Analytics & Data - Practical Ecommerce https://www.practicalecommerce.com/category/conversion/analytics-data Independent analysis and strategy for online merchants Sat, 11 Oct 2025 07:01:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Subscription Pro on Growth, Churn, LTV https://www.practicalecommerce.com/subscription-pro-on-growth-churn-ltv Fri, 10 Oct 2025 14:14:08 +0000 https://www.practicalecommerce.com/?p=1557066 Andrei Rebrov, a 12-year subscription exec, says accurate and timely analytics can predict whether new subscribers stay or leave.

The post Subscription Pro on Growth, Churn, LTV appeared first on Practical Ecommerce.

]]> How Brands Boost ROI with Smart Data https://www.practicalecommerce.com/how-brands-boost-roi-with-smart-data Fri, 19 Sep 2025 14:08:11 +0000 https://www.practicalecommerce.com/?p=1556543 Two CEOs share solutions for cross-device tracking, anonymous visitor identification, and conversion API strategies — all for better performance.

The post How Brands Boost ROI with Smart Data appeared first on Practical Ecommerce.

]]> Triple Whale’s Moby AI Gets Things Done https://www.practicalecommerce.com/triple-whales-moby-ai-gets-things-done Fri, 22 Aug 2025 14:16:49 +0000 https://www.practicalecommerce.com/?p=1555719 Anthony DelPizzo says Moby, an AI agent, can analyze a merchant's data and perform tasks, such as activate ads and compose email copy.

The post Triple Whale’s Moby AI Gets Things Done appeared first on Practical Ecommerce.

]]> Ad Attribution Gets a Crystal Ball https://www.practicalecommerce.com/ad-attribution-gets-a-crystal-ball Sun, 17 Aug 2025 12:20:40 +0000 https://www.practicalecommerce.com/?p=1555646 For marketers, predictive attribution modeling answers "what should I do now?"

The post Ad Attribution Gets a Crystal Ball appeared first on Practical Ecommerce.

]]> Privacy-Safe Attribution Avoids User Tracking https://www.practicalecommerce.com/privacy-safe-attribution-avoids-user-tracking Thu, 14 Aug 2025 12:08:12 +0000 https://www.practicalecommerce.com/?p=1555552 A new attribution approach uses large sets of anonymized data to infer which channels and campaigns led to conversions.

The post Privacy-Safe Attribution Avoids User Tracking appeared first on Practical Ecommerce.

]]> Attribution Models for Ecommerce https://www.practicalecommerce.com/attribution-models-for-ecommerce Wed, 25 Jun 2025 10:00:05 +0000 https://www.practicalecommerce.com/?p=1554068 There's no perfect sales attribution platform or technique, but plenty of tools and tactics can help.

The post Attribution Models for Ecommerce appeared first on Practical Ecommerce.

]]> How to Track ChatGPT Traffic in GA4 https://www.practicalecommerce.com/how-to-track-chatgpt-traffic-in-ga4 Mon, 14 Apr 2025 09:00:17 +0000 https://www.practicalecommerce.com/?p=1551857 Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.

The post How to Track ChatGPT Traffic in GA4 appeared first on Practical Ecommerce.

]]> Handy Chrome Extensions for Google Analytics https://www.practicalecommerce.com/handy-chrome-extensions-for-google-analytics Tue, 08 Oct 2024 12:28:32 +0000 https://www.practicalecommerce.com/?p=1543455 Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly.

The post Handy Chrome Extensions for Google Analytics appeared first on Practical Ecommerce.

]]> Charts: Global Economic Outlook Q3 2024 https://www.practicalecommerce.com/charts-global-economic-conditions-outlook Wed, 14 Aug 2024 12:50:32 +0000 https://www.practicalecommerce.com/?p=1541091 We recap the latest forecasts from the International Monetary Fund on global economic growth.

The post Charts: Global Economic Outlook Q3 2024 appeared first on Practical Ecommerce.

]]> Charts: How CIOs View AI https://www.practicalecommerce.com/charts-how-cios-view-ai Wed, 24 Jul 2024 10:36:27 +0000 https://www.practicalecommerce.com/?p=1540426 According to an EY survey, most U.S. chief information officers are using or plan to use artificial intelligence in their companies.

The post Charts: How CIOs View AI appeared first on Practical Ecommerce.

