Customer Retention - Practical Ecommerce https://www.practicalecommerce.com/category/conversion/customer-retention Independent analysis and strategy for online merchants Fri, 21 Nov 2025 11:09:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Will AI Solve Ecommerce Personalization? https://www.practicalecommerce.com/will-ai-solve-ecommerce-personalization Thu, 20 Nov 2025 12:21:12 +0000 https://www.practicalecommerce.com/?p=1558080 Albatross AI claims to have the first infrastructure for training personalization models on live events.

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]]> AI Makes Loyalty Programs Smarter https://www.practicalecommerce.com/ai-makes-loyalty-programs-smarter Sun, 09 Nov 2025 16:09:06 +0000 https://www.practicalecommerce.com/?p=1557813 Artificial intelligence is not replacing loyalty programs. It is refining them.

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]]> How to Achieve Negative CAC https://www.practicalecommerce.com/how-to-achieve-negative-cac Fri, 08 Aug 2025 15:13:37 +0000 https://www.practicalecommerce.com/?p=1555308 Taylor Holiday, CEO of the agency Common Thread Collective, profits from acquisition marketing. He calls it "negative CAC."

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]]> Prime Day’s Mobile AOV Challenge https://www.practicalecommerce.com/prime-days-mobile-aov-challenge Sun, 20 Jul 2025 11:36:09 +0000 https://www.practicalecommerce.com/?p=1554840 The most important Prime Day 2025 takeaway is not total revenue but rather shoppers' preferred device.

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]]> Why Your Loyalty Program Isn’t Working https://www.practicalecommerce.com/why-your-loyalty-program-isnt-working Wed, 30 Apr 2025 12:04:28 +0000 https://www.practicalecommerce.com/?p=1552341 Done well, loyalty programs focus on psychological impact and behavioral science — not discounts alone.

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]]> How Lifecycle Marketing Powers Ecom SMBs https://www.practicalecommerce.com/how-lifecycle-marketing-powers-ecom-smbs Tue, 03 Dec 2024 13:08:45 +0000 https://www.practicalecommerce.com/?p=1545538 A print-on-demand t-shirt store attracts and retains customers with a five-step marketing framework.

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]]> Wallet Passes Are a Mobile Marketing Channel https://www.practicalecommerce.com/wallet-passes-are-a-mobile-marketing-channel Sun, 24 Nov 2024 14:14:53 +0000 https://www.practicalecommerce.com/?p=1545397 Merchants are finding success with digital representations of cards for auto insurance, loyalty programs, coupons, and memberships.

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]]> Holiday Gift Guides Drive Long-Term Revenue https://www.practicalecommerce.com/holiday-gift-guides-drive-long-term-revenue Wed, 23 Oct 2024 10:41:05 +0000 https://www.practicalecommerce.com/?p=1544087 Gift guides encourage considered shopping rather than impulse buying, leading to fewer returns, happier customers, and repeat sales.

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]]> Is Personalized Shopping Private? https://www.practicalecommerce.com/is-personalized-shopping-private Tue, 13 Aug 2024 13:40:36 +0000 https://www.practicalecommerce.com/?p=1541006 Ecommerce merchants must balance personalized selling and customer privacy.

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]]> Turn Shoppers into Brand Advocates https://www.practicalecommerce.com/turn-shoppers-into-brand-advocates Tue, 18 Jun 2024 11:26:39 +0000 https://www.practicalecommerce.com/?p=1538512 What happens when customers become marketers, referring friends and family to a business and its products?

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]]> Abandoned Carts Are an Opportunity https://www.practicalecommerce.com/abandoned-carts-are-an-opportunity Mon, 29 Apr 2024 12:53:36 +0000 https://www.practicalecommerce.com/?p=1536298 What if shopping cart abandonment is normal, and the opportunity rests in treating folks who abandon as warm leads?

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]]> AI Tools for Ideal Customer Profiles https://www.practicalecommerce.com/ai-tools-for-ideal-customer-profiles Sun, 17 Mar 2024 12:06:36 +0000 https://www.practicalecommerce.com/?p=1534402 "Ideal customer profiles" help merchants select marketing channels, create ad copy, narrow outreach, and more.

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]]> Online Shoppers Expect More from Sellers https://www.practicalecommerce.com/online-shoppers-expect-more-from-sellers Sun, 21 Jan 2024 14:10:24 +0000 https://www.practicalecommerce.com/?p=1532590 Per a Deloitte Digital survey, most ecommerce mechants think customers are impressed by the experience, yet fewer than half actually are.

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]]> Profit Boosters from Repeat Buyers https://www.practicalecommerce.com/5-profit-boosters-from-repeat-buyers Sun, 14 Jan 2024 14:42:43 +0000 https://www.practicalecommerce.com/?p=1532330 The long-term viability of most ecommerce shops requires customers who purchase more than once.

