Armando Roggio - Practical Ecommerce https://www.practicalecommerce.com/author/armando-roggio Independent analysis and strategy for online merchants Wed, 24 Dec 2025 11:08:50 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Shopify Integrates AI Product Discovery https://www.practicalecommerce.com/shopify-integrates-ai-product-discovery Mon, 22 Dec 2025 14:03:28 +0000 https://www.practicalecommerce.com/?p=1558885 Shopify's new Agentic Storefronts means even the smallest merchants can sell via ChatGPT, Perplexity, Microsoft Copilot, and more.

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]]> Ecommerce Marketing amid AI ‘Slop’ https://www.practicalecommerce.com/ecommerce-marketing-amid-ai-slop Thu, 18 Dec 2025 13:33:26 +0000 https://www.practicalecommerce.com/?p=1558757 Generative AI did not introduce subpar content so much as streamline its speed and quantity.

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]]> AI Favors Ecommerce Giants — for Now https://www.practicalecommerce.com/ai-favors-ecommerce-giants-for-now Sun, 14 Dec 2025 18:40:59 +0000 https://www.practicalecommerce.com/?p=1558689 AI models rely on "trusted" enterprise sources, yet providers are emerging for SMBs.

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]]> How to Scale a Recommerce Business https://www.practicalecommerce.com/how-to-scale-a-recommerce-business Thu, 11 Dec 2025 12:57:51 +0000 https://www.practicalecommerce.com/?p=1558629 Profitable selling of used, refurbished, or overstock items requires repeatable systems.

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]]> 5 Content Marketing Ideas for January 2026 https://www.practicalecommerce.com/5-content-marketing-ideas-for-january Mon, 08 Dec 2025 11:36:16 +0000 https://www.practicalecommerce.com/?p=1558517 Topics for January 2026 include the U.S.'s 250th year, Wikipedia's anniversary, product quality, and simple pleasures such as puzzles and cocktails.

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]]> Best Text Message Strategy for 2026 https://www.practicalecommerce.com/best-text-message-strategy-for-2026 Sun, 30 Nov 2025 13:31:58 +0000 https://www.practicalecommerce.com/?p=1558360 Roughly eight in 10 U.S. consumers have agreed to receive commercial text messages, according to a recent survey.

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]]> Where Investors See Ecommerce Heading https://www.practicalecommerce.com/where-investors-see-ecommerce-heading Tue, 25 Nov 2025 19:07:43 +0000 https://www.practicalecommerce.com/?p=1558234 Investors are concentrating on areas they believe will define the next phase of ecommerce.

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]]> ‘Automate First’ for AI Commerce Success https://www.practicalecommerce.com/automate-first-for-ai-commerce-success Sun, 23 Nov 2025 13:26:56 +0000 https://www.practicalecommerce.com/?p=1558177 An automation-first mindset helps ecommerce businesses keep up with AI shopping.

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]]> Will AI Solve Ecommerce Personalization? https://www.practicalecommerce.com/will-ai-solve-ecommerce-personalization Thu, 20 Nov 2025 12:21:12 +0000 https://www.practicalecommerce.com/?p=1558080 Albatross AI claims to have the first infrastructure for training personalization models on live events.

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]]> 3 Years In, GenAI Upends Ecommerce https://www.practicalecommerce.com/3-years-in-genai-upends-ecommerce Sun, 16 Nov 2025 13:44:46 +0000 https://www.practicalecommerce.com/?p=1557984 In just three years, generative AI has changed how ecommerce businesses attract shoppers and close sales.

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]]> Canada Still Works for U.S. Sellers https://www.practicalecommerce.com/canada-still-works-for-u-s-sellers Thu, 13 Nov 2025 13:58:44 +0000 https://www.practicalecommerce.com/?p=1557934 Despite tariffs, taxes, and strikes, Canada remains a growth market for U.S. ecommerce retailers.

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]]> Digital Goods Stay Duty-Free https://www.practicalecommerce.com/digital-commerce-stays-duty-free Tue, 11 Nov 2025 12:11:27 +0000 https://www.practicalecommerce.com/?p=1557825 The World Trade Organization's tariff moratorium on electronic transmissions is at the heart of modern digital trade.

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]]> AI Makes Loyalty Programs Smarter https://www.practicalecommerce.com/ai-makes-loyalty-programs-smarter Sun, 09 Nov 2025 16:09:06 +0000 https://www.practicalecommerce.com/?p=1557813 Artificial intelligence is not replacing loyalty programs. It is refining them.

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]]> 5 Content Marketing Ideas for December 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-december Sun, 02 Nov 2025 14:03:36 +0000 https://www.practicalecommerce.com/?p=1557775 Try these December content ideas: AI gift planning, year-in-review articles, Small Business Saturday, offbeat observances, and the anniversary of Texas's statehood.

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]]> 5 Shopify Mistakes That Kill Holiday Profits https://www.practicalecommerce.com/5-shopify-mistakes-that-kill-holiday-profits Thu, 30 Oct 2025 09:00:42 +0000 https://www.practicalecommerce.com/?p=1557645 Minor configuration mistakes during the busy Christmas selling season can seriously harm ecommerce profits.

