Photography & Video - Practical Ecommerce https://www.practicalecommerce.com/category/conversion/photography Independent analysis and strategy for online merchants Mon, 27 Jan 2025 14:57:17 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Ecommerce SMBs Need Faceless Videos https://www.practicalecommerce.com/ecommerce-smbs-need-faceless-videos Sun, 05 Jan 2025 13:49:02 +0000 https://www.practicalecommerce.com/?p=1547426 Videos are an excellent way to showcase products and convert shoppers. Thanks to ever-improving AI, they are relatively easy to produce.

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]]> Flair.ai Remakes Product Photography https://www.practicalecommerce.com/flair-remakes-product-photography Fri, 24 May 2024 13:36:22 +0000 https://www.practicalecommerce.com/?p=1537487 The 2022 startup deploys AI models to provide virtual scenes and settings for existing photos.

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]]> AI Tools for Video Captions https://www.practicalecommerce.com/ai-tools-for-video-captions Mon, 04 Mar 2024 14:58:55 +0000 https://www.practicalecommerce.com/?p=1533968 Captions improve retention, comprehension, engagement, and accessibility.

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]]> For Manly Bands, Manufacturing Is Storytelling Gold https://www.practicalecommerce.com/for-manly-bands-manufacturing-is-storytelling-gold Fri, 13 Oct 2023 14:16:04 +0000 https://www.practicalecommerce.com/?p=1527809 The making of rings from Jack Daniel's whiskey barrels creates compelling video, perfect for storytelling.

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]]> 4 Handy AI Video Generators https://www.practicalecommerce.com/ai-video-generators Mon, 28 Aug 2023 12:34:06 +0000 https://www.practicalecommerce.com/?p=1525889 Sophisticated tools offer many languages, avatars, voices, editing options, and more.

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]]> Using Photos to Convey Product Size https://www.practicalecommerce.com/using-photos-to-convey-product-size Fri, 18 Aug 2023 12:13:57 +0000 https://www.practicalecommerce.com/?p=1525388 Misleading product images cause confusion, creating preventable returns and negative reviews.

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]]> AI Background Generators for Product Photos https://www.practicalecommerce.com/ai-background-generators-for-product-photos Tue, 18 Jul 2023 13:12:50 +0000 https://www.practicalecommerce.com/?p=1524501 The background of product images is critical for clarity and impact. These seven tools will remove, alter, or generate backgrounds for any photo, including products.

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]]> 12 AR and VR Examples from Brands https://www.practicalecommerce.com/ar-vr-examples-from-brands Tue, 27 Jun 2023 11:54:31 +0000 https://www.practicalecommerce.com/?p=1523065 Immersive online shopping experiences via augmented and virtual realities create the feeling of being physically present.

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]]> 4 AI Generators for Images, Videos, Presentations, Voice https://www.practicalecommerce.com/ai-generators-for-images-videos-presentations-voice Tue, 02 May 2023 13:58:28 +0000 https://www.practicalecommerce.com/?p=1521042 Artificial-intelligence-driven tools can create stunning visuals and audio, streamlining many marketing tasks.

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]]> Getting Started with Live-stream Selling https://www.practicalecommerce.com/getting-started-with-live-stream-selling Tue, 07 Feb 2023 14:14:52 +0000 https://www.practicalecommerce.com/?p=1517594 Live-stream selling builds community, generates sales, lowers support requests, and reduces returns. It's coming to the U.S. and Europe — in a big way.

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]]> On-site Lifestyle Videos Enhance a Brand https://www.practicalecommerce.com/on-site-lifestyle-videos-enhance-a-brand Tue, 15 Nov 2022 13:08:20 +0000 https://www.practicalecommerce.com/?p=1514322 Many sites now stream silent, auto-play videos to communicate their mission and target desired prospects. Here are five compelling examples.

