Conversion - Practical Ecommerce https://www.practicalecommerce.com/category/conversion Independent analysis and strategy for online merchants Fri, 21 Nov 2025 11:09:19 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Will AI Solve Ecommerce Personalization? https://www.practicalecommerce.com/will-ai-solve-ecommerce-personalization Thu, 20 Nov 2025 12:21:12 +0000 https://www.practicalecommerce.com/?p=1558080 Albatross AI claims to have the first infrastructure for training personalization models on live events.

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]]> AI Makes Loyalty Programs Smarter https://www.practicalecommerce.com/ai-makes-loyalty-programs-smarter Sun, 09 Nov 2025 16:09:06 +0000 https://www.practicalecommerce.com/?p=1557813 Artificial intelligence is not replacing loyalty programs. It is refining them.

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]]> 5 Shopify Mistakes That Kill Holiday Profits https://www.practicalecommerce.com/5-shopify-mistakes-that-kill-holiday-profits Thu, 30 Oct 2025 09:00:42 +0000 https://www.practicalecommerce.com/?p=1557645 Minor configuration mistakes during the busy Christmas selling season can seriously harm ecommerce profits.

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]]> Subscription Pro on Growth, Churn, LTV https://www.practicalecommerce.com/subscription-pro-on-growth-churn-ltv Fri, 10 Oct 2025 14:14:08 +0000 https://www.practicalecommerce.com/?p=1557066 Andrei Rebrov, a 12-year subscription exec, says accurate and timely analytics can predict whether new subscribers stay or leave.

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]]> How Brands Boost ROI with Smart Data https://www.practicalecommerce.com/how-brands-boost-roi-with-smart-data Fri, 19 Sep 2025 14:08:11 +0000 https://www.practicalecommerce.com/?p=1556543 Two CEOs share solutions for cross-device tracking, anonymous visitor identification, and conversion API strategies — all for better performance.

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]]> Framework for Ecommerce Merchandising https://www.practicalecommerce.com/framework-for-ecommerce-merchandising Mon, 25 Aug 2025 09:51:48 +0000 https://www.practicalecommerce.com/?p=1555867 Ecommerce platforms have merchandising tools built in, but not necessarily optimized.

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]]> Triple Whale’s Moby AI Gets Things Done https://www.practicalecommerce.com/triple-whales-moby-ai-gets-things-done Fri, 22 Aug 2025 14:16:49 +0000 https://www.practicalecommerce.com/?p=1555719 Anthony DelPizzo says Moby, an AI agent, can analyze a merchant's data and perform tasks, such as activate ads and compose email copy.

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]]> Ad Attribution Gets a Crystal Ball https://www.practicalecommerce.com/ad-attribution-gets-a-crystal-ball Sun, 17 Aug 2025 12:20:40 +0000 https://www.practicalecommerce.com/?p=1555646 For marketers, predictive attribution modeling answers "what should I do now?"

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]]> Privacy-Safe Attribution Avoids User Tracking https://www.practicalecommerce.com/privacy-safe-attribution-avoids-user-tracking Thu, 14 Aug 2025 12:08:12 +0000 https://www.practicalecommerce.com/?p=1555552 A new attribution approach uses large sets of anonymized data to infer which channels and campaigns led to conversions.

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]]> How to Achieve Negative CAC https://www.practicalecommerce.com/how-to-achieve-negative-cac Fri, 08 Aug 2025 15:13:37 +0000 https://www.practicalecommerce.com/?p=1555308 Taylor Holiday, CEO of the agency Common Thread Collective, profits from acquisition marketing. He calls it "negative CAC."

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]]> Prime Day’s Mobile AOV Challenge https://www.practicalecommerce.com/prime-days-mobile-aov-challenge Sun, 20 Jul 2025 11:36:09 +0000 https://www.practicalecommerce.com/?p=1554840 The most important Prime Day 2025 takeaway is not total revenue but rather shoppers' preferred device.

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]]> Summertime Prep for Holiday Selling https://www.practicalecommerce.com/7-ways-to-prep-for-holiday-selling Sun, 29 Jun 2025 12:06:21 +0000 https://www.practicalecommerce.com/?p=1554215 Summer is the right time to analyze last year's Q4 results for sales trends, campaign performance, and operational missteps.

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]]> Attribution Models for Ecommerce https://www.practicalecommerce.com/attribution-models-for-ecommerce Wed, 25 Jun 2025 10:00:05 +0000 https://www.practicalecommerce.com/?p=1554068 There's no perfect sales attribution platform or technique, but plenty of tools and tactics can help.

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]]> Merchandising Lessons from Top Marketplaces https://www.practicalecommerce.com/merchandising-lessons-from-top-marketplaces Tue, 24 Jun 2025 15:03:09 +0000 https://www.practicalecommerce.com/?p=1554004 We analyze the home pages of 10 marketplaces to spot common merchandising traits.

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]]> Cross-sell Tactics of Top DTC Brands https://www.practicalecommerce.com/cross-sell-tactics-of-top-dtc-brands Sun, 01 Jun 2025 09:00:25 +0000 https://www.practicalecommerce.com/?p=1553342 Our just-completed analysis of 40 direct-to-consumer brands revealed several cross-selling techniques.