]]> Charts: Outlook of Gen Zs and Millennials 2024 https://www.practicalecommerce.com/charts-outlook-of-gen-zs-and-millennials Wed, 17 Jul 2024 12:28:08 +0000 https://www.practicalecommerce.com/?p=1539882 Deloitte surveyed nearly 23,000 Gen Zs and Millennials in 44 countries. Here are their views on the economy, environment, and more.

The post Charts: Outlook of Gen Zs and Millennials 2024 appeared first on Practical Ecommerce.

]]> Charts: Global Ecommerce Stats and Forecasts https://www.practicalecommerce.com/charts-global-ecommerce-stats-and-forecasts Wed, 10 Jul 2024 11:46:48 +0000 https://www.practicalecommerce.com/?p=1539664 BuiltWidth identifies 26.2 million ecommerce sites worldwide in 2024. Here's our rundown of location, growth, forecasts, and more.

The post Charts: Global Ecommerce Stats and Forecasts appeared first on Practical Ecommerce.

]]> Charts: Global Consumer Trends Q1 2024 https://www.practicalecommerce.com/charts-global-consumer-trends Thu, 30 May 2024 13:43:29 +0000 https://www.practicalecommerce.com/?p=1537743 Per the recent PwC survey, climate concerns are among the top consumer priorities in early 2024.

The post Charts: Global Consumer Trends Q1 2024 appeared first on Practical Ecommerce.

]]> Charts: Fastest Growing Ecommerce Companies 2023 https://www.practicalecommerce.com/charts-fastest-growing-ecommerce-companies Wed, 06 Mar 2024 15:47:39 +0000 https://www.practicalecommerce.com/?p=1534049 The fastest-growing publicly-traded ecommerce companies are mostly marketplaces, per Yahoo Finance.

The post Charts: Fastest Growing Ecommerce Companies 2023 appeared first on Practical Ecommerce.

]]> GA4: User Acquisition vs. Sessions https://www.practicalecommerce.com/ga4-user-acquisitions-vs-sessions Thu, 16 Nov 2023 14:34:10 +0000 https://www.practicalecommerce.com/?p=1530049 Google Analytics 4 segregates traffic reports by user and session. Here's the difference.

The post GA4: User Acquisition vs. Sessions appeared first on Practical Ecommerce.

]]> Charts: Ecommerce in the U.K. https://www.practicalecommerce.com/charts-ecommerce-in-the-u-k Wed, 08 Nov 2023 11:50:14 +0000 https://www.practicalecommerce.com/?p=1529382 Retail ecommerce in the U.K. will decline in 2023 per industry estimates. Still, ecommerce sales in the U.K. are the world's third largest.

The post Charts: Ecommerce in the U.K. appeared first on Practical Ecommerce.

]]> Brand Metrics for Ecommerce Companies https://www.practicalecommerce.com/brand-metrics-for-ecommerce-companies Mon, 23 Oct 2023 11:38:51 +0000 https://www.practicalecommerce.com/?p=1528649 Consumers' views of a brand impact sales. The challenge is measuring those views.

The post Brand Metrics for Ecommerce Companies appeared first on Practical Ecommerce.

]]> New GA4 Shopper Journey Reports Are Powerful https://www.practicalecommerce.com/new-ga4-shopper-journey-reports-are-powerful Mon, 09 Oct 2023 11:20:15 +0000 https://www.practicalecommerce.com/?p=1527670 New Google Analytics reports break down the shopping and checkout stages, facilitating optimization at each step.

The post New GA4 Shopper Journey Reports Are Powerful appeared first on Practical Ecommerce.

]]> How Traffic Sources Impact Online Sales https://www.practicalecommerce.com/how-traffic-sources-impact-online-sales Mon, 25 Sep 2023 13:07:57 +0000 https://www.practicalecommerce.com/?p=1526849 Knowing where new or repeat customers start the journey is the first step for higher conversions.

The post How Traffic Sources Impact Online Sales appeared first on Practical Ecommerce.

]]> Google Analytics 4 Transition Update https://www.practicalecommerce.com/google-analytics-4-transition-update Tue, 05 Sep 2023 09:00:09 +0000 https://www.practicalecommerce.com/?p=1526149 Universal Analytics has stopped collecting data for most users. Here's what to do next.

The post Google Analytics 4 Transition Update appeared first on Practical Ecommerce.

]]> Charts: Top Global Retailers 2022 https://www.practicalecommerce.com/charts-top-global-retailers-2022 Wed, 31 May 2023 12:56:58 +0000 https://www.practicalecommerce.com/?p=1522190 The top 250 worldwide retailers grew revenue by 8.5% in 2022. We tell the story in four charts.