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]]> 20 Sites for Free Stock Photos https://www.practicalecommerce.com/sites-for-free-stock-photos Tue, 16 Aug 2022 17:51:56 +0000 https://www.practicalecommerce.com/?p=1507952 Many sites offer free stock photos to download and use commercially without attribution. Here's a list of 20 choices — from small, curated collections to large stock-image search engines

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]]> Product Photography, Part 15: Crafting an Image Start to Finish https://www.practicalecommerce.com/product-photography-part-15-crafting-an-image-start-to-finish Thu, 09 Dec 2021 14:49:10 +0000 https://www.practicalecommerce.com/?p=1371596 Throughout this series, I've explained how to shoot and edit product products that appeal to shoppers and drive conversions. This final installment is a wrap-up, applying all of the concepts I've addressed to a single image using only my iPhone and three editing tools.

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]]> Product Photography, Part 14: Optimizing for Speed, Search https://www.practicalecommerce.com/product-photography-part-14-optimizing-for-speed-search Mon, 29 Nov 2021 15:33:04 +0000 https://www.practicalecommerce.com/?p=1342208 The final step in product photography is optimizing the images for search engines and page speed. This is the 14th installment in my series on helping ecommerce merchants create better product images. In this post, I'll address making your photos faster to download and more visible in Google's image search.

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]]> Product Photography, Part 13: Special Edits https://www.practicalecommerce.com/product-photography-part-13-special-edits Mon, 22 Nov 2021 15:26:47 +0000 https://www.practicalecommerce.com/?p=1328307 Special post-production edits can help create the perfect product images. This is the 13th installment in my series on helping ecommerce merchants create better product images. In this installment, I'll look at advanced editing techniques.

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]]> Product Photography, Part 12: Color Correction and Presets https://www.practicalecommerce.com/product-photography-part-12-color-correction-and-presets Tue, 09 Nov 2021 15:03:18 +0000 https://www.practicalecommerce.com/?p=1281164 Color correction is the process of adjusting a photo to match the actual subject. It's among the most important parts of editing product photos, given the importance of an exact color match. This is the 12th installment in my series on helping ecommerce merchants create better product images.

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]]> Product Photography, Part 11: Image Editing https://www.practicalecommerce.com/product-photography-part-11-image-editing Tue, 26 Oct 2021 20:40:37 +0000 https://www.practicalecommerce.com/?p=1232277 Editing is a critical step in producing product photos that engage ecommerce shoppers. If you can’t make what you’re selling stand out, consumers will not likely buy it. This is the 11th installment in my series on helping ecommerce merchants create better product images.

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]]> Product Photography, Part 10: Lines as Design Elements https://www.practicalecommerce.com/product-photography-part-10-lines-as-design-elements Thu, 21 Oct 2021 13:35:12 +0000 https://www.practicalecommerce.com/?p=1213296 The design elements of a photo include lines, color, shapes, light, texture, and negative space. The use of such elements in product photography can make or break its appeal to shoppers. This is the 10th installment in my series to help ecommerce merchants take better product images.

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]]> Product Photography, Part 9: Advanced Composition https://www.practicalecommerce.com/product-photography-part-9-advanced-composition Tue, 12 Oct 2021 13:44:30 +0000 https://www.practicalecommerce.com/?p=1173626 I discussed in my previous post two compositional rules that could make your product photography more engaging. I'll expand on that subject in this article. This is the ninth installment of my series to help ecommerce merchants take better product images.

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]]> Product Photography, Part 8: Composition Essentials https://www.practicalecommerce.com/product-photography-part-8-composition-essentials Tue, 05 Oct 2021 14:36:43 +0000 https://www.practicalecommerce.com/?p=1145296 Photo composition refers to the arrangement of an image's items and elements. For product photography, composition has one goal: create an image that draws a shopper closer to purchase.

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]]> Product Photography, Part 7: Magnification and Close-ups https://www.practicalecommerce.com/product-photography-part-7-magnification-and-close-ups Wed, 29 Sep 2021 15:16:21 +0000 https://www.practicalecommerce.com/?p=1117743 The best product photos provide online shoppers with precise detail to know what to expect when the goods arrive. Specialty magnified shots can help. This is the seventh post in my series on helping ecommerce merchants elevate their product photography.

