchants Mon, 19 May 2025 07:22:06 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Flash Sales without Brand Damage https://www.practicalecommerce.com/flash-sales-without-brand-damage Mon, 19 May 2025 10:00:14 +0000 https://www.practicalecommerce.com/?p=1552989 The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.

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]]> Why Your Loyalty Program Isn’t Working https://www.practicalecommerce.com/why-your-loyalty-program-isnt-working Wed, 30 Apr 2025 12:04:28 +0000 https://www.practicalecommerce.com/?p=1552341 Done well, loyalty programs focus on psychological impact and behavioral science — not discounts alone.

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]]> Rethink Your Email Sunset Policy https://www.practicalecommerce.com/rethink-your-email-sunset-policy Wed, 16 Apr 2025 12:51:46 +0000 https://www.practicalecommerce.com/?p=1551925 A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzy.

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]]> Better ‘Welcome’ Emails for Ecommerce https://www.practicalecommerce.com/better-welcome-emails-for-ecommerce Tue, 01 Apr 2025 10:45:44 +0000 https://www.practicalecommerce.com/?p=1551347 Done well, welcome emails drive revenue and long-term customers.

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]]> Top Ecommerce Blogs Are More Than Blogs https://www.practicalecommerce.com/top-ecommerce-blogs-are-more-than-blogs Wed, 26 Mar 2025 12:46:04 +0000 https://www.practicalecommerce.com/?p=1551148 The best blogs do more than drive traffic — they fuel other marketing campaigns.

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]]> Social Media Marketing beyond the Algorithm https://www.practicalecommerce.com/social-media-marketing-beyond-the-algorithm Mon, 03 Mar 2025 11:13:33 +0000 https://www.practicalecommerce.com/?p=1550181 It's easy to think one post will go viral, racking-up millions of views. But what happens next?

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]]> How to Re-engage Email Subscribers Right https://www.practicalecommerce.com/how-to-re-engage-email-subscribers-right Mon, 03 Feb 2025 23:15:17 +0000 https://www.practicalecommerce.com/?p=1549062 Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.

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