On-page SEO - Practical Ecommerce https://www.practicalecommerce.com/category/seo/on-page-seo Independent analysis and strategy for online merchants Mon, 29 Sep 2025 13:27:24 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 Google’s Spam Updates, Explained https://www.practicalecommerce.com/googles-spam-updates-explained Mon, 29 Sep 2025 13:26:50 +0000 https://www.practicalecommerce.com/?p=1556751 Traffic declines from spam updates are typically drastic and result from violations of Google's published policies.

The post Google’s Spam Updates, Explained appeared first on Practical Ecommerce.

]]> Quick SEO: 6 Key Elements, 3 Free Tools https://www.practicalecommerce.com/quick-seo-6-key-elements-3-free-tools Tue, 09 Sep 2025 13:07:07 +0000 https://www.practicalecommerce.com/?p=1556277 Six elements on a page drive visibility on search engines and generative AI platforms. Three tools can quickly analyze.

The post Quick SEO: 6 Key Elements, 3 Free Tools appeared first on Practical Ecommerce.

]]> Google’s EEAT Done Right https://www.practicalecommerce.com/googles-eeat-done-right Mon, 12 May 2025 12:28:53 +0000 https://www.practicalecommerce.com/?p=1552803 Experience, Expertise, Authoritativeness, and Trustworthiness inform human evaluators and do not directly impact organic ranking algorithms.

The post Google’s EEAT Done Right appeared first on Practical Ecommerce.

]]> ‘Helpful Content’ per Google’s Latest Guidelines https://www.practicalecommerce.com/helpful-content-per-googles-latest-guidelines Mon, 10 Feb 2025 16:11:35 +0000 https://www.practicalecommerce.com/?p=1549358 Google's core search algorithm includes a "helpful content" component, making its definition of the term critical.

The post ‘Helpful Content’ per Google’s Latest Guidelines appeared first on Practical Ecommerce.

]]> ‘Your Money or Your Life,’ Defined by Google https://www.practicalecommerce.com/your-money-or-your-life-defined-by-google Mon, 27 Jan 2025 13:33:59 +0000 https://www.practicalecommerce.com/?p=1548723 YMYL topics affect a person’s health, safety, financial stability, and well-being.

The post ‘Your Money or Your Life,’ Defined by Google appeared first on Practical Ecommerce.

]]> Google’s Site Reputation Abuse Policy, Explained https://www.practicalecommerce.com/googles-site-reputation-abuse-policy-explained Mon, 09 Dec 2024 11:58:53 +0000 https://www.practicalecommerce.com/?p=1545867 Sites that publish unrelated third-party content abuse their reputation, per Google, and risk penalties.

The post Google’s Site Reputation Abuse Policy, Explained appeared first on Practical Ecommerce.

]]> Content Optimization Checklist for SEO https://www.practicalecommerce.com/seo-content-optimization-checklist Mon, 02 Dec 2024 21:22:09 +0000 https://www.practicalecommerce.com/?p=1545645 The best content for search engines and humans places keywords and concepts strategically and naturally on a page.

The post Content Optimization Checklist for SEO appeared first on Practical Ecommerce.

]]> SEO for Product Category Pages in 7 Steps https://www.practicalecommerce.com/seo-6-ways-to-optimize-category-pages Wed, 30 Oct 2024 12:39:59 +0000 https://www.practicalecommerce.com/?p=1544359 The purpose of category pages is not just to attract traffic but to engage visitors into buying products.

The post SEO for Product Category Pages in 7 Steps appeared first on Practical Ecommerce.

]]> Product Page SEO: 5 Content Tactics https://www.practicalecommerce.com/seo-for-ecommerce-product-pages Sun, 29 Sep 2024 13:48:25 +0000 https://www.practicalecommerce.com/?p=1543019 The content on a product page determines its search engine visibility. Here are five content tactics for better product page rankings.

The post Product Page SEO: 5 Content Tactics appeared first on Practical Ecommerce.

]]> Programmatic SEO for Ecommerce, AI-Driven https://www.practicalecommerce.com/programmatic-seo-for-ecommerce-ai-driven Sun, 01 Sep 2024 09:00:47 +0000 https://www.practicalecommerce.com/?p=1541928 Combining keywords, databases, and AI triggers a slew of long-tail product pages.