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]]> How AI Shopping Impacts Main Street Retail https://www.practicalecommerce.com/how-ai-shopping-impacts-main-street-retail Sun, 26 Oct 2025 09:00:20 +0000 https://www.practicalecommerce.com/?p=1557501 AI agents cannot replicate the personal recognition and service of local merchants.

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]]> ChatGPT Atlas Pushes Agentic Browsing https://www.practicalecommerce.com/chatgpt-atlas-pushes-agentic-browsing Thu, 23 Oct 2025 12:16:00 +0000 https://www.practicalecommerce.com/?p=1557423 AI browsers such as Atlas summarize pages, compare options, and complete tasks without leaving a tab.

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]]> Reshoring Is Supply Chain Flexibility https://www.practicalecommerce.com/reshoring-is-supply-chain-flexibility Sun, 19 Oct 2025 12:08:52 +0000 https://www.practicalecommerce.com/?p=1557294 Domestic manufacturing is a practical investment in speed, quality, and demand.

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]]> Recommerce for the Holidays https://www.practicalecommerce.com/recommerce-for-the-holidays Thu, 16 Oct 2025 11:15:06 +0000 https://www.practicalecommerce.com/?p=1557207 Testing recommerce during the 2025 holiday allows retailers to gauge performance without a full-scale effort.

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]]> Meta Ads Pixel Tracking, Explained https://www.practicalecommerce.com/meta-ads-pixel-tracking-explained Sun, 12 Oct 2025 13:19:23 +0000 https://www.practicalecommerce.com/?p=1557139 The Meta Pixel drives better advertising performance and the need for heightened privacy awareness.

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]]> OpenAI’s AgentKit Is a Milestone https://www.practicalecommerce.com/openais-agentkit-is-a-milestone Thu, 09 Oct 2025 13:02:51 +0000 https://www.practicalecommerce.com/?p=1557062 The new toolbox unlocks the practical challenges of developing and implementing autonomous AI assistants.

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]]> 5 Content Marketing Ideas for November 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-november Mon, 06 Oct 2025 12:34:59 +0000 https://www.practicalecommerce.com/?p=1556956 Thanksgiving Day, Black Friday, and Cyber Monday are the key retail dates in November, but not necessarily the best options for content marketing.

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]]> Agentic Commerce Has Arrived https://www.practicalecommerce.com/agentic-commerce-has-arrived Thu, 02 Oct 2025 12:57:44 +0000 https://www.practicalecommerce.com/?p=1556857 New protocols from Google and Stripe help establish transaction standards for agent-based commerce. Once a novelty, AI shopping agents are becoming a reality for consumers.

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]]> New Google Postmaster Tools Focus on Compliance https://www.practicalecommerce.com/new-google-postmaster-tools-grade-compliance Sun, 28 Sep 2025 12:29:20 +0000 https://www.practicalecommerce.com/?p=1556723 Email marketers lose simple reputation charts as Postmaster Tools version two emphasizes compliance status.

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]]> Prime Time for Merchant-Publisher Deals? https://www.practicalecommerce.com/prime-time-for-merchant-publisher-deals Wed, 24 Sep 2025 13:05:56 +0000 https://www.practicalecommerce.com/?p=1556642 AI-generated search results are crushing some digital news publishers. It's an opportune time for publishers and merchants to explore direct collaborations.

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]]> Facial Recognition Bans Spread Globally https://www.practicalecommerce.com/facial-recognition-bans-spread-globally Sun, 21 Sep 2025 11:51:19 +0000 https://www.practicalecommerce.com/?p=1556572 Biometric technology is among the most promising trends in retail, but Australia's Kmart decision exemplifies growing regulatory opposition.

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]]> Visa’s VAMP Could Cost Banks and Merchants https://www.practicalecommerce.com/visas-vamp-could-cost-banks-and-merchants Thu, 18 Sep 2025 11:32:24 +0000 https://www.practicalecommerce.com/?p=1556525 The new framework could detect four times more fraud, Visa claims, saving $2.5 billion annually.

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]]> Google-Criteo Deal Unlocks Retail Media https://www.practicalecommerce.com/google-criteo-deal-unlocks-retail-media Sun, 14 Sep 2025 09:48:29 +0000 https://www.practicalecommerce.com/?p=1556416 Retail media advertisers can now run placements on enterprise ecommerce sites via Google's Search Ads 360 platform, upending the digital retail media market.

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]]> Can AI Send the Perfect Ecommerce Promo? https://www.practicalecommerce.com/can-ai-send-the-perfect-ecommerce-promo Mon, 08 Sep 2025 11:50:42 +0000 https://www.practicalecommerce.com/?p=1556252 Combining first-party behavioral data and artificial intelligence can transform outbound marketing.

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]]> 5 Content Marketing Ideas for October 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-october Fri, 05 Sep 2025 12:27:05 +0000 https://www.practicalecommerce.com/?p=1556073 In October 2025, ecommerce content marketers could address Halloween, cultural observances, industry occasions, and seasonal transitions.

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