Beata Twardowska - Practical Ecommerce https://www.practicalecommerce.com/author/beata-twardowska Independent analysis and strategy for online merchants Tue, 16 Dec 2025 15:30:21 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 The Top Conversion Barrier in the E.U. https://www.practicalecommerce.com/the-top-conversion-barrier-in-the-e-u Tue, 16 Dec 2025 15:30:21 +0000 https://www.practicalecommerce.com/?p=1558762 Ecommerce traction in Europe starts with understanding the trust factors shaping the customer journey.

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]]> How U.S. Merchants Fail E.U. Consumers https://www.practicalecommerce.com/how-u-s-merchants-fail-e-u-consumers Mon, 01 Dec 2025 11:00:41 +0000 https://www.practicalecommerce.com/?p=1558290 The European Union harmonizes cross-border commerce rules, but it doesn't harmonize the people doing the buying.

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