Link Building - Practical Ecommerce https://www.practicalecommerce.com/category/seo/link-building Independent analysis and strategy for online merchants Mon, 21 Apr 2025 13:28:31 +0000 en-US hourly 1 https://wordpress.org/?v=6.7.4 How to Earn Backlinks as a Quoted Expert https://www.practicalecommerce.com/how-to-earn-backlinks-as-a-quoted-expert Mon, 21 Apr 2025 11:48:49 +0000 https://www.practicalecommerce.com/?p=1552087 Being quoted in reputable publications drives backlinks and topical authority as an entity.

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]]> Is Your Site Vulnerable to a Google Update? https://www.practicalecommerce.com/is-your-site-vulnerable-to-a-google-update Mon, 21 Oct 2024 11:00:56 +0000 https://www.practicalecommerce.com/?p=1544001 No site is safe from a Google update, but some experience more ranking declines than others.

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]]> Link Building with Press Release Distribution https://www.practicalecommerce.com/link-building-with-press-release-distribution Mon, 16 Sep 2024 19:20:09 +0000 https://www.practicalecommerce.com/?p=1542357 Press release distributors can generate links. The challenges include choosing the right service and optimizing the copy.

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]]> Tips for Internal and External Page Links https://www.practicalecommerce.com/tips-for-internal-and-external-page-links Tue, 03 Sep 2024 14:31:44 +0000 https://www.practicalecommerce.com/?p=1542036 Links remain critical to search engine optimization despite confusion and suggestions otherwise.

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]]> AI-powered Internal Linking Tools https://www.practicalecommerce.com/ai-powered-internal-linking-tools Thu, 28 Mar 2024 12:55:55 +0000 https://www.practicalecommerce.com/?p=1534886 Internal links are critical for organic search rankings and, also, time-consuming to implement. AI can help.

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]]> How Topic Authority Impacts SEO https://www.practicalecommerce.com/how-topic-authority-impacts-seo Thu, 30 Nov 2023 14:45:57 +0000 https://www.practicalecommerce.com/?p=1530649 Google's assessment of expertise and trust is critical in achieving top rankings.

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]]> Social Media Tools for Link-building https://www.practicalecommerce.com/social-media-tools-for-link-building Thu, 13 Jul 2023 12:24:39 +0000 https://www.practicalecommerce.com/?p=1524283 Journalists and writers are heavy social media users. Finding and connecting with them is the first step to earning a link.

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]]> ChatGPT Prompts for SEO Link-building https://www.practicalecommerce.com/chatgpt-prompts-for-seo-link-building Thu, 08 Jun 2023 09:00:12 +0000 https://www.practicalecommerce.com/?p=1522583 Quality backlinks remain critical for driving organic search rankings. ChatGPT can help with ideas for linkable digital assets, interview opportunities, and more.

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]]> SEO: Can Google Crawl Your Links? https://www.practicalecommerce.com/seo-can-google-crawl-your-links Thu, 12 Jan 2023 15:12:50 +0000 https://www.practicalecommerce.com/?p=1516782 Links remain a key ranking factor for Google. But not all links are accessible. Here's how to confirm whether Google can crawl links on your site.

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]]> How to Find an Author’s Email for Link-building https://www.practicalecommerce.com/how-to-find-an-authors-email-for-link-building Thu, 15 Dec 2022 13:16:56 +0000 https://www.practicalecommerce.com/?p=1515855 Backlinks remain a key organic search ranking factor in Google. But obtaining those links is hard work. It starts with author outreach.

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]]> The Black Art of Backlink Buying https://www.practicalecommerce.com/the-black-art-of-backlink-buying Tue, 01 Nov 2022 15:24:47 +0000 https://www.practicalecommerce.com/?p=1513509 Buying backlinks to improve search engine rankings is a black art. But what if the link has the "sponsored" attribute?

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]]> 180 Marketing Founder: 4 Buckets to SEO https://www.practicalecommerce.com/180-marketing-founder-4-buckets-to-seo Fri, 17 Jun 2022 12:30:04 +0000 https://www.practicalecommerce.com/?p=1504690 Search engine optimization for ecommerce boils down to four buckets. That's according to Jeff Oxford, founder of 180 Marketing, an Oregon-based firm.

