Amazon & Marketplaces - Practical Ecommerce https://www.practicalecommerce.com/category/management/amazon-marketplaces Independent analysis and strategy for online merchants Sat, 03 May 2025 13:08:54 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Sell on Amazon without GTINs or UPCs https://www.practicalecommerce.com/sell-on-amazon-without-gtins-or-upcs Sun, 04 May 2025 09:00:35 +0000 https://www.practicalecommerce.com/?p=1552374 Marketplace items require some form of a product identifier unless exempted by Amazon.

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]]> The Pricing Strategy of Temu Sellers https://www.practicalecommerce.com/the-pricing-strategy-of-temu-sellers Sun, 09 Mar 2025 09:00:13 +0000 https://www.practicalecommerce.com/?p=1550405 Temu sellers show massive discounts to boost perceived savings and win customers.

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]]> Born to Run with Amazon https://www.practicalecommerce.com/born-to-run-with-amazon Wed, 19 Feb 2025 13:58:43 +0000 https://www.practicalecommerce.com/?p=1549755 Forty-one percent of U.S.-based enterprise sellers plan to use Amazon's Born to Run program to drive sales in 2025, according to a new Jungle Scout survey.

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]]> Temu’s U.S. Seller Program Is a DTC Opportunity https://www.practicalecommerce.com/temus-u-s-seller-program-is-a-dtc-opportunity Thu, 19 Dec 2024 23:11:41 +0000 https://www.practicalecommerce.com/?p=1546783 DTC goods are unique and not sold by competing merchants. That’s the opportunity.

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]]> How Amazon Haul Impacts Ecommerce SMBs https://www.practicalecommerce.com/how-amazon-haul-impacts-ecommerce-smbs Wed, 11 Dec 2024 13:37:13 +0000 https://www.practicalecommerce.com/?p=1545971 Temu, Shein, and now Haul reflect an ecommerce trend of selling very cheap items.

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]]> Amazon’s Direct-from-China Plan Criticized https://www.practicalecommerce.com/amazons-direct-from-china-plan-criticized Thu, 25 Jul 2024 14:56:48 +0000 https://www.practicalecommerce.com/?p=1540469 Amazon aims to compete with low-cost, China-based providers. Observers say the move is counterproductive.

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]]> Prime Day 2024: What We Don’t Know https://www.practicalecommerce.com/prime-day-2024-what-we-dont-know Sun, 21 Jul 2024 10:17:28 +0000 https://www.practicalecommerce.com/?p=1540141 This year's Prime Day set records for overall sales volume. The details are unclear, however.

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]]> DTC Toy Company Looks to Better Days https://www.practicalecommerce.com/dtc-toy-company-looks-to-better-days Fri, 19 Jul 2024 13:34:32 +0000 https://www.practicalecommerce.com/?p=1540063 Viahart makes innovative educational toys and sells them on leading marketplaces. Times are tough, post-pandemic.

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]]> Another Bad Year for Amazon Aggregators https://www.practicalecommerce.com/another-bad-year-for-amazon-aggregators Thu, 27 Jun 2024 18:40:12 +0000 https://www.practicalecommerce.com/?p=1538984 In 2021, Amazon brand acquirers spent more than $6 billion. No more.

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]]> Amazon Mid-2024: Earnings, Overview https://www.practicalecommerce.com/amazon-mid-2024-earnings-overview Sun, 23 Jun 2024 13:04:07 +0000 https://www.practicalecommerce.com/?p=1538551 Cloud computing drives profits, yet the marketplace impacts millions of merchants and consumers. We dive deep into the numbers.

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]]> Amazon Marketplace Fears https://www.practicalecommerce.com/amazon-marketplace-fears Sun, 26 May 2024 12:03:40 +0000 https://www.practicalecommerce.com/?p=1537537 Amazon's marketplace accounts for most of the revenue for thousands of merchants. Therein lies the fear.

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]]> Amazon Seller on Profitable Products https://www.practicalecommerce.com/3-keys-to-successful-products-on-amazon Fri, 08 Mar 2024 13:20:07 +0000 https://www.practicalecommerce.com/?p=1534025 Why did an Amazon seller choose disposable dinnerware plates made from palm leaves? Three reasons.

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]]> How to Research Amazon Keywords https://www.practicalecommerce.com/how-to-research-amazon-keywords Thu, 18 Jan 2024 14:49:38 +0000 https://www.practicalecommerce.com/?p=1532500 Searchers on Amazon use commercial-intent keywords, which inform rankings on Google and elsewhere.

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]]> Simple Modern CEO on Competitive Markets https://www.practicalecommerce.com/simple-modern-ceo-on-competitive-markets Fri, 12 Jan 2024 14:53:21 +0000 https://www.practicalecommerce.com/?p=1532263 Per Mike Beckham, lots of competitors mean lots of potential customers.

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]]> Charts: Top Global Marketplaces by Monthly Visits https://www.practicalecommerce.com/charts-top-global-marketplaces-by-number-of-visits Wed, 13 Sep 2023 10:26:21 +0000 https://www.practicalecommerce.com/?p=1526421 Amazon is the dominant B2C marketplace — in U.S. and worldwide.

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]]> Discount-driven Consumers Spur Prime Day 2023 https://www.practicalecommerce.com/discount-driven-consumers-spur-prime-day-2023 Mon, 17 Jul 2023 11:24:24 +0000 https://www.practicalecommerce.com/?p=1524457 U.S. consumers looked for deals in Prime Day 2023. Top categories were appliances, electronics, and apparel.

