Content Marketing - Practical Ecommerce https://www.practicalecommerce.com/category/marketing/content Independent analysis and strategy for online merchants Thu, 18 Dec 2025 13:33:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Ecommerce Marketing amid AI ‘Slop’ https://www.practicalecommerce.com/ecommerce-marketing-amid-ai-slop Thu, 18 Dec 2025 13:33:26 +0000 https://www.practicalecommerce.com/?p=1558757 Generative AI did not introduce subpar content so much as streamline its speed and quantity.

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]]> 5 Content Marketing Ideas for January 2026 https://www.practicalecommerce.com/5-content-marketing-ideas-for-january Mon, 08 Dec 2025 11:36:16 +0000 https://www.practicalecommerce.com/?p=1558517 Topics for January 2026 include the U.S.'s 250th year, Wikipedia's anniversary, product quality, and simple pleasures such as puzzles and cocktails.

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]]> 5 Content Marketing Ideas for December 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-december Sun, 02 Nov 2025 14:03:36 +0000 https://www.practicalecommerce.com/?p=1557775 Try these December content ideas: AI gift planning, year-in-review articles, Small Business Saturday, offbeat observances, and the anniversary of Texas's statehood.

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]]> You’re Writing a Book. Now What? https://www.practicalecommerce.com/youre-writing-a-book-now-what Wed, 08 Oct 2025 14:14:59 +0000 https://www.practicalecommerce.com/?p=1557033 Knowing your subject, audience, and goal is only the starting point.

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]]> 5 Content Marketing Ideas for November 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-november Mon, 06 Oct 2025 12:34:59 +0000 https://www.practicalecommerce.com/?p=1556956 Thanksgiving Day, Black Friday, and Cyber Monday are the key retail dates in November, but not necessarily the best options for content marketing.

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]]> 5 Content Marketing Ideas for October 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-october Fri, 05 Sep 2025 12:27:05 +0000 https://www.practicalecommerce.com/?p=1556073 In October 2025, ecommerce content marketers could address Halloween, cultural observances, industry occasions, and seasonal transitions.

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]]> 5 Content Marketing Ideas for September 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-september Mon, 04 Aug 2025 09:59:00 +0000 https://www.practicalecommerce.com/?p=1555274 September offers many content opportunities beyond Labor Day, such as our favorite, National Salami Day.

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]]> 5 Content Marketing Ideas for August 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-august Sun, 06 Jul 2025 11:33:48 +0000 https://www.practicalecommerce.com/?p=1554439 Content marketing in August could target students, pet owners, readers, spa enthusiasts, and value shoppers.

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]]> 5 Content Marketing Ideas for July 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-july Sun, 15 Jun 2025 10:18:49 +0000 https://www.practicalecommerce.com/?p=1553758 July offers plenty of content marketing opportunities, such as picnicking, showcasing American-made products, and planning for the back-to-school season.

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]]> AI Is Diluting Your Brand https://www.practicalecommerce.com/ai-is-diluting-your-brand Sun, 18 May 2025 09:00:22 +0000 https://www.practicalecommerce.com/?p=1552916 Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized?

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]]> 5 Content Marketing Ideas for June 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-june Wed, 07 May 2025 12:04:37 +0000 https://www.practicalecommerce.com/?p=1552662 Our content ideas for June focus on driving sales for Father's Day, a top retail opportunity.

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]]> 5 Content Marketing Ideas for May 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-may Wed, 02 Apr 2025 20:12:16 +0000 https://www.practicalecommerce.com/?p=1551435 Topics in May could include Harry Potter, the Kentucky Derby, paranormal phenomena, bicycle commuting, and bees.

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]]> Top Ecommerce Blogs Are More Than Blogs https://www.practicalecommerce.com/top-ecommerce-blogs-are-more-than-blogs Wed, 26 Mar 2025 12:46:04 +0000 https://www.practicalecommerce.com/?p=1551148 The best blogs do more than drive traffic — they fuel other marketing campaigns.

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]]> 5 Content Marketing Ideas for April 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-april Sat, 01 Mar 2025 13:23:43 +0000 https://www.practicalecommerce.com/?p=1550151 Content topics for April go beyond "Fools' Day" to include repurposing videos as text, celebrating Star Trek, avoiding housework, and poetry.

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]]> AI Won’t Replace Creativity, Says Studio Founder https://www.practicalecommerce.com/ai-wont-replace-creativity-says-studio-founder Fri, 14 Feb 2025 16:23:07 +0000 https://www.practicalecommerce.com/?p=1549559 To Matthew Gattozzi, the founder of Goodo Studios, creativity and AI-driven efficiency often conflict.

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]]> 7 Ways to Promote Content in 2025 https://www.practicalecommerce.com/7-ways-to-promote-content-in-2025 Mon, 10 Feb 2025 10:00:35 +0000 https://www.practicalecommerce.com/?p=1549307 Even the best blog posts or podcasts sometimes go unnoticed. The problem is not quality but lack of visibility.