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]]> 15 Tools for Link-building https://www.practicalecommerce.com/15-tools-for-link-building Sun, 08 May 2022 20:09:50 +0000 https://www.practicalecommerce.com/?p=1503133 Link building can be a daunting task. Here is a list of tools to assist in link prospecting, outreach, competitor analysis, and more.

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]]> 3 Tools to Connect with Journalists https://www.practicalecommerce.com/3-tools-to-connect-with-journalists Thu, 28 Apr 2022 14:29:47 +0000 https://www.practicalecommerce.com/?p=1502867 Generating inbound links remains a cornerstone of search engine optimization. But link-building is difficult and becoming more so. Developing relationships with journalists can help.

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]]> Stop Using Domain Authority for SEO Backlinks https://www.practicalecommerce.com/stop-using-domain-authority-for-seo-backlinks Thu, 10 Feb 2022 13:48:00 +0000 https://www.practicalecommerce.com/?p=1499423 SEOs have devised metrics, such as "domain authority," to assess a site for backlink solicitations. Those metrics have nothing to do with Google, however. That's the problem.

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]]> Ask an Expert: Is Disavowing Spammy Backlinks Still Necessary for SEO? https://www.practicalecommerce.com/ask-an-expert-is-disavowing-spammy-backlinks-still-necessary-for-seo Wed, 25 Aug 2021 10:37:55 +0000 https://www.practicalecommerce.com/?p=1010060 “Ask an Expert” is an occasional feature where we pose questions to ecommerce practitioners. For this installment, we’ve turned to Bill Sebald, a longtime search engine optimizer, who addresses the effect of low-grade or spammy inbound links on organic search rankings.

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]]> CommerceCo Recap: A Process for SEO Link-building https://www.practicalecommerce.com/commerceco-recap-a-process-for-seo-link-building Thu, 08 Jul 2021 13:16:13 +0000 https://www.practicalecommerce.com/?p=780824 Link building could be the most daunting search engine optimization task. It requires near equal portions of research, creativity, and outreach resembling cold calls. It's also critical for prominent organic search rankings.

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]]> CommerceCo Recap: SEO Link-building Is Hard https://www.practicalecommerce.com/commerceco-recap-seo-link-building-is-hard Thu, 10 Jun 2021 21:35:58 +0000 https://www.practicalecommerce.com/?p=649684 Link building is among the most important search engine optimization techniques. It is foundational and essential. Just about every successful commerce business wants or needs to build links, but it is hard to do well. Moreover, there is no easy way to "hack" link building.

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]]> Yes, Toxic Backlinks Can Still Harm Search Rankings https://www.practicalecommerce.com/yes-toxic-backlinks-can-still-harm-search-rankings Tue, 12 May 2020 13:32:46 +0000 https://www.practicalecommerce.com/?p=196275 When a website links to your online store, that site is indicating it finds your content valuable enough to share with its own audience. Google and other search engines recognize this vote of confidence, which may boost your site's ranking. For this reason, many search engine optimizers covet backlinks.

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]]> SEO Link-building for Ecommerce https://www.practicalecommerce.com/seo-link-building-for-ecommerce Tue, 29 Oct 2019 21:19:46 +0000 https://www.practicalecommerce.com/?p=185462 Link-building is tough. It's especially tough for ecommerce sites. Long gone are the days when consumers linked to products. But that doesn’t mean you shouldn’t be seeking links. It may be even more necessary.

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]]> SEO: A Common Sense Assessment of Link Quality https://www.practicalecommerce.com/seo-a-common-sense-assessment-of-link-quality Wed, 14 Aug 2019 13:03:21 +0000 https://www.practicalecommerce.com/?p=181456 A quality backlink pleases both humans and search engine algorithms. It is editorial in nature. It comes from a well-respected source, and it is relevant to the topics covered on both the linking and linked websites.