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]]> How AI Tools Improve Amazon Listings https://www.practicalecommerce.com/how-ai-tools-improve-amazon-listings Thu, 15 Jun 2023 12:32:27 +0000 https://www.practicalecommerce.com/?p=1522820 Artificial intelligence-driven tools can streamline and improve product listings — names, descriptions, bullet points.

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]]> A Community for Amazon Sellers https://www.practicalecommerce.com/a-community-for-amazon-sellers Fri, 09 Jun 2023 13:00:25 +0000 https://www.practicalecommerce.com/?p=1522460 Athena Severi co-founded Titan Network in 2019. The Amazon-seller community offers in-person events and workshops, mentoring, and collaboration.

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]]> Amazon Anywhere Pushes Marketplace into Games, Apps https://www.practicalecommerce.com/amazon-anywhere-pushes-marketplace-into-games-apps Mon, 15 May 2023 13:59:50 +0000 https://www.practicalecommerce.com/?p=1521583 Amazon Anywhere brings sales of physical products to apps and games. The concept isn't new, but the move by an industry leader likely has a widespread impact.

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]]> Amazon Consultant on Competition, Black-hat Sellers https://www.practicalecommerce.com/amazon-consultant-on-competition-black-hat-sellers Fri, 10 Mar 2023 14:00:05 +0000 https://www.practicalecommerce.com/?p=1518880 Amazon's marketplace in 2023 is crazy competitive. Ken Freeman, a former Amazon seller turned consultant, loves the challenge.

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]]> Charts: Fastest Growing Global Marketplaces https://www.practicalecommerce.com/charts-fastest-growing-global-marketplaces Tue, 28 Feb 2023 15:03:57 +0000 https://www.practicalecommerce.com/?p=1518568 Online marketplaces sell more than consumer goods and include homes, cars, services, and more. Here's our rundown of fast-growing global marketplaces.

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]]> End-of-year Reflection and 2023 Forecast https://www.practicalecommerce.com/end-of-year-reflection-and-2023-forecast Fri, 06 Jan 2023 13:00:59 +0000 https://www.practicalecommerce.com/?p=1516505 Beardbrand founder Eric Bandholz, the host of the "Ecommerce Conversations" podcast, reflects on his company's performance in 2022 and beyond.

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]]> Amid FBA Fee Hikes, Sellers Consider Alternatives https://www.practicalecommerce.com/amid-fba-fee-hikes-sellers-consider-alternatives Tue, 20 Dec 2022 13:56:52 +0000 https://www.practicalecommerce.com/?p=1515920 Rising fees strain FBA sellers — forcing some to raise the price of goods and others to pursue alternative sales channels. Contributor Marcia Kaplan takes a closer look.

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]]> Amazon’s ‘Customers ask Alexa’ Is a Marketing Opportunity https://www.practicalecommerce.com/amazons-customers-ask-alexa-a-new-content-marketing-opportunity Mon, 12 Dec 2022 10:00:07 +0000 https://www.practicalecommerce.com/?p=1515691 Amazon's new "Customers ask Alexa" could be a marketing opportunity for brands and retailers. Here's how to get started.

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]]> Shoppers Buy Necessities, Not Gifts, in Amazon’s October Event https://www.practicalecommerce.com/shoppers-buy-necessities-not-gifts-in-amazons-october-event Mon, 17 Oct 2022 11:46:41 +0000 https://www.practicalecommerce.com/?p=1512401 Consumers responded to Amazon's Early Access Prime event, but not for holiday shopping. Here's our recap.

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]]> Ecommerce Briefs: FBA Increases Fees; Walmart Expands Healthcare https://www.practicalecommerce.com/ecommerce-briefs-fba-increases-fees-walmart-expands-healthcare Fri, 09 Sep 2022 11:23:51 +0000 https://www.practicalecommerce.com/?p=1510104 Amazon Prime and Walmart+ compete for subscribers; FBA imposes holiday fees; Walmart extends healthcare initiatives.

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]]> FBA Seller, Tired of Storage Fees, Launches 3PL https://www.practicalecommerce.com/fba-seller-tired-of-storage-fees-launches-3pl Fri, 22 Jul 2022 14:30:26 +0000 https://www.practicalecommerce.com/?p=1506639 Mark Taylor is a former Fulfillment-by-Amazon seller weary of paying expensive long-term storage fees. His solution is Warehouse Republic, a 3PL serving mainly Amazon sellers, which he launched in 2018.

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]]> Prime Day 2022 Recap: Sales, Categories, More https://www.practicalecommerce.com/prime-day-2022-recap-sales-categories-more Mon, 18 Jul 2022 12:54:33 +0000 https://www.practicalecommerce.com/?p=1506764 Amazon's Prime Day has evolved into an industry-wide event. Since 2017 we've published an annual analysis and recap. Our 2022 installment looks at U.S. growth, average order values, and more.

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]]> SEO: Amazon Keyword Research Tools https://www.practicalecommerce.com/seo-amazon-keyword-research-tools Thu, 23 Jun 2022 13:03:41 +0000 https://www.practicalecommerce.com/?p=1505548 Consumers conduct more product searches on Amazon than on any other site, including Google. Hence understanding those search terms on Amazon informs merchants not just on that platform, but for Google optimization, too.

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]]> Ecommerce Briefs: Google Marketplace; Walmart; Drones https://www.practicalecommerce.com/ecommerce-briefs-google-marketplace-walmart-drones Sun, 19 Jun 2022 10:00:53 +0000 https://www.practicalecommerce.com/?p=1504831 This installment of "Ecommerce Briefs," an occasional series, includes developments on Google ecommerce, Walmart fulfillment and infrastructure, and drone deliveries.

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