The post Programmatic SEO for Ecommerce, AI-Driven appeared first on Practical Ecommerce.

]]> How to Audit Content for Better SEO https://www.practicalecommerce.com/how-to-audit-content-for-better-seo Mon, 22 Jul 2024 09:00:49 +0000 https://www.practicalecommerce.com/?p=1540177 Organic search performance starts with optimized content. Here's how to improve both.

The post How to Audit Content for Better SEO appeared first on Practical Ecommerce.

]]> ChatGPT vs. Gemini for SEO Tasks https://www.practicalecommerce.com/chatgpt-vs-gemini-for-seo-tasks Tue, 16 Apr 2024 11:42:39 +0000 https://www.practicalecommerce.com/?p=1535557 Generative AI platforms such as ChatGPT and Gemini can suggest keywords, content, topics, and more.

The post ChatGPT vs. Gemini for SEO Tasks appeared first on Practical Ecommerce.

]]> Google Spam Policies, Explained https://www.practicalecommerce.com/google-spam-policies-explained Wed, 13 Mar 2024 14:52:00 +0000 https://www.practicalecommerce.com/?p=1534318 Google's latest updates prioritize spam — manually and algorithmically — in three key areas.

The post Google Spam Policies, Explained appeared first on Practical Ecommerce.

]]> Helpful Content Recovery, per Studies https://www.practicalecommerce.com/helpful-content-recovery-per-studies Thu, 07 Mar 2024 14:31:05 +0000 https://www.practicalecommerce.com/?p=1534075 Industry research finds correlations between site elements and Helpful Content impacts.

The post Helpful Content Recovery, per Studies appeared first on Practical Ecommerce.

]]> How to Recover from Google’s Helpful Content Update https://www.practicalecommerce.com/how-to-recover-from-googles-helpful-content-update Sun, 15 Oct 2023 12:55:58 +0000 https://www.practicalecommerce.com/?p=1527999 Google's helpful content guidelines aren't particularly helpful. Here are suggestions for affected sites.

The post How to Recover from Google’s Helpful Content Update appeared first on Practical Ecommerce.

]]> Cross-border SEO for Same-language Sites https://www.practicalecommerce.com/cross-border-seo-for-same-language-sites Thu, 14 Sep 2023 12:36:22 +0000 https://www.practicalecommerce.com/?p=1526436 How do merchants optimize organic rankings for country-specific sites, all in the same language?

The post Cross-border SEO for Same-language Sites appeared first on Practical Ecommerce.

]]> SEO for Events https://www.practicalecommerce.com/seo-for-events Thu, 07 Sep 2023 12:51:58 +0000 https://www.practicalecommerce.com/?p=1526217 Tactics include title keywords, consistent URLs, schema markup, speaker pages, and more.

The post SEO for Events appeared first on Practical Ecommerce.

]]> SEO and Old Content https://www.practicalecommerce.com/seo-and-old-content Thu, 17 Aug 2023 13:03:25 +0000 https://www.practicalecommerce.com/?p=1525575 Yes, fewer articles help Google crawl a site. No, deleting old articles does not automatically improve rankings.

The post SEO and Old Content appeared first on Practical Ecommerce.

]]> SEO and Internal Anchor Text https://www.practicalecommerce.com/seo-and-internal-anchor-text Thu, 10 Aug 2023 13:37:18 +0000 https://www.practicalecommerce.com/?p=1525398 A website's internal links help search bots and humans. So does the links' anchor text.

The post SEO and Internal Anchor Text appeared first on Practical Ecommerce.

]]> HowTo Schema: Guidelines, Tools, Tips https://www.practicalecommerce.com/howto-schema-guidelines-tools-tips Tue, 21 Mar 2023 14:31:02 +0000 https://www.practicalecommerce.com/?p=1519341 HowTo Schema on instructional web pages can generate rich snippets in organic search results, elevating visibility and click-throughs.

The post HowTo Schema: Guidelines, Tools, Tips appeared first on Practical Ecommerce.