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]]> Omnichannel Retail Will Accelerate in 2024 https://www.practicalecommerce.com/omnichannel-retail-will-accelerate-in-2024 Mon, 08 Jan 2024 10:00:27 +0000 https://www.practicalecommerce.com/?p=1531942 Five developments will likely hasten the convergence of ecommerce and physical selling

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]]> How to Break Even on Customer Acquisition https://www.practicalecommerce.com/how-to-break-even-on-customer-acquisition Tue, 05 Dec 2023 21:52:01 +0000 https://www.practicalecommerce.com/?p=1530819 Increasing first-time order values can recoup the cost of acquiring that buyer.

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]]> Are Cross-selling and Personalization Now the Same? https://www.practicalecommerce.com/are-cross-selling-and-personalization-now-the-same Tue, 07 Nov 2023 18:33:34 +0000 https://www.practicalecommerce.com/?p=1529268 AI-driven ecommerce personalization seemingly eliminates traditional cross-selling, but crucial differences remain.

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]]> Ecommerce Companies Need Flywheels https://www.practicalecommerce.com/ecommerce-companies-need-flywheels Sun, 20 Aug 2023 09:00:53 +0000 https://www.practicalecommerce.com/?p=1525664 Happy customers buy again and refer friends, who also buy again and refer friends. It's a recipe for sustained growth.

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]]> 11 Post-purchase Retention Tactics https://www.practicalecommerce.com/post-purchase-retention-tactics Mon, 07 Aug 2023 11:42:01 +0000 https://www.practicalecommerce.com/?p=1524884 What happens after a sale impacts a customer's decision to buy again.

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]]> Drive Customer Satisfaction with NPS https://www.practicalecommerce.com/drive-customer-satisfaction-with-nps Tue, 11 Jul 2023 14:08:26 +0000 https://www.practicalecommerce.com/?p=1524147 Net Promoter Scores derive from a simple question to customers, "Would you recommend our company?"

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]]> Lessons from Bed Bath & Beyond https://www.practicalecommerce.com/lessons-from-bed-bath-beyond Sun, 02 Jul 2023 12:09:02 +0000 https://www.practicalecommerce.com/?p=1523534 Bed Bath & Beyond was once a category-killer. Then it wasn't.

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]]> ChatGPT Prompts for Customer Support https://www.practicalecommerce.com/chatgpt-prompts-for-customer-support Tue, 30 May 2023 14:10:36 +0000 https://www.practicalecommerce.com/?p=1522152 AI chatbots for customer support are not new. ChatGPT can do better, addressing common support scenarios and specific use cases.

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]]> FTC Rules Would Impact Ecommerce Subscriptions https://www.practicalecommerce.com/ftc-rules-would-impact-ecommerce-subscriptions Mon, 22 May 2023 14:58:08 +0000 https://www.practicalecommerce.com/?p=1521793 The April 2023 "click to cancel" proposal by the U.S. Federal Trade Commission would require subscription sellers to post obvious and simple opt-out buttons.

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]]> Pet Chinchillas Save Family Business https://www.practicalecommerce.com/pet-chinchillas-save-family-business Fri, 19 May 2023 13:30:39 +0000 https://www.practicalecommerce.com/?p=1521721 Josh Paulson acquired his grandfather's pet-accessories business when it was losing $25,000 per month. Focusing on pet chinchillas provided the long-term turnaround.

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]]> Post-Covid Shoppers Are Omnichannel https://www.practicalecommerce.com/post-covid-shoppers-are-omnichannel Sun, 30 Apr 2023 14:25:29 +0000 https://www.practicalecommerce.com/?p=1520970 Consumers are returning to in-store shopping — after they research online and while they compare competitive prices on-premises.

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]]> How to Map a Customer Journey https://www.practicalecommerce.com/how-to-map-a-customer-journey Tue, 25 Apr 2023 12:49:52 +0000 https://www.practicalecommerce.com/?p=1520715 A customer journey map outlines the process of buyers leading to a purchase. Optimizing each step can greatly increase conversions.

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]]> Repurpose Core Products for Repeat Sales https://www.practicalecommerce.com/repurpose-core-products-for-repeat-sales Sun, 23 Apr 2023 15:02:15 +0000 https://www.practicalecommerce.com/?p=1520679 New product configurations, promotions, and presentations can appeal to loyal customers. Here are eight tips to get started.

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]]> How Private-label Goods Spur Online Retail https://www.practicalecommerce.com/how-private-label-goods-spur-online-retail Wed, 05 Apr 2023 21:09:56 +0000 https://www.practicalecommerce.com/?p=1520122 Private-label accessories are an affordable option for even smaller retailers. Shoppers love the convenience; merchants value the revenue.

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]]> Vehicle Subscriptions Gaining Traction https://www.practicalecommerce.com/vehicle-subscriptions-gaining-traction Sun, 26 Mar 2023 10:32:53 +0000 https://www.practicalecommerce.com/?p=1519501 The future of automotive retail will be digital and direct-to-consumer, per McKinsey & Company. Will that include subscribing online to a vehicle?

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]]> Revenue Boosters in a Rough Economy https://www.practicalecommerce.com/revenue-boosters-in-a-rough-economy Thu, 23 Mar 2023 12:01:09 +0000 https://www.practicalecommerce.com/?p=1519335 The post-pandemic hangover and an uneven economy can create ecommerce uncertainties. Here are six pointers to boost online revenue.

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