The post Charts: Top Global Retailers 2022 appeared first on Practical Ecommerce.

]]> 2022 Holiday Shopping Wrap-up https://www.practicalecommerce.com/2022-holiday-shopping-wrap-up Mon, 30 Jan 2023 11:30:41 +0000 https://www.practicalecommerce.com/?p=1517302 U.S. holiday 2022 ecommerce sales were slightly higher than 2021 — confounding skeptics who predicted a decline — and comprised 21.6% of total retail spend.

The post 2022 Holiday Shopping Wrap-up appeared first on Practical Ecommerce.

]]> iOS ‘Debacle’ Spurs Triple Whale https://www.practicalecommerce.com/ios-debacle-spurs-triple-whale Fri, 16 Sep 2022 14:39:45 +0000 https://www.practicalecommerce.com/?p=1510409 Overcoming the impact of iOS 14.5 requires ad testing and better attribution. That's according to Rabah Rahil, the chief marketing officer of Triple Whale, an analytics platform.

The post iOS ‘Debacle’ Spurs Triple Whale appeared first on Practical Ecommerce.

]]> Tools for Data-driven Ecommerce Decisions Trending https://www.practicalecommerce.com/tools-for-data-driven-ecommerce-decisions-trending Tue, 06 Sep 2022 15:08:20 +0000 https://www.practicalecommerce.com/?p=1509875 Ecommerce businesses often face the dilemma of too much data or too little, complicating critical decision-making. Hence, the need for data intelligence tools.

The post Tools for Data-driven Ecommerce Decisions Trending appeared first on Practical Ecommerce.

]]> 20 Tools and Resources for Market Research https://www.practicalecommerce.com/tools-and-resources-for-market-research Tue, 05 Jul 2022 17:09:37 +0000 https://www.practicalecommerce.com/?p=1506108 Market research can help merchants identify product opportunities, expand an audience, and analyze competitors. This all-new update includes survey tools, data providers, demographic info, and more.

The post 20 Tools and Resources for Market Research appeared first on Practical Ecommerce.

]]> My Favorite Ecommerce KPIs https://www.practicalecommerce.com/my-favorite-ecommerce-kpis Mon, 02 May 2022 13:33:54 +0000 https://www.practicalecommerce.com/?p=1502869 Key performance indicators help a business stay on track. Contributor Chris Dobroth has managed ecommerce companies since 2006. Here is his list of essential KPIs.

The post My Favorite Ecommerce KPIs appeared first on Practical Ecommerce.

]]> Unsure about a New Project? Try a Pilot Program https://www.practicalecommerce.com/unsure-about-a-new-project-try-a-pilot-program Tue, 26 Apr 2022 15:23:55 +0000 https://www.practicalecommerce.com/?p=1502699 Launching a new product or feature is exciting but risky, especially if it requires capital. A well-structured pilot program can provide answers.

The post Unsure about a New Project? Try a Pilot Program appeared first on Practical Ecommerce.

]]> Do You Need a Business Intelligence Tool? https://www.practicalecommerce.com/do-you-need-a-business-intelligence-tool Sun, 24 Apr 2022 11:00:17 +0000 https://www.practicalecommerce.com/?p=1502599 In an age of massive data, a business intelligence tool can be a necessity for ecommerce merchants. Here's an example using QuickSight, Amazon's tool, with hypothetical Meta Ads data.

The post Do You Need a Business Intelligence Tool? appeared first on Practical Ecommerce.

]]> Google Analytics 4 Transition Checklist https://www.practicalecommerce.com/google-analytics-4-transition-checklist Tue, 25 Jan 2022 14:28:57 +0000 https://www.practicalecommerce.com/?p=1498665 Google Analytics 4 is live and ready to use. Here's our quick transition checklist to successfully migrate from Google's Universal Analytics, the current version for most users.

The post Google Analytics 4 Transition Checklist appeared first on Practical Ecommerce.

]]> Ramping Up Google Analytics 4 https://www.practicalecommerce.com/ramping-up-google-analytics-4 Thu, 02 Sep 2021 15:33:36 +0000 https://www.practicalecommerce.com/?p=1046215 I first addressed Google Analytics 4 last fall. It is becoming the go-to platform in Google's analytics ecosystem. The older version, Universal Analytics, will eventually sunset. For now, continue using Universal Analytics while ramping up GA4.

The post Ramping Up Google Analytics 4 appeared first on Practical Ecommerce.

]]>