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]]> Product Photography, Part 6: Selecting a Lens https://www.practicalecommerce.com/product-photography-part-6-selecting-a-lens Tue, 21 Sep 2021 11:56:25 +0000 https://www.practicalecommerce.com/?p=1081667 Choosing the best camera lens depends on the products you’re shooting and on the camera itself. This is the sixth post in my series to help ecommerce merchants take better product photos. “Part 1” addressed the importance of backdrops. “Part 2” explained tripods. “Part 3” examined the fundamentals of artificial lighting. “Part 4” reviewed angles and viewpoints, and “Part 5” described how to select a camera.

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]]> Product Photography, Part 5: Choosing a Camera https://www.practicalecommerce.com/product-photography-part-5-choosing-a-camera Tue, 14 Sep 2021 14:27:38 +0000 https://www.practicalecommerce.com/?p=1080910 I'm frequently asked to recommend a camera. Sometimes folks inquire about the camera I use to display my artwork online. But both queries miss the point. Knowing how to use a camera is far more important than the unit itself. Nonetheless, choosing a suitable camera is critical.

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]]> Product Photography, Part 4: Angles and Viewpoints https://www.practicalecommerce.com/product-photography-part-4-angles-and-viewpoints Sun, 05 Sep 2021 15:14:09 +0000 https://www.practicalecommerce.com/?p=1055884 Angles matter in product photography. They expose details, helping shoppers make informed decisions. Plus, shoppers who cannot see the particulars of a product will not likely buy it. This is the fourth post in my series on helping ecommerce merchants take better product photos.

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]]> Product Photography, Part 3: Artificial Lighting Basics https://www.practicalecommerce.com/product-photography-part-3-artificial-lighting-basics Wed, 25 Aug 2021 14:36:12 +0000 https://www.practicalecommerce.com/?p=1012718 Quality product photography has less to do with a camera and lenses and more with lighting and its use. Thus if you're looking to improve product photos, learn about proper lighting. This is the third post in my series on helping ecommerce merchants take better product photos.

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]]> Product Photography, Part 2: Selecting Tripods https://www.practicalecommerce.com/product-photography-part-2-selecting-tripods Tue, 17 Aug 2021 15:02:10 +0000 https://www.practicalecommerce.com/?p=971010 How do you create flawless product photos? It's often as simple as using the right tripod. A tripod allows you to level horizontal lines and keep your camera fixed and steady during shoots. This is the second post in my series aimed at helping ecommerce merchants take better product photos.

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]]> Product Photography, Part 1: Choosing Backdrops https://www.practicalecommerce.com/product-photography-part-1-choosing-backdrops Thu, 05 Aug 2021 19:42:29 +0000 https://www.practicalecommerce.com/?p=923280 Choosing a backdrop is the first step in product photography. Pairing a product with the right background is crucial when trying to convince shoppers to make a purchase. This post is the first in a series aimed at helping merchants take better product photos.

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]]> Using a Smartphone for Stellar Product Photos https://www.practicalecommerce.com/using-a-smartphone-for-stellar-product-photos Sun, 25 Apr 2021 12:35:49 +0000 https://www.practicalecommerce.com/?p=388233 Manufacturer-supplied photos are not the greatest. Professional photographers can help tell a product’s story. However, photo sessions are cumbersome and pricey. Need an alternative? Consider a modern smartphone.

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]]> 14 Stock Photo Sites, Free and Paid https://www.practicalecommerce.com/14-stock-photo-sites-free-and-paid Mon, 05 Apr 2021 17:57:05 +0000 https://www.practicalecommerce.com/?p=369383 Quality images are essential for an ecommerce site. Not only do pictures display the products, but they also establish the brand and inspire the shopper. If you don’t have the means to produce all of your imagery, stock photos are an option. Here is a list of stock photo websites.

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]]> 15 Photoshop Tutorials for Product Photography https://www.practicalecommerce.com/15-photoshop-tutorials-for-product-photography Mon, 23 Nov 2020 10:00:45 +0000 https://www.practicalecommerce.com/?p=363606 Taking the photographs is just the start of compelling product images. Adobe Photoshop’s image editing suite provides plenty of tools to perfect and highlight product images against the right background.

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