Email & Text Marketing - Practical Ecommerce https://www.practicalecommerce.com/category/marketing/email Independent analysis and strategy for online merchants Sun, 30 Nov 2025 13:31:58 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Best Text Message Strategy for 2026 https://www.practicalecommerce.com/best-text-message-strategy-for-2026 Sun, 30 Nov 2025 13:31:58 +0000 https://www.practicalecommerce.com/?p=1558360 Roughly eight in 10 U.S. consumers have agreed to receive commercial text messages, according to a recent survey.

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]]> New Google Postmaster Tools Focus on Compliance https://www.practicalecommerce.com/new-google-postmaster-tools-grade-compliance Sun, 28 Sep 2025 12:29:20 +0000 https://www.practicalecommerce.com/?p=1556723 Email marketers lose simple reputation charts as Postmaster Tools version two emphasizes compliance status.

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]]> Can AI Send the Perfect Ecommerce Promo? https://www.practicalecommerce.com/can-ai-send-the-perfect-ecommerce-promo Mon, 08 Sep 2025 11:50:42 +0000 https://www.practicalecommerce.com/?p=1556252 Combining first-party behavioral data and artificial intelligence can transform outbound marketing.

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]]> Botched Unsubscribes Harm Email Delivery https://www.practicalecommerce.com/botched-unsubscribes-harm-email-delivery Thu, 24 Jul 2025 11:53:06 +0000 https://www.practicalecommerce.com/?p=1554935 Email senders with separate marketing and newsletter lists can unwittingly confuse Gmail, Yahoo Mail, and other webmail providers.

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]]> RCS Interactive Texts Boost Ecommerce https://www.practicalecommerce.com/rcs-interactive-texts-boost-ecommerce Tue, 13 May 2025 09:00:59 +0000 https://www.practicalecommerce.com/?p=1552793 Rich Communication Services enables relatively more message interactivity, such as buttons, carousels, and branding.

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]]> Rethink Your Email Sunset Policy https://www.practicalecommerce.com/rethink-your-email-sunset-policy Wed, 16 Apr 2025 12:51:46 +0000 https://www.practicalecommerce.com/?p=1551925 A nuanced strategy for suppressing subscribers recognizes attribution is messy and engagement signals are fuzzy.

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]]> Better ‘Welcome’ Emails for Ecommerce https://www.practicalecommerce.com/better-welcome-emails-for-ecommerce Tue, 01 Apr 2025 10:45:44 +0000 https://www.practicalecommerce.com/?p=1551347 Done well, welcome emails drive revenue and long-term customers.

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]]> Honeymoon Is Ending for Email Marketing https://www.practicalecommerce.com/honeymoon-is-ending-for-email-marketing Sun, 30 Mar 2025 14:55:42 +0000 https://www.practicalecommerce.com/?p=1551301 Artificial intelligence, privacy, and spam protection make reaching subscribers more difficult.

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]]> Bento Elevates Ecommerce Email Marketing https://www.practicalecommerce.com/bento-elevates-ecommerce-email-marketing Fri, 07 Feb 2025 13:52:44 +0000 https://www.practicalecommerce.com/?p=1549154 Founder Jesse Hanley says Bento is an artisanal email service provider, akin to a high-end coffee shop.

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]]> How to Re-engage Email Subscribers Right https://www.practicalecommerce.com/how-to-re-engage-email-subscribers-right Mon, 03 Feb 2025 23:15:17 +0000 https://www.practicalecommerce.com/?p=1549062 Dormant subscribers are a reality for email marketers, but an active re-engagement strategy can minimize the loss.

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]]> How to Monitor Competitors’ Email Marketing https://www.practicalecommerce.com/how-to-monitor-competitors-email-marketing Sun, 15 Dec 2024 13:58:58 +0000 https://www.practicalecommerce.com/?p=1546154 Competitive email monitoring requires little more than the Zapier email parser and ChatGPT.

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]]> AMP for Email Converts Inboxes to Ecommerce Stores https://www.practicalecommerce.com/amp-for-email-converts-inboxes-to-ecommerce-stores Sun, 10 Nov 2024 13:44:38 +0000 https://www.practicalecommerce.com/?p=1544713 A seemingly forgotten technology can drive more revenue, transforming email marketing.

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]]> GenAI Nears Hyper-Personalization at Scale https://www.practicalecommerce.com/gen-ai-nears-hyper-personalization-at-scale Sun, 27 Oct 2024 12:13:20 +0000 https://www.practicalecommerce.com/?p=1544177 Merchants have long dreamed of delivering the perfect marketing message to a specific shopper at the ideal time to close a sale.

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]]> Google Ad Manager Launches Programmatic Email Ads https://www.practicalecommerce.com/google-ad-manager-launches-programmatic-email-ads Sun, 09 Jun 2024 13:47:44 +0000 https://www.practicalecommerce.com/?p=1538212 The ad management platform quietly added a beta tag for email newsletters, perhaps due to third-party cookies.

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]]> The Best Email Marketing Tells a Story https://www.practicalecommerce.com/the-best-email-marketing-tells-a-story Fri, 17 May 2024 13:39:19 +0000 https://www.practicalecommerce.com/?p=1537239 Matt Ragland has been creating marketing emails for a decade. Storytelling drives performance, he says.