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]]> 9 Books to Transform Customer Experience https://www.practicalecommerce.com/9-books-to-transform-customer-experience Wed, 21 May 2025 14:12:05 +0000 https://www.practicalecommerce.com/?p=1553045 A superior shopping and post-purchase experience may be the best way to retain ecommerce customers.

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]]> Why Your Loyalty Program Isn’t Working https://www.practicalecommerce.com/why-your-loyalty-program-isnt-working Wed, 30 Apr 2025 12:04:28 +0000 https://www.practicalecommerce.com/?p=1552341 Done well, loyalty programs focus on psychological impact and behavioral science — not discounts alone.

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]]> How to Track ChatGPT Traffic in GA4 https://www.practicalecommerce.com/how-to-track-chatgpt-traffic-in-ga4 Mon, 14 Apr 2025 09:00:17 +0000 https://www.practicalecommerce.com/?p=1551857 Traffic from ChatGPT is low volume but often the most engaging referral source, even more than organic search.

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]]> AI Prompts for Better Product Descriptions https://www.practicalecommerce.com/ai-prompts-for-better-product-descriptions Sun, 16 Mar 2025 09:00:42 +0000 https://www.practicalecommerce.com/?p=1550722 The best AI-generated product descriptions come from skilled prompting.

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]]> What’s Missing on Store Locator Pages https://www.practicalecommerce.com/whats-missing-on-store-locator-pages Wed, 05 Mar 2025 13:41:31 +0000 https://www.practicalecommerce.com/?p=1550322 Done well, locator pages drive ecommerce sales not just in-store.

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]]> Ecommerce Benefits of Dynamic Pricing https://www.practicalecommerce.com/ecommerce-benefits-of-dynamic-pricing Thu, 09 Jan 2025 12:06:45 +0000 https://www.practicalecommerce.com/?p=1547653 AI-powered platforms transform a decades-old pricing practice.

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]]> Ecommerce SMBs Need Faceless Videos https://www.practicalecommerce.com/ecommerce-smbs-need-faceless-videos Sun, 05 Jan 2025 13:49:02 +0000 https://www.practicalecommerce.com/?p=1547426 Videos are an excellent way to showcase products and convert shoppers. Thanks to ever-improving AI, they are relatively easy to produce.

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]]> Ask an Expert: How to Fix a Slow Checkout? https://www.practicalecommerce.com/ask-an-expert-how-to-fix-a-slow-checkout Tue, 24 Dec 2024 15:53:53 +0000 https://www.practicalecommerce.com/?p=1547023 Faster page loads equate to more revenue, and no page is more important than the checkout.

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]]> Getting Started with AI Customer Support https://www.practicalecommerce.com/getting-started-with-ai-customer-support Tue, 10 Dec 2024 13:24:03 +0000 https://www.practicalecommerce.com/?p=1545975 AI is transforming how ecommerce businesses engage with customers. Success lies in starting small and balancing automation with the human touch.

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]]> How Lifecycle Marketing Powers Ecom SMBs https://www.practicalecommerce.com/how-lifecycle-marketing-powers-ecom-smbs Tue, 03 Dec 2024 13:08:45 +0000 https://www.practicalecommerce.com/?p=1545538 A print-on-demand t-shirt store attracts and retains customers with a five-step marketing framework.

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]]> Wallet Passes Are a Mobile Marketing Channel https://www.practicalecommerce.com/wallet-passes-are-a-mobile-marketing-channel Sun, 24 Nov 2024 14:14:53 +0000 https://www.practicalecommerce.com/?p=1545397 Merchants are finding success with digital representations of cards for auto insurance, loyalty programs, coupons, and memberships.

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]]> Structured Data Markup for Ecommerce Product Pages https://www.practicalecommerce.com/seo-structured-data-markup-for-ecommerce-product-pages Mon, 04 Nov 2024 12:23:35 +0000 https://www.practicalecommerce.com/?p=1544534 Structured data helps search engines understand a page's purpose and elevate its visibility in organic listings.

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]]> Holiday Gift Guides Drive Long-Term Revenue https://www.practicalecommerce.com/holiday-gift-guides-drive-long-term-revenue Wed, 23 Oct 2024 10:41:05 +0000 https://www.practicalecommerce.com/?p=1544087 Gift guides encourage considered shopping rather than impulse buying, leading to fewer returns, happier customers, and repeat sales.

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]]> Handy Chrome Extensions for Google Analytics https://www.practicalecommerce.com/handy-chrome-extensions-for-google-analytics Tue, 08 Oct 2024 12:28:32 +0000 https://www.practicalecommerce.com/?p=1543455 Here are three third-party extensions to create GA4 reports, add annotations, and access data quickly.

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]]> Charts: Global Economic Outlook Q3 2024 https://www.practicalecommerce.com/charts-global-economic-conditions-outlook Wed, 14 Aug 2024 12:50:32 +0000 https://www.practicalecommerce.com/?p=1541091 We recap the latest forecasts from the International Monetary Fund on global economic growth.

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