]]> SEO: Canonical Tags Dos and Don’ts https://www.practicalecommerce.com/seo-canonical-tags-dos-and-donts Wed, 08 Feb 2023 15:24:33 +0000 https://www.practicalecommerce.com/?p=1517702 Canonical tags can help Google, Bing, and other search engines resolve duplicate content conflicts. But the tag is only a hint, and search engines may ignore it. Here's our guide for using canonicals.

The post SEO: Canonical Tags Dos and Don’ts appeared first on Practical Ecommerce.

]]> Readability for SEO: Myths and Reality https://www.practicalecommerce.com/readability-for-seo-myths-and-reality Thu, 02 Feb 2023 14:52:25 +0000 https://www.practicalecommerce.com/?p=1517473 A metric for the readability of an article is imprecise and often inaccurate. And there's no evidence that readability is a direct Google ranking factor.

The post Readability for SEO: Myths and Reality appeared first on Practical Ecommerce.

]]> SEO and Out-of-stock Product Pages https://www.practicalecommerce.com/seo-and-out-of-stock-product-pages Wed, 30 Nov 2022 15:27:00 +0000 https://www.practicalecommerce.com/?p=1515174 Product pages for out-of-stock items retain backlinks and organic traffic. But they frustrate and alienate shoppers. That's the dilemma.

The post SEO and Out-of-stock Product Pages appeared first on Practical Ecommerce.

]]> How to Fix Orphan Pages for SEO https://www.practicalecommerce.com/how-to-fix-orphan-pages-for-seo Thu, 24 Nov 2022 14:00:35 +0000 https://www.practicalecommerce.com/?p=1514769 Pages with no internal backlinks can harm overall organic search rankings. Here's how to discover, analyze, and fix orphan and near-orphan pages.

The post How to Fix Orphan Pages for SEO appeared first on Practical Ecommerce.

]]> SEO and Interstitials https://www.practicalecommerce.com/seo-and-interstitials Thu, 17 Nov 2022 13:29:32 +0000 https://www.practicalecommerce.com/?p=1514563 Popups on a website drive email signups and revenue. They can also disrupt users' experiences, running afoul of Google's ranking algorithms.

The post SEO and Interstitials appeared first on Practical Ecommerce.

]]> 7 Steps to On-site Video SEO https://www.practicalecommerce.com/on-site-video-seo Thu, 06 Oct 2022 13:35:34 +0000 https://www.practicalecommerce.com/?p=1511814 Videos appear in Google's search results in multiple sections. Here's how to optimize on-site videos for top organic rankings.

The post 7 Steps to On-site Video SEO appeared first on Practical Ecommerce.

]]> How Images Help Overall SEO https://www.practicalecommerce.com/how-images-help-overall-seo Thu, 29 Sep 2022 14:07:47 +0000 https://www.practicalecommerce.com/?p=1511259 Optimizing images for Google helps overall rankings, not just Image search. Here's how.

The post How Images Help Overall SEO appeared first on Practical Ecommerce.

]]> 5 Browser Extensions for On-page SEO https://www.practicalecommerce.com/browser-extensions-for-on-page-seo Wed, 14 Sep 2022 14:17:37 +0000 https://www.practicalecommerce.com/?p=1510433 Broken links, nofollow attributes, anchor text, structured data — all impact organic search rankings. Here are five handy (and free) extensions to make monitoring quick and easy.

The post 5 Browser Extensions for On-page SEO appeared first on Practical Ecommerce.

]]> SEO: 4 Ways to Surface Shopify Pages https://www.practicalecommerce.com/seo-how-to-surface-shopify-pages Thu, 21 Jul 2022 12:50:23 +0000 https://www.practicalecommerce.com/?p=1506920 Product pages on ecommerce sites can get buried in the navigation, making them difficult for search engines to access. Here's how to surface deep pages on Shopify.

The post SEO: 4 Ways to Surface Shopify Pages appeared first on Practical Ecommerce.

]]> What Bounce Rates Mean for SEO https://www.practicalecommerce.com/what-bounce-rates-mean-for-seo Thu, 10 Mar 2022 12:22:14 +0000 https://www.practicalecommerce.com/?p=1500670 Bounce rates only indirectly impact organic rankings. High bounces could indicate slow page loads, poor content, and other flaws — all of which do affect SEO.

The post What Bounce Rates Mean for SEO appeared first on Practical Ecommerce.

]]>