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]]> A Better Ecommerce Newsletter https://www.practicalecommerce.com/a-better-ecommerce-newsletter Sun, 31 Mar 2024 11:52:33 +0000 https://www.practicalecommerce.com/?p=1534958 Email marketing works best when combined with meaningful editorial.

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]]> Email Delivery, Explained https://www.practicalecommerce.com/email-delivery-explained Mon, 26 Feb 2024 17:33:24 +0000 https://www.practicalecommerce.com/?p=1533698 The best email offers are meaningless if recipients never see them. Here's how to ensure messages reach inboxes.

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]]> Email and Text Marketing Are Cookie-proof https://www.practicalecommerce.com/email-and-text-marketing-are-cookie-proof Sun, 25 Feb 2024 14:56:18 +0000 https://www.practicalecommerce.com/?p=1533669 The elimination of third-party cookies prompts many marketers to seek alternatives.

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]]> Privacy Tactics Complicate Ecommerce Marketing https://www.practicalecommerce.com/privacy-tactics-complicate-ecommerce-marketing Fri, 02 Feb 2024 12:25:08 +0000 https://www.practicalecommerce.com/?p=1532830 Eliminating URL tracking parameters forces marketers to find other attribution methods.

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]]> Secrets of Email Segmentation https://www.practicalecommerce.com/secrets-of-email-segmentation Wed, 17 Jan 2024 16:36:53 +0000 https://www.practicalecommerce.com/?p=1532470 Segmenting emails puts the right offers and messaging in front of the right people at the right time.

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]]> Retention.com Founder on ‘Email Laundering’ https://www.practicalecommerce.com/retention-com-founder-on-email-laundering Fri, 27 Oct 2023 14:16:10 +0000 https://www.practicalecommerce.com/?p=1528848 Linking anonymous website visitors to their email addresses is big business.

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]]> New Gmail and Yahoo Policies Impact Ecommerce https://www.practicalecommerce.com/new-gmail-and-yahoo-policies-impact-ecommerce Sun, 08 Oct 2023 13:05:47 +0000 https://www.practicalecommerce.com/?p=1527667 New rules from top email services aim to reduce spam and deliver messages that recipients want.

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]]> Benefits of Email Opt-outs https://www.practicalecommerce.com/benefits-of-email-opt-outs Sun, 24 Sep 2023 12:36:39 +0000 https://www.practicalecommerce.com/?p=1526810 Holidays can be painful for consumers. Allowing subscribers to temporarily opt-out of promotional emails can lower unsubscribes and drive trust.

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]]> 7-Email Sequence to Boost Back-to-school Sales https://www.practicalecommerce.com/email-sequence-to-boost-back-to-school-sales Mon, 24 Jul 2023 09:00:27 +0000 https://www.practicalecommerce.com/?p=1524732 Back-to-school purchases are among the top U.S. retail revenue generators. The 2023 selling season will likely break records.

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]]> Apple Mail to Remove URL Tracking Parameters https://www.practicalecommerce.com/apple-mail-to-remove-url-tracking-parameters Sun, 16 Jul 2023 12:46:12 +0000 https://www.practicalecommerce.com/?p=1524092 Apple's iOS 17 will remove URL tracking parameters from Mail, Messages, and Safari's Private Browsing.

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]]> Email Welcome Pages Drive More Sales https://www.practicalecommerce.com/an-email-welcome-page-drives-more-sales Mon, 19 Jun 2023 11:52:59 +0000 https://www.practicalecommerce.com/?p=1522658 An email pop-up box produces new sign-ups and then quickly disappears. A welcome page solidifies the relationship and advances the sale process.

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]]> ‘Sniper Links’ Boost Email Subscriptions https://www.practicalecommerce.com/sniper-links-boost-email-subscriptions Mon, 10 Apr 2023 13:23:55 +0000 https://www.practicalecommerce.com/?p=1520275 So-called "sniper links" appear instantly after submitting an email signup form and connect directly to the subscriber's email client.

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]]> AI for Email Marketing https://www.practicalecommerce.com/ai-for-email-marketing Thu, 16 Mar 2023 14:11:46 +0000 https://www.practicalecommerce.com/?p=1519176 Artificial intelligence can streamline an email marketing program. But it's the human element that drives performance.

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]]> Study: Klaviyo, Text Messaging Drive DTC Ecommerce https://www.practicalecommerce.com/study-klaviyo-text-messaging-drives-dtc-ecommerce Tue, 14 Mar 2023 15:19:15 +0000 https://www.practicalecommerce.com/?p=1519002 We researched how 50 direct-to-consumer ecommerce brands deploy email marketing. Most used Klaviyo and most solicited mobile phone numbers.

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]]> Email Marketing Is Like Dating https://www.practicalecommerce.com/email-marketing-is-like-dating Mon, 06 Feb 2023 11:00:35 +0000 https://www.practicalecommerce.com/?p=1517543 First impressions are important for dating and for recipients of marketing emails. Three email components — "From," subject line, preheader — are critical.

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