Checkout Tactics - Practical Ecommerce

Cross-sell Tactics of Top DTC Brands

Armando Roggio — Sun, 01 Jun 2025 09:00:25 +0000

Our just-completed analysis of 40 direct-to-consumer brands revealed several cross-selling techniques.

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What’s Missing on Store Locator Pages

Armando Roggio — Wed, 05 Mar 2025 13:41:31 +0000

Done well, locator pages drive ecommerce sales not just in-store.

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Ask an Expert: How to Fix a Slow Checkout?

PEC Staff — Tue, 24 Dec 2024 15:53:53 +0000

Faster page loads equate to more revenue, and no page is more important than the checkout.

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Securing Email Addresses for Abandoned Carts

Armando Roggio — Sun, 19 May 2024 11:25:58 +0000

Merchants can often recover sales from abandoned carts, but only if a shopper provides an email address.

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How I Restrict Coupon Abuse

Andrew Aversa — Mon, 18 Dec 2023 10:00:48 +0000

Will widespread abuse of coupon codes prompt merchants to seek other types of promotions?

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10 Last-minute Holiday Revenue Boosters

Pamela Hazelton — Sun, 27 Nov 2022 12:50:41 +0000

Plenty of late-season marketing and selling tactics can boost holiday ecommerce revenue. Here are 10 of them.

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Convenience, Savings Drive 2022 Holiday Shoppers

Pamela Hazelton — Wed, 09 Nov 2022 14:33:08 +0000

Amid inflation worries, holiday shoppers in 2022 seek savings combined with convenient experiences. Here are seven ways merchants can meet those needs.

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‘Less Is More’ Boosts Conversions

Pamela Hazelton — Sun, 12 Jun 2022 11:57:26 +0000

The basics — not bells and whistles — drive ecommerce conversions. Pamela Hazelton reminds us to display product benefits, demonstrate trust, emphasize transparency, and more.

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15 Discount and Promo Plugins for WordPress

Sig Ueland — Tue, 31 May 2022 10:00:27 +0000

Promotional discounts can motivate potential buyers and otherwise drive sales. Here is a list of promotional plugins for WordPress merchants.

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Harness Customer Behavior to Boost Conversions

Pamela Hazelton — Mon, 31 Jan 2022 11:38:51 +0000

The actions of shoppers on-site and off indicates their preferences and needs. Merchants who act on that behavior can greatly improve sales. We explain.

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Remove These Distractions to Lower Cart Abandons

Pamela Hazelton — Wed, 22 Sep 2021 13:50:41 +0000

Cart abandonment rates remain high. I've seen estimates in 2021 ranging from 50% to 80% depending on the product and industry. A common culprit is sticker shock from excessive shipping and handling fees. Another is distractions: unnecessary or confusing checkout fields. In this post, I'll address steps to streamline checkouts to save the sale.

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Ecommerce Conversion Rates beyond the Averages

Pamela Hazelton — Mon, 09 Aug 2021 14:43:14 +0000

Monitoring the percentage of visitors that convert to paying customers helps businesses track the performance of marketing campaigns, landing pages, design and navigation, and the checkout process. Email signups, survey responses, and social media shares are important conversions, too.

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4 Pricing Strategies to Increase Average Order Values

Pamela Hazelton — Mon, 22 Mar 2021 15:14:25 +0000

Price isn’t everything, especially for quality and niche products. When boosting average order values, take things up a notch by focusing on the overall value of each product. That, coupled with stellar service, can provide a much better return on investment.

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Resolve in 2021 to Drive More Conversions

Pamela Hazelton — Thu, 07 Jan 2021 14:52:35 +0000

Consumer shopping habits changed drastically in 2020. Ecommerce sites experienced dramatic growth. Resolve in 2021 to capitalize on that momentum and convert more visitors. Here are three tips to help.

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My Top 6 Conversion Tactics for 2021

Pamela Hazelton — Sun, 06 Dec 2020 14:39:51 +0000

Despite the unprecedented changes in 2020, the standard ecommerce usability requirements remain constant: simplify navigation, ensure mobile-friendliness, and streamline the checkout process. But there are plenty more conversion tactics merchants should deploy heading into 2021. Here are my top six below.

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6 Tweaks to Streamline the Checkout Process

Pamela Hazelton — Tue, 24 Nov 2020 10:00:15 +0000

Ecommerce should see significant spikes this holiday season. However, merchants must consider the need for speedy, no-hassle checkout processes to lower abandons, especially from shoppers on mobile devices. What follows are six tweaks to streamline an ecommerce checkout.

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Manual Texts Recover 21 Percent of Abandoned Carts, Says LiveRecover Founder

Eric Bandholz — Fri, 23 Oct 2020 14:10:57 +0000

Dennis Hegstad believes the best way to recover abandoned carts is via text messages. But his messages are not automated or bot-driven. Hegstad's company, LiveRecover, sends one-to-one texts from a real person to folks who have left an ecommerce checkout without completing a purchase.

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10 Useful Elements for a Post-purchase Thank-you Page (and 3 to Avoid)

Pamela Hazelton — Fri, 21 Feb 2020 15:27:15 +0000

One of the most underutilized features of online stores is the post-purchase thank-you page. A thank-you page often contains only order details. That’s a mistake. Here are 10 useful elements to include on a thank-you page, and three to avoid.

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What’s a Good Conversion Rate for Ecommerce?

Pamela Hazelton — Thu, 06 Feb 2020 14:35:54 +0000

A common question from ecommerce businesses is, “What is a good conversion rate?” The answer varies based on the business and the definition of "conversion." In this post, I'll look at the most common ecommerce conversion types, reported averages, and how to improve.

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How to Get More Form Submissions, Even on Checkout Pages

Pamela Hazelton — Tue, 11 Jun 2019 11:56:20 +0000

Obtaining shoppers' contact information is valuable for ecommerce businesses. But consumers are reluctant to provide their email address, or name, or phone number. There are ways, though, to streamline the process.

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5 Tips for Selling without Discounting

Pamela Hazelton — Thu, 07 Feb 2019 13:45:43 +0000

Increasing sales via discounts, coupons, and undercutting competitors (or a combination of all three), isn’t typically the best practice for smaller companies.

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7 Conversion Snafus That Kill Ecommerce Sales

Pamela Hazelton — Fri, 07 Dec 2018 13:40:49 +0000

There are many reasons for high ecommerce exit rates and abandoned carts. Most are logical. Take the new year to address problems that may be decreasing sales conversions. Here are seven often-overlooked sales killers.

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8 Ways to Increase Conversions from Mobile Users

Pamela Hazelton — Tue, 23 Oct 2018 20:28:02 +0000

Mobile users have long outnumbered visitors on desktops and tablets in respect to catalog browsing. But, finally, the number of mobile purchasers is increasing. There are plenty of ways to encourage mobile sales conversions. In this post, I'll address eight of them.

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Faceted Search and Navigation Are Critical for Conversions

Pamela Hazelton — Tue, 09 Oct 2018 08:00:50 +0000

Inadequate search tools frustrate online shoppers. Unless the catalog has just a few dozen products, search and browse tools should accommodate today’s savvy shoppers. For some stores, filters are sufficient. For others, faceted navigation and search is a must.

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4 Checkout Elements That Reduce Cart Abandonment

Pamela Hazelton — Thu, 06 Sep 2018 14:14:37 +0000

When it comes to online checkout, trust is everything. After a shopper adds items to the cart, security is crucial to close the sale. Here are four ways to instill trust throughout the checkout process, to reduce cart abandonment.

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Persistent Shopping Carts Drive Conversions, Recover Abandons

Pamela Hazelton — Tue, 21 Aug 2018 16:35:47 +0000

More than 70 percent of online retail shopping carts are abandoned. That’s a staggering potential loss of sales. A persistent shopping cart keeps track of the items the shopper has left in the cart and saves that data for a length of time.

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5 Things to Consider When Using Popovers

Pamela Hazelton — Sun, 22 Jul 2018 13:08:04 +0000

Good popovers close automatically when the user clicks elsewhere on the page. Ideally, they are configured to appear based on a visitor’s actions. Using popovers and overlays can boost conversions, but there are things to consider when implementing them.

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8 Trust-building Tactics to Boost Ecommerce Conversions

Pamela Hazelton — Thu, 21 Jun 2018 12:16:50 +0000

Much of the online growth is from Amazon, Walmart, and other big e-tailers. Smaller ecommerce sites have to work harder to stay relevant. The first step is winning consumers' trust. Trust is earned on many levels. It’s not a clear-cut process.

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5 Ways to Increase Sales at Checkout for a WooCommerce Store

Curtis McHale — Thu, 19 Apr 2018 13:31:48 +0000

Increasing sales from shoppers that are in the process of buying is easier than recruiting new customers. In-process shoppers have jumped the trust barrier.
In this post, I’ll address five ways ...

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Leverage Micro Conversions to Close Sales

Pamela Hazelton — Thu, 22 Mar 2018 13:47:14 +0000

Most visitors to an online store aren’t ready to buy. That’s where micro conversions come into play. They help build the excitement and trust that shoppers need to make a purchase. Micro conversions are smaller actions that indicate a visitor’s interest in what you sell or have to say.

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