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]]> Can Ecommerce Sites Generate Organic Search Traffic without Backlinks? https://www.practicalecommerce.com/can-new-ecommerce-sites-generate-organic-search-traffic Thu, 30 May 2019 19:12:08 +0000 https://www.practicalecommerce.com/?p=176635 Can an ecommerce site launch in 2019 and receive organic search traffic without backlinks? Most search optimizers believe it's not possible. I used to think the same. But I keep seeing evidence of the contrary.

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]]> SEO: How to Quickly Find Internal Linking Opportunities https://www.practicalecommerce.com/seo-how-to-quickly-find-internal-linking-opportunities Tue, 23 Apr 2019 18:15:34 +0000 https://www.practicalecommerce.com/?p=173910 Optimizing internal links can be helpful for search engine optimization. The larger the website, the more that the optimization can help Google identify important pages. But how can we identify all of the pages to link from?

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]]> SEO: Reclaiming Lost Links from Site Migrations https://www.practicalecommerce.com/seo-reclaiming-lost-links-from-site-migrations Mon, 21 Jan 2019 14:33:13 +0000 https://www.practicalecommerce.com/?p=167623 There is a little-used opportunity for longtime retailers to gain links. If your ecommerce site has changed platforms in its lifetime, you might have editorial links — legitimate, not spam — waiting for you to reclaim.

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]]> 4 Sales Lessons for SEO Link-building https://www.practicalecommerce.com/4-sales-lessons-for-seo-link-building Fri, 28 Dec 2018 13:54:58 +0000 https://www.practicalecommerce.com/?p=167369 Search engine optimization professionals may think of themselves as marketers but not salespeople. Nonetheless, a good salesperson can teach us at least four lessons related to the SEO process of obtaining backlinks.

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]]> SEO: 6 Ways to Increase Backlinks https://www.practicalecommerce.com/seo-6-ways-to-increase-backlinks Fri, 26 Oct 2018 13:07:35 +0000 https://www.practicalecommerce.com/?p=163534 The number of high-quality sites linking to yours is one of the most important organic ranking signals. But obtaining those links is among the most difficult and the most necessary aspects of search engine optimization. Here are six ideas to help.

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]]> SEO Broken Link Building as a Content Marketing Strategy https://www.practicalecommerce.com/seo-broken-link-building-content-marketing-strategy Tue, 14 Aug 2018 12:18:43 +0000 https://www.practicalecommerce.com/?p=158985 A popular link-building tactic is also an excellent way to identify content marketing topics. When combined, broken link building and content marketing could generate traffic for your site and provide ...

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]]> SEO Link Building Tactics for Ecommerce Businesses https://www.practicalecommerce.com/seo-link-building-tactics-ecommerce-businesses Tue, 17 Jul 2018 15:59:39 +0000 https://www.practicalecommerce.com/?p=156751 Link building, the process of getting links from other websites, improves search engine rankings and traffic, ultimately generating more sales for your business.
Link building is one of the tasks a ...

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]]> SEO: Be Community-centric to Earn Links https://www.practicalecommerce.com/SEO-Be-Community-centric-to-Earn-Links https://www.practicalecommerce.com/SEO-Be-Community-centric-to-Earn-Links#comments Fri, 20 Jan 2017 13:16:56 +0000 https://www.practicalecommerce.com/?p=133011 Search engine optimization requires a unique blend of relevance and authority. Relevance is more easily mastered, but authority requires the community of people that is interested in the things you ...

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]]> https://www.practicalecommerce.com/SEO-Be-Community-centric-to-Earn-Links/feed 1 SEO Study: Backlinks Decline as Ranking Factor https://www.practicalecommerce.com/SEO-Study-Backlinks-Decline-as-Ranking-Factor https://www.practicalecommerce.com/SEO-Study-Backlinks-Decline-as-Ranking-Factor#comments Fri, 16 Dec 2016 14:47:21 +0000 https://www.practicalecommerce.com/?p=131873 In a practice as complex and seemingly indecipherable as search engine optimization, the clues gleaned from large ranking factor studies can shine some light. To this end, Searchmetrics, a search ...

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