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]]> 5 Content Marketing Ideas for March 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-march Sun, 02 Feb 2025 12:46:39 +0000 https://www.practicalecommerce.com/?p=1548921 Ecommerce content marketers next month could focus on sustainability, compliments, baseball, agriculture, and spring cleaning.

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]]> 5 Content Marketing Ideas for February 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-february Thu, 02 Jan 2025 15:25:28 +0000 https://www.practicalecommerce.com/?p=1547300 For February, consider Valentine's Day, the "Peanuts" cartoon creator, Pet Rocks, movies, "Cinderella," and shopper engagement.

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]]> Large Reasoning Models Speed Content Marketing https://www.practicalecommerce.com/large-reasoning-models-speed-content-marketing Sun, 22 Dec 2024 13:50:55 +0000 https://www.practicalecommerce.com/?p=1546927 New genAI models are capable of problem-solving and complex reasoning, making them excellent research assistants.

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]]> 5 Content Marketing Ideas for January 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-january-2025 Sun, 01 Dec 2024 20:39:54 +0000 https://www.practicalecommerce.com/?p=1545574 Content marketers can kick the year off right, focusing on resets, AI-driven repurposes, cheese, hobbies, and more

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]]> 5 Content Marketing Ideas for December 2024 https://www.practicalecommerce.com/5-content-marketing-ideas-december-2024 Sat, 02 Nov 2024 12:31:30 +0000 https://www.practicalecommerce.com/?p=1544481 Christmas is not the only content marketing opportunity in December. Ever heard of Repeal Day?

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]]> 5 Content Marketing Ideas for November 2024 https://www.practicalecommerce.com/5-content-marketing-ideas-november-2024 Sun, 06 Oct 2024 12:26:08 +0000 https://www.practicalecommerce.com/?p=1543328 Ideas for November include holiday shopping, Macy's Thanksgiving Day Parade, daylight saving time, military families, and winter previews.

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]]> Flywheels Ease Content, Social Media Marketing https://www.practicalecommerce.com/flywheels-ease-content-social-media-marketing Sun, 18 Aug 2024 12:55:50 +0000 https://www.practicalecommerce.com/?p=1541338 Social media ideas can morph into long form articles that spawn new social media ideas. It's a time-saving flywheel.

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]]> 5 Content Marketing Ideas for September 2024 https://www.practicalecommerce.com/5-content-marketing-ideas-september-2024 Sun, 04 Aug 2024 09:54:05 +0000 https://www.practicalecommerce.com/?p=1540783 Ideas for September content include National Tailgating Day, National Video Games Day, National CleanUp Day, National Dog Week, and publishing a research report.

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]]> Content Mapping for Customer Journeys https://www.practicalecommerce.com/content-mapping-for-customer-journeys Tue, 16 Jul 2024 09:00:58 +0000 https://www.practicalecommerce.com/?p=1539755 Aligning content with each phase of a buying journey helps drive shoppers to a purchase.

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]]> 5 Content Marketing Ideas for August 2024 https://www.practicalecommerce.com/5-content-marketing-ideas-august-2024 Sun, 30 Jun 2024 12:08:54 +0000 https://www.practicalecommerce.com/?p=1539034 Merchants in August could address the NBA, Alfred Hitchcock, back-to-school parents, Labor Day celebrants, and challenge seekers.

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]]> 5 Content Marketing Ideas for July 2024 https://www.practicalecommerce.com/5-content-marketing-ideas-july-2024 Mon, 03 Jun 2024 13:16:40 +0000 https://www.practicalecommerce.com/?p=1537882 Our ideas for July 2024 include summertime how-to videos, must-have items, jokes, charitable giving, and junk food.

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]]> Q&A: Joe Pulizzi, Content Entrepreneur https://www.practicalecommerce.com/qa-joe-pulizzi-content-entrepreneur Sun, 02 Jun 2024 12:18:38 +0000 https://www.practicalecommerce.com/?p=1537892 Joe Pulizzi says authors no longer need traditional publishers to sell books. His latest title, "The Content Entrepreneur," is a collaboration among 33 content pros.

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]]> AI Search, Cookieless Ads Boost Content Marketing https://www.practicalecommerce.com/ai-search-cookieless-ads-boost-content-marketing Thu, 30 May 2024 09:00:48 +0000 https://www.practicalecommerce.com/?p=1537722 Content marketing is more than articles. Taking a broader view and using alternative content forms can overcome traffic losses.

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]]> Lessons from John Deere’s ‘The Furrow’ https://www.practicalecommerce.com/lessons-from-john-deeres-magazine-the-furrow Wed, 22 May 2024 12:45:20 +0000 https://www.practicalecommerce.com/?p=1537185 Launched in 1895, "The Furrow" magazine was content marketing long before that term existed.

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