Marketing & Advertising - Practical Ecommerce https://www.practicalecommerce.com/category/marketing Independent analysis and strategy for online merchants Thu, 18 Dec 2025 13:33:26 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Ecommerce Marketing amid AI ‘Slop’ https://www.practicalecommerce.com/ecommerce-marketing-amid-ai-slop Thu, 18 Dec 2025 13:33:26 +0000 https://www.practicalecommerce.com/?p=1558757 Generative AI did not introduce subpar content so much as streamline its speed and quantity.

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]]> AI Favors Ecommerce Giants — for Now https://www.practicalecommerce.com/ai-favors-ecommerce-giants-for-now Sun, 14 Dec 2025 18:40:59 +0000 https://www.practicalecommerce.com/?p=1558689 AI models rely on "trusted" enterprise sources, yet providers are emerging for SMBs.

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]]> 5 Content Marketing Ideas for January 2026 https://www.practicalecommerce.com/5-content-marketing-ideas-for-january Mon, 08 Dec 2025 11:36:16 +0000 https://www.practicalecommerce.com/?p=1558517 Topics for January 2026 include the U.S.'s 250th year, Wikipedia's anniversary, product quality, and simple pleasures such as puzzles and cocktails.

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]]> Notes on Google Ads New Strategy Tool https://www.practicalecommerce.com/notes-on-google-ads-new-strategy-tool Sun, 07 Dec 2025 14:05:25 +0000 https://www.practicalecommerce.com/?p=1558514 The new "Investment Strategy" feature is akin to Google's existing budget simulators, with two main differences.

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]]> Best Text Message Strategy for 2026 https://www.practicalecommerce.com/best-text-message-strategy-for-2026 Sun, 30 Nov 2025 13:31:58 +0000 https://www.practicalecommerce.com/?p=1558360 Roughly eight in 10 U.S. consumers have agreed to receive commercial text messages, according to a recent survey.

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]]> Merge Google Ads Campaigns for Better ROAS https://www.practicalecommerce.com/merge-google-ads-campaigns-for-better-roas Wed, 05 Nov 2025 10:00:48 +0000 https://www.practicalecommerce.com/?p=1557694 AI-driven optimization works best with abundant data. A single entity with 10,000 impressions is better than 10 with 1,000 each.

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]]> 5 Content Marketing Ideas for December 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-december Sun, 02 Nov 2025 14:03:36 +0000 https://www.practicalecommerce.com/?p=1557775 Try these December content ideas: AI gift planning, year-in-review articles, Small Business Saturday, offbeat observances, and the anniversary of Texas's statehood.

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]]> Meta Ads Pixel Tracking, Explained https://www.practicalecommerce.com/meta-ads-pixel-tracking-explained Sun, 12 Oct 2025 13:19:23 +0000 https://www.practicalecommerce.com/?p=1557139 The Meta Pixel drives better advertising performance and the need for heightened privacy awareness.

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]]> You’re Writing a Book. Now What? https://www.practicalecommerce.com/youre-writing-a-book-now-what Wed, 08 Oct 2025 14:14:59 +0000 https://www.practicalecommerce.com/?p=1557033 Knowing your subject, audience, and goal is only the starting point.

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]]> 5 Content Marketing Ideas for November 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-november Mon, 06 Oct 2025 12:34:59 +0000 https://www.practicalecommerce.com/?p=1556956 Thanksgiving Day, Black Friday, and Cyber Monday are the key retail dates in November, but not necessarily the best options for content marketing.

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]]> Better Audience Targeting in Google Ads https://www.practicalecommerce.com/better-audience-targeting-in-google-ads Sun, 05 Oct 2025 15:00:10 +0000 https://www.practicalecommerce.com/?p=1556965 The search giant has enhanced its targeting capabilities to resemble those on Meta, LinkedIn, and other social channels.

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]]> New Google Postmaster Tools Focus on Compliance https://www.practicalecommerce.com/new-google-postmaster-tools-grade-compliance Sun, 28 Sep 2025 12:29:20 +0000 https://www.practicalecommerce.com/?p=1556723 Email marketers lose simple reputation charts as Postmaster Tools version two emphasizes compliance status.

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]]> Prime Time for Merchant-Publisher Deals? https://www.practicalecommerce.com/prime-time-for-merchant-publisher-deals Wed, 24 Sep 2025 13:05:56 +0000 https://www.practicalecommerce.com/?p=1556642 AI-generated search results are crushing some digital news publishers. It's an opportune time for publishers and merchants to explore direct collaborations.

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]]> Can Writing a Book Grow Your Business? https://www.practicalecommerce.com/can-writing-a-book-grow-your-business Tue, 16 Sep 2025 18:12:04 +0000 https://www.practicalecommerce.com/?p=1556467 Writing a book, like building a business, is risky, requiring vision and dedication. The potential rewards include a large audience and a lasting impact.

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]]> Google-Criteo Deal Unlocks Retail Media https://www.practicalecommerce.com/google-criteo-deal-unlocks-retail-media Sun, 14 Sep 2025 09:48:29 +0000 https://www.practicalecommerce.com/?p=1556416 Retail media advertisers can now run placements on enterprise ecommerce sites via Google's Search Ads 360 platform, upending the digital retail media market.

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]]> Can AI Send the Perfect Ecommerce Promo? https://www.practicalecommerce.com/can-ai-send-the-perfect-ecommerce-promo Mon, 08 Sep 2025 11:50:42 +0000 https://www.practicalecommerce.com/?p=1556252 Combining first-party behavioral data and artificial intelligence can transform outbound marketing.

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]]> Google PMax Unveils Optimization Tools https://www.practicalecommerce.com/google-pmax-unveils-optimization-tools Sun, 07 Sep 2025 10:26:55 +0000 https://www.practicalecommerce.com/?p=1556204 Lack of transparency and flexibility frustrate Performance Max advertisers. Google is listening.

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]]> 5 Content Marketing Ideas for October 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-october Fri, 05 Sep 2025 12:27:05 +0000 https://www.practicalecommerce.com/?p=1556073 In October 2025, ecommerce content marketers could address Halloween, cultural observances, industry occasions, and seasonal transitions.

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]]> AI Shopping Tools Threaten Affiliates https://www.practicalecommerce.com/ai-shopping-tools-threaten-affiliates Mon, 11 Aug 2025 11:00:34 +0000 https://www.practicalecommerce.com/?p=1555485 Shoppers who ask AI for product recommendations bypass traditional review sites, potentially causing lost or unattributed traffic from affiliates.

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]]> Google Ads Unveils RSA Asset Stats https://www.practicalecommerce.com/google-ads-unveils-rsa-asset-stats Wed, 06 Aug 2025 12:31:12 +0000 https://www.practicalecommerce.com/?p=1555379 In a helpful reporting update, Google Ads now shows click and conversion data for each headline and description line of Responsive Search Ads.

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]]> 5 Content Marketing Ideas for September 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-september Mon, 04 Aug 2025 09:59:00 +0000 https://www.practicalecommerce.com/?p=1555274 September offers many content opportunities beyond Labor Day, such as our favorite, National Salami Day.

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]]> Botched Unsubscribes Harm Email Delivery https://www.practicalecommerce.com/botched-unsubscribes-harm-email-delivery Thu, 24 Jul 2025 11:53:06 +0000 https://www.practicalecommerce.com/?p=1554935 Email senders with separate marketing and newsletter lists can unwittingly confuse Gmail, Yahoo Mail, and other webmail providers.

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]]> Google, Microsoft Clarify Ad Bidding https://www.practicalecommerce.com/google-microsoft-clarify-ad-bidding Mon, 07 Jul 2025 15:34:38 +0000 https://www.practicalecommerce.com/?p=1554462 Google and Microsoft are rolling out updates to improve transparency while removing redundant (and confusing) bidding features.

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]]> 5 Content Marketing Ideas for August 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-august Sun, 06 Jul 2025 11:33:48 +0000 https://www.practicalecommerce.com/?p=1554439 Content marketing in August could target students, pet owners, readers, spa enthusiasts, and value shoppers.

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]]> Retail Media’s Performance Dilemma https://www.practicalecommerce.com/retail-medias-performance-dilemma Sun, 22 Jun 2025 10:47:56 +0000 https://www.practicalecommerce.com/?p=1553956 Selling ads to suppliers can transform a traditional relationship, shifting retailers to vendors and suppliers to buyers.

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]]> 5 Content Marketing Ideas for July 2025 https://www.practicalecommerce.com/5-content-marketing-ideas-for-july Sun, 15 Jun 2025 10:18:49 +0000 https://www.practicalecommerce.com/?p=1553758 July offers plenty of content marketing opportunities, such as picnicking, showcasing American-made products, and planning for the back-to-school season.

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]]> How Google Ads Fits into AI Overviews and AI Mode https://www.practicalecommerce.com/how-google-ads-fits-into-ai-overviews-and-ai-mode Wed, 11 Jun 2025 13:47:46 +0000 https://www.practicalecommerce.com/?p=1553719 At this year's "Marketing Live" event, Google announced many updates to Ads. Most were AI-driven.

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]]> YouTube Ad Secrets for Ecommerce https://www.practicalecommerce.com/youtube-ad-secrets-for-ecommerce Fri, 23 May 2025 14:12:04 +0000 https://www.practicalecommerce.com/?p=1553051 Brett Curry of OMG Commerce, an agency, addresses YouTube strategy, ad spend, suitable products, and more.

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]]> Flash Sales without Brand Damage https://www.practicalecommerce.com/flash-sales-without-brand-damage Mon, 19 May 2025 10:00:14 +0000 https://www.practicalecommerce.com/?p=1552989 The best flash sales build urgency that aligns with long-term goals, brand positioning, and channel constraints.

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]]> AI Is Diluting Your Brand https://www.practicalecommerce.com/ai-is-diluting-your-brand Sun, 18 May 2025 09:00:22 +0000 https://www.practicalecommerce.com/?p=1552916 Generative AI learns from the web and also contributes content to it. Is AI-generated brand copy becoming